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Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai.
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Email Marketing for Group Buying Services
Daily Deals for the Way You Live!
Sylvia PengJigoCity – Internet Product [email protected]
JigoCity Group Profile:
JigoCity is an international group buying website that aims to give
members a smarter way to see their city by offering discounts on the
best restaurants, bars, spas, theaters and events, and also feature our
business partners.
Current site locations include Australia, China Mainland, Hong Kong,
Singapore, Taiwan and Malaysia. Founded by American entrepreneurs,
JigoCity is rapidly growing and expects to be available to members in
10 countries by September 2011.
Promote brand width
(brand awareness)
How to benefit our featured business partners:
Promote brand Depth
(brand favorite and brand loyalty)
1.Daily email blasts
to subscribers
2.Warm-up campaignson JigoCity
site
3.Built-in SNS
4.SNS5.BBS
6.PreciseEDM
7.SEM/SEO
JigoCity Marketing Channels
Vendors/Merchants
Challenges to JigoCity Email Marketing
•Big Subscriber base•Multi countries in different time zone•Multi languages•Data tracking/aggregating/stats report
JigoCity & Emailvision
•API: +150 Campaigns are able to be automatically generated and rapidly sent to the target subscribers on a setting time, by which it saves lots of time and human labor.•Campaign Commander platform
JigoCity & Emailvision
Deliverability ReportCampaign Response Funnel
•Satisfactory deliverability•Real-time report checking:
confidential
confidential
JigoCity & Emailvision
Tracking all the link clicks:
Clicks on each linkTotal clicksClick percentage
Optimization
Email marketing can provide a favorable ROI
5 Essentials to do successful email campaigns:
• Improving your design
• Stay creative
• Email segmentation
• Managing customer lifecycle
• Testing, again and again
Summary
Daily Deals for the Way You Live!
Thanks!