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How do SEM
When is the right time
to launch your
eCommerce site?
Joanna Aston
Retail Industry Manager
Google UK
How do SEM
“Digital will separate the winners from the losers. While European retail growth is off 2.3 percent year-on-year, the e-commerce channel is expected to grow at 12.2 percent annually.” —Scott Galloway
higher growth for web enabled SMEs
Source: BCG – “The Connected Kingdom” 2010
£100bn pa over 7% of GDP
User driven Consumption is 60% of GDP
World leading #1 in e-commerce, strong net exporter
Growing by 2015 10%-13% of GDP
The UK leads the world in e-commerce
Source: BCG – “The Connected Kingdom” 2010
How do SEM
1. Data driven insights
2. The importance of mobile
3. Start a conversation with social
How do SEM
Live Demo
more International market revenue share for high-Web SMEs
How do SEM
Google internal data: UK managed apparel clients non UK traffic traffic
Live Demo
http://translate.google.com/globalmarkeIinder/index.html
How do SEM
Mobile is BIG
+100x
29%
£192
query growth in the last 5 years1
of retail queries are mobile (Q1’12 QTD)1
of sales per smartphone customer in the UK (Dec’11)2
Tablet users are a desirable demographic
Tablet
conversion rates equal to or higher
than on PCs3
Sources:
1 ) : Nielsen, September 2010 2) Source: JumpTap & ComScore, Nov 2011 3) Shopatron Research, June 2010
54% Of tablet owners have income of
$60K+1
63% of tablet
owners have made a purchase with their
device, quickly catching up to 83% of PC
owners2
11 Real Time Insights
Test and learn
89%
Improvement in email sign ups!
How do SEM
Your customer is everywhere…
How do SEM
Don’t be afraid to talk to them…
How do SEM
Learn the importance of your business being online
Discover what makes a good website
Be trained by Google experts at workshops and one to one sessions
Google Juice bar Clear simple advice about getting your business online
Wales Liverpool London…coming soon
www.gbbo.co.uk
How do SEM
Thank You!
Joanna Aston
Retail Industry Manager
Google UK
