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Email Marketing for Group Buying Services Daily Deals for the Way You Live! Sylvia Peng JigoCity – Internet Product Manager [email protected]

Jigocity email marketing for group buying service

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Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai.

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Page 1: Jigocity email marketing for group buying service

Email Marketing for Group Buying Services

Daily Deals for the Way You Live!

Sylvia PengJigoCity – Internet Product [email protected]

Page 2: Jigocity email marketing for group buying service

JigoCity Group Profile:

JigoCity is an international group buying website that aims to give

members a smarter way to see their city by offering discounts on the

best restaurants, bars, spas, theaters and events, and also feature our

business partners.

Current site locations include Australia, China Mainland, Hong Kong,

Singapore, Taiwan and Malaysia. Founded by American entrepreneurs,

JigoCity is rapidly growing and expects to be available to members in

10 countries by September 2011.

Page 3: Jigocity email marketing for group buying service

Promote brand width

(brand awareness)

How to benefit our featured business partners:

Promote brand Depth

(brand favorite and brand loyalty)

Page 4: Jigocity email marketing for group buying service

1.Daily email blasts

to subscribers

2.Warm-up campaignson JigoCity

site

3.Built-in SNS

4.SNS5.BBS

6.PreciseEDM

7.SEM/SEO

JigoCity Marketing Channels

Vendors/Merchants

Page 5: Jigocity email marketing for group buying service

Challenges to JigoCity Email Marketing

•Big Subscriber base•Multi countries in different time zone•Multi languages•Data tracking/aggregating/stats report

Page 6: Jigocity email marketing for group buying service

JigoCity & Emailvision

•API: +150 Campaigns are able to be automatically generated and rapidly sent to the target subscribers on a setting time, by which it saves lots of time and human labor.•Campaign Commander platform

Page 7: Jigocity email marketing for group buying service

JigoCity & Emailvision

Deliverability ReportCampaign Response Funnel

•Satisfactory deliverability•Real-time report checking:

confidential

confidential

Page 8: Jigocity email marketing for group buying service

JigoCity & Emailvision

Tracking all the link clicks:

Clicks on each linkTotal clicksClick percentage

Optimization

Page 9: Jigocity email marketing for group buying service

Email marketing can provide a favorable ROI

5 Essentials to do successful email campaigns:

• Improving your design

• Stay creative

• Email segmentation

• Managing customer lifecycle

• Testing, again and again

Summary

Page 10: Jigocity email marketing for group buying service

Daily Deals for the Way You Live!

Thanks!