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Better marketing means using better data to personalize marketing efforts. In this Bronto Software presentation learn how you can drive revenue by going beyond the field "Customer Name"
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Beyond “Customer Name”Better Data = Better Marketing = More Revenue
WHAT IS BETTER DATA?
Birthday Trigger Purchase History
Segmentation Location
Abandoned Cart
Fields, Fields, Fields100 Fields Included
CUSTOMERSUCCESSES
Birthday Trigger
Kaleidoscope YarnsSpent $870$8,295 Revenue
HUGE ROI
Purchase History Data
Online Fashion ClothingDoubled Conversion Rates220% increase in Revenue per transaction
Product Life Cycle Segmenting
Lulu PressStuck in the creation cycle
Triple the open rate
Bronto
Manual Input
FTP via Bronto
Services
Bronto API
Partner Integration
s
Methods of Data Input
MANUAL DATA INPUT
Manual Data Input
ConsiderationsManual Data Input
• You Control The Data
• Not An Automated Process
• Can Be Time Consuming
• Infrequent Data Input
• Simple Data Input
FTP SERVICES
The FTP ProcessCustomer Creates CSV File
Customer Updates the Data
Customer Sends the File
Bronto Updates Data
Revenue
Explosion
ConsiderationsFTP Services
• One time setup
• Hands off function
• Flexibility with mapping Bronto fields
‑ Engage Professional Services (additional fee will apply)
• Security considerations
• Scheduled vs. Real-Time
THE BRONTO API
“Man is a tool-using animal.... Without tools he is nothing, with tools he is all.”
Thomas Carlyle (1795–1881), Scottish essayist, historian.
Bronto API
Read
Create Delete
Update
API Examples
Synchronize contacts on a regular basis
API Examples
Deliver metrics and subscriber activities
for use in CRM systems
API Examples
Use data from external systems to deliver transactional and triggered messages from Bronto
Got Commands?
addAccounts addApiTokens addContacts addContactsToWorkflow addConversion
addDeliveries addDeliveryGroup addFields addHeaderFooters addLists addLogins
addMessageFolders addMessageRules addMessages addOrUpdateContacts
addOrUpdateDeliveryGroup addToDeliveryGroup addToList deleteAccounts deleteApiTokens
deleteContacts deleteDeliveryGroup deleteFields deleteFromDeliveryGroup
deleteHeaderFooters deleteLists deleteLogins deleteMessages deleteMessageFolders
deleteMessageRules readAccounts readActivities readApiTokens readContacts
readConversions readDeliveries readDeliveryGroups readDeliveryRecipients readFields
readHeaderFooters readLists readLogins readMessages readMessageFolders
readMessageRules readSegments updateAccounts updateApiTokens updateContacts
updateDeliveryGroup updateFields updateHeaderFooters updateLists updateLogins
updateMessageFolders updateMessageRules updateMessages addOrUpdateContacts
addOrUpdateDeliveryGroup readWorkflows login addOrUpdateContacts removeFromList
clearLists addOrUpdateDeliveryGroup
ConsiderationsBronto API
• Real time
• Know what you want to do
• No middle man
•Working with Bronto support
• Internal expertise needed
• Professional Services bundles available
PARTNER INTEGRATIONS
Partial List of Integrations
Key Takeaways
Relevance =
Revenue
Flexible Methods
Professional
Services Available
Robust API
Thank You for Attending!
[email protected]@bronto.com
Account Management
Brontoversity.com – “API”Contact Your Account Manager
Learn more about API
Link to Professional ServicesLink to BrontoversityWebinar Recording
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