Sir or Madam,

I think the most important element that differentiate my work performance from others is that I would always try to come up with an unique and deeper perspective and approach to problems and stand out from others. I would like to present one of my working samples during college, hoping that it might help illustrate my strengths and experiences.   Below are the slides of school’s marketing case competition I have participated and won, and the case was to come up with a marketing plan for another club, which is an actuary science club. Since the beginning of meeting with my teammates, I tried to think about what an obvious solution would be. We figured most people would probably point out that students simply didn’t know the club's existence, and to let more people know about it.

We went deeper and came up with a further reasoning that, simply letting more people to know about  there's such a club wouldn’t be much effective, and the deeper issue is that people don’t know what actuary science is, and it sounds very boring for them to gain any attention. We researched what actuary science is, and realized it was very different than what we previously thought it would be, . We reasoned that most people would  feel different about it too as we did, if there's some way that's not boring to somehow let them learn about the industry.

Therefore, we came up with an idea of campus-wide puzzle solving quest. Specifically, we designed a very mysterious and attractive poster, showing a puzzle waiting to be solved, and showing a good prize for anyone solving it. There was nothing about actuary science on the poster, but we included a QR code, which will direct them to the club's facebook page, for hints about the quiz. This is the first step of our campaign, which is intended to attract as many students' attention as possible, and is intended to deliver a message that actuary science is not as boring as many think. We then came up with a comprehensive plan following the user's journey. .

Thank you so much for the patience of finishing this document.

Ruipeng Liu Emory University 2017 404-953-0458