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Get Online is workshop 1 of 3 to promote the benefits of adding social media to the marketing mix for Faringdon businesses. An ideal marketing strategy includes an integrated approach which makes use of both traditional and digital opportunities. From the local connections made, businesses can build stronger community ties and can open the door to collaborative working!
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©Get Online! What is Social Media all About?
by Gail Gibson
Why are we here?
*To encourage the social aspect of doing business to become the heart of the Faringdon business community
*To forge stronger working relationships between Faringdon business owners
What do you know about social media?
Likes DislikesFree Suspicious
Keeping in touch Security
Genuine Relationships Alienating
Traffic driver Time Consuming
Target niche demographic Annoying
* 140 characters* Current
* 500+ million active users* 60% of companies use for business
* 1.1billion users* Current
* 87% people ‘LIKE’ brands* 140+ characters
* 200 million users* Community/Collaboration
* 11 million in UK* B2B
* Online CV
* 15 minutes per site visit* 70% female audience
* Community* Ideal for Images
* Fastest growth in 2013* Connect/Collaborate/Community
* Upload presentations, PDF’s, docs, video* Owned by LinkedIn
* 1 billion visits each month* 3rd most visited site
* 2nd largest search engine* Current/Community
50% of the world’s population is under 30.
They are your future clients.
They communicate on social media.
Are you utilizing it to its fullest potential?
Pros ConsWider audience Commercial
Responsive/Direct Communication
Time Management
Brand YOU ROI
Network/Connect Skill
Growth Fear
Caters for all Content
Viral Reputation
Gets Business Spam
Learn – offer help/advice
Strategy
5 C’s of Social Media
Connect
Chat
Current
Community
Collaborate
Recommended reading Seth Godin
Social Media Tips
1. Rule of Thirds
1/3 About YOU = Personal Profile1/3 Free Stuff = Retweet/share/like/repost others’ news, status updates1/3 Overt Sell = Create your Special Offers/Workshops/Courses/Events/News/Blog & eNewsletter schedule
2. Create a strong profile. Upload a professional image
3. Brand YOU – be mindful everytime you post, tweet, or Like that it matches your brand values
4. Choose 1 platform – learn, set up, connect, master
5. Chat & Build Relationships
6. Be Human
7. Offer Help & Advice
Get Online!
Gail Gibson
www.trueexpressions.co.uk
@gailgibson
@hciyu
www.uk.linkedin.com/in/gailgibsontpl
www.facebook.com/GailGibsonTPL
www.facebook.com/HowColourfulIsYourUmbrella
www.facebook.com/CanDoCoffeeClub
www.gail26g.wordpress.com
