Greece Is A Startup: The Emerging Market Advantage

GREECE IS A STARTUP:THE EMERGING

MARKET ADVANTAGE

Paul Papadimitriou — TEDx Athens Salon — Athens — July 2013

GREECE SUCKS

http://www.flickr.com/photos/sudhamshu/3202963823/sizes/l/



DO YOU HAVE A JOB?




64.2%


YOUTH UNEMPLOYMENT

Source: Eurostat, 18-25 y.o



DO YOU WANT TO BECOME A PUBLIC SERVANT?




JOBS ARE GONE




GREECE SUCKS




NO BROADBAND


NO INDUSTRY

NO MONEY



NOT ALWAYS ON


NOT TECH SAVVY

NOT RICH



LIMITED RESOURCES




GREECE SUCKS?




http://www.flickr.com/photos/yo_tuco/3873775866/sizes/o/

JOBS #FAIL WORLDWIDE




2008 CRISISWAS DIFFERENT

FROM PREVIOUS CRISIS




POST-CRISISGDP RECOVERY

NOT JOBS RECOVERY




THE WORLD HASBEEN DISRUPTED



http://www.flickr.com/photos/annamagal/4697076085/sizes/l/

DISRUPTIONIS A DEFLATION GAME




DISRUPTIONMEANS FALLING PRICES




THINKYOUTUBE V. TELEVISION




1,000,000,000UNIQUES/MONTHS




YOUTUBE PROVIDESMASS SCALE

DRAMATICALLY LOWER PRICE




TVIS ADDICTED TOLARGE MARGINS




INCUMBENTSARE ADDICTED TOLARGE MARGINS




NOW THINKEMERGING V. INDUSTRIALIZED




EMERGING MARKETS PROVIDEMASS SCALE





EMERGING MARKETS PROVIDEMASS WORKFORCE





THE “WEST”IS ADDICTED TOLARGE MARGINS




WE HAD ITTOO GOOD




BUILT ONABUNDANCE OF RESOURCES




ABUNDANCE OFJOBS

MONEY, RAW MATERIALS,…




THIS IS GONE




WE ARE BEING DISRUPTED




WE ARE BEING DISRUPTEDBY EMERGING MARKETS



http://www.flickr.com/photos/anantns/7979597377/sizes/l/

YOU LOVE YOURTECHNOLOGY



GLOBAL TECHNOLOGY

Google

MS

FB

Yahoo

0 375 750 1125 1500

US World


Source: Comscore Global 2013




YOU LOVE YOURMOBILE TECHNOLOGY



MOBILE EXPLOSION

0

250

500

750

1000

1250

1500

2000 2002 2004 2006 2008 2010 2012

PCs Smartphones & tablets


Source: Benedict Evans, Mobile is Eating the World




Source: Benedict Evans, Mobile is Eating the World

71%OF LITERATE PEOPLE WILL

HAVE A SMARTPHONE IN 2017



BIGGEST TECH SHIFT EVER

1960 1970 1980 1990 2000 2015


Source: Mary Meeker Internet Trends




YOU LOVE YOURWEARABLE TECHNOLOGY




YOU LOVE YOURDATA TECHNOLOGY




EVERYTHING WILLBE CONNECTED




EVERYTHING WILLTALK TO EACH OTHER




REMEMBER HOW YOUFLEW




HUMAN ENTRYHUMAN TO HUMAN

PAPER TICKET




HOW DO YOU FLYTODAY?




MACHINE ENTRYMACHINE TO MACHINE

ELECTRONIC TICKET




HOW DO YOU DRIVETODAY?




HUMAN DRIVENHUMAN TO HUMAN

HUMAN DRIVING




HOW WILL YOU DRIVETOMORROW?




DATA DRIVENMACHINE TO MACHINE

ELECTRONIC DRIVING




ROBOTIZATION,…I COULD GO ON

AUTOMATIZATION,




THIS IS A REVOLUTION




AN EFFICIENCY REVOLUTION




NO MORE JOBSWHO NEEDS HUMANS?




WITHOUT FULL ACCESS?PROSPERITY




WE ARE BEING DISRUPTED



http://www.flickr.com/photos/theqspeaks/6243039829/sizes/l/

SO WHAT NOW?




EMERGING IDEAS



http://www.flickr.com/photos/dabok/6029437743/sizes/l/

AREEMERGING

NEW IDENTITIES



EMERGED COMMUNITIESTWITTER

FACEBOOKDEVIANTART,…





ARE ENABLING TRUST & OPENNESS

MASS SCALE NETWORKS




TOP2P IDENTITIES

FROM TOP-DOWN



TRIBALISMDIFFERENTIATED LIVING

NEW GROUPS DETERMINATIONSHARED ACTUALIZATION




NOMADISMMOBILITY

AUGMENTED LIVING




SINGULARISMSELF-CONSTRUCTNODAL LIVING





NEW SELVES




NEW CONSUMERS




EMPOWERED& AWARE




LOOKING FOR



ENGAGEMENTCONVENIENCE


PERSONALIZATION

MEANING




NOT DEFINED BY THINGS



NOT BUYINGTHINGS




DEFINED BY ACCESS TOEXPERIENCES




BUYINGEXPERIENCES




SHARINGEXPERIENCES




DEFINED BY ACCESS TOTHINGS




EMERGING MARKETPLACESAIRBNB

RELAYRIDELENDINGCLUB

ANGEL LISTUDEMY,…




IDEA #1:P2P MARKETPLACES FOR EMERGING IDENTITIES

http://www.flickr.com/photos/almostinfamous/5063718679/sizes/l/



http://www.flickr.com/photos/pedromourapinheiro/2559028008/sizes/l/

WILL HAVE 18 JOBSBY THE AGE OF 36

YOUTH TODAY




AND THAT’S OK




OF JOBIS CHANGING

DEFINITION



GLOBAL WORKFORCEODESK

ELANCE,…





WOMENWILL ENTER THE WORKFORCE

1,000,000,000

Source: Booz & CO

IN THE NEXT 10 YEARS




BIGGER WORKFORCEBIGGER PLANET




ALONE WHEN HE SHOUTEDEUREKA

ARCHIMEDES WASN’T




IN THE CITYOF SYRACUSE

HE WAS




AT THE CENTER OFINNOVATION

CITIES ARE



SUPER-LINEARITY


Source: MIT



PEOPLE ONLINE

1995 2000 2005 2010 2012 2020

5000000000

2029000000

201900000101900000411000004400000


Source: World Bank




AT THE CENTER OFINNOVATION

THE INTERNET IS




THE NEWCITY

THE INTERNET IS




A GLOCALCITY



IDEA #2:LEVERAGE THE EMERGING

NODAL WORKFORCEhttp://www.flickr.com/photos/almostinfamous/5063718679/sizes/l/



ALWAYS ON

http://www.flickr.com/photos/michmutters/8165243392/sizes/l/

TECH SAVVY

RICHSILICON VALLEY IS




OF TRADERSWITH LIMITED RESOURCES

IN A WORLD




OF SHARERSWITH LIMITED RESOURCES

IN A WORLD




ALWAYS DEALTWITH LIMITED RESOURCES

EMERGING MARKETS




AND PEOPLE DEALTWITH LIMITED RESOURCES

JOBS WERE HARDER TO GET




WITH LIMITED RESOURCESCOMES NO CHOICEBUT TO ACCELERATE





BREAKING CONVENTIONSACCELERATE




IDEASACCELERATE




0

1

2

3

4

2008

2.4

3.43.7

MARKET ACCESSTECH KNOW HOWCOST

EMERGING FACTORS

Source: Roland Berger




IDEASACCELERATE




IDEASREPLICATION



http://www.flickr.com/photos/michmutters/8165243392/sizes/l/ and http://www.flickr.com/photos/koreanet/8559421022/sizes/l

ORIGINAL?



http://www.flickr.com/photos/koreanet/8559421022/sizes/l

http://www.flickr.com/photos/koreanet/8559421022/sizes/l


HATING COPY IS INSANITY




IDEASV. EXECUTION




ADAPTTO LIMITED RESOURCES




Attributes CharacteristicsCharacteristicsCharacteristicsCharacteristics

Performance Low-low-end Low-end Mid-end High-end

Simplicity SimpleSimple ComplexComplex

Robustness Robust/maintenance-friendlyRobust/maintenance-friendly Fragile/laborious to maintainFragile/laborious to maintain

Economies of scale High volume High to medium volume Medium to low volume Low volume

Pricing Low price Medium price High price Premium price

EMERGING CHARACTERISTICS

Source: Roland Berger



NOT ALWAYS ON?


NOT TECH SAVVY?

NOT RICH?



DIFFERENT MODEL




CONSTRAINED MODEL




EFFICIENT MODEL





0

20

40

60

80

2008 2012

3125

6975

INDUS EMERGING

INNOVATION OUTPUT



REPLICABLE MODEL


ACROSS CULTURES



RADICAL MODEL




CORPORATE INVESTMENT


> VC INVESTMENT



SOCIALLY GOOD


MODEL



IDEA #3:ADOPT THE EMERGING MARKET

CREEDhttp://www.flickr.com/photos/almostinfamous/5063718679/sizes/l/



http://www.flickr.com/photos/jonk/7396078358/sizes/l/

GREECESUCKS?




PERCEIVED DISADVANTAGESBECOME A FORCE




MYTHS OF LAZINESSBECOMES A FORCE




GREEKS SLEEP ALL THE TIMESLEEP EMPOWERS CREATIVITY

Source: University of North Carolina




GREEKS ARE DREAMERSDAY DREAMING PUSHES

Source: British Psychological Society of Occupational Psychology

CREATIVITY




GREEKS ARE ROMANTICSFICTION FUELS CREATIVITY

Source: University of Toronto

& RESISTANCE TO DISORDER




GREEKS ARE NOISYHUMAN NOISE

Source: University of Illinois

FUELS CREATIVITY




GREEKS STAY OUTDOORSGOING OUT

Source: University of Kansas

FUELS CREATIVITY




GREECESUCKS?




GREECEIS A STARTUP




GREECECAN BEAT THEPIONEER GAP




BY ADOPTING THEEMERGING CREED




GREECEHAS THE TALENT




GREECEHAS THE PASSION




GREECEHAS THE CREATIVITY




GREECEIS BUILT FOR



ENGAGEMENTCONVENIENCE


PERSONALIZATION

MEANING




GREECEHAS NO CHOICE




GREECEHAS TO EMERGE

FROM CRISIS TO CATHARSIS



THANK YOU.@papadimitriou

FB/LI: paulpapadimitrioupaulpapadimitriou.com

http://www.flickr.com/photos/boklm/9059701815/sizes/l



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Greece Is A Startup: The Emerging Market Advantage