G2S Portfolio 2016

Your creative agency and production house

INTRODUCTION SERVICES CLIENTS CASE STUDIES

We are a creative agency with locations in Beijing and Shanghai, with a team of gifted local and international talents, operating in China and all over the world

What we doOur core activity is to produce concepts

and content, as well as frame them for

online and offline distribution channels.

Our skills merge to create, produce and

shape everything from online & offline

commercials, advertising videos, fashion

show videos, documentaries, websites,

mobile applications, animations, internal

communication platforms, etc.

• Fashion• Magazine• Automotive• Architecture• TV• Media• Oil Industry

Industry• Sports• Chamber• Entertainment• Skin Care• Fashion• Art• You!

SHOWREEL

With our years of experience in the field

and our range of empowered talent, our

client always gets the most innovative and

multidimensional concepts, expressed

through video, audio, interactive and web,

photography, graphic design and events.

Whether it’s a little logo design or a full-

length documentary, G2S has the know-how

to take it to the next level.

我们做什么涵盖的行业

http://www.g2studio.com

http://v.youku.com/v_show/id_XODEwNDU4ODUy.html


We have the capacity to handle creative concepts as well as production tasks

in 5 different fields.

PhotographyG2S photography production is regularly sought by renowned multinational

clients. We work with elite brands from the fashion, automotive and luxury

goods sectors, producing unique, groundbreaking images that resonate with

the target audience. We also have an unparalleled network of elite models and

stylists, meaning we can cover every aspect of a shoot, from creative direction

through to post-production.

DesignAt G2S we not only understand the key principles behind what makes an image

speak clearly and boldly to the viewer. We draw on our experience designing for

a range of highly-demanding industries from fashion to automotive, but we’re

not afraid to think and create outside the box. To this we add G2S’s gifted in-

house graphic design team who can develop campaign visuals from scratch,

or evolve and adapt existing design concepts to enhance a print initiative.

Whatever the campaign, G2S designers are proud to work with your brand.

Video & Animation From online and viral videos through to TV, we offer unrivalled direction,

production expertise, and comprehensive services. We draw inspiration from

conception through to the script-writing, storyboarding, casting, location

scouting, and directing phases. We also provide unparalleled in-house post-

production.

Our internationally-awarded team provide the full scope of VFX and motion

graphics solutions, including pre-visualisation, design, modeling and

animation. No matter what the content, G2S can design it, create it, build it and

animate it.

EventG2S crafts and executes inspirational brand-driven events from concept to

completion. The G2S events crew empowers clients to project their vision

and create immersive brand experiences. Drawing on our deep knowledge of

the Chinese market, we apply our creative and technical expertise to product

launches, fashion shows and engaging corporate events across a wide range of

sectors. A unique approach combined with surgical project management results

in maximum impact of marketing initiatives every time.

DigitalAt G2S we hand-craft web solutions for each campaign based on the core

principal of driving engagement, and direct connection to the brand or

campaign concept. We build stand-alone microsites with integrated video

content, plus interactive applications and games for key marketing initiatives.

We select and implement the most effective web technologies for each client’s

needs, including HTML, HTML5, XML, CSS, Flash, PHP, mySQL and Java. When

combined with our video and photo production services, you get a complete

solution for any digital campaign.

视频动画

摄影活动策划

设计

数码制作

Services 服务



Services 服务



Clients 客户



Agencies

Chambers and Institutions

Support

Partner

Clients 客户

代理公司

商会公共机构

支持

合作伙伴


Summary The Work


• Art Direction

• Production

• Video Shooting

• Photography

• Editing

• Animation

• Graphic Design

• Motion Graphics

• Sound Mixing

• Music Selection

NFL – HAVAS SPORTS & ENTERTAINMENT

NFL Home Field

At the National Football League’s NFL Home Field, people are invited to get

to know America’s favorite sport through interactive games & displays,

entertainment attractions, football clinics and watch live games featuring local

teams. Within 17 activation days in Beijing and Shanghai, there were more

than 260.000 visitors. G2S assisted Havas SE to produce videos and photos for

the NFL event. We made a wrap-up video including drone footage and did a

time-lapse of the Beijing set-up.

Video Production Post Production PhotographyArt Direction

LAUNCH VIDEO


http://v.youku.com/v_show/id_XMTQ0OTA3MTg3Ng==.html

Summary The Work


• Creative Direction

• Art Direction

• Concept Development

• Video Editing

• Animation

• Graphic Design

• Sound Mixing

• Original music

composition

• Photography

• Screen Projection

For the event where the ultra-luxury SUV Bentley Bentayga was presented to

the Chinese public in Chengdu, G2S was responsible for all the video content.

After developing the creative concept, the video itself was made including some

intriguing 3D animations. At the event, the video was shown to the audience

using a 270° screen projection. It was truly spectacular, with our video creating

an extraordinary first person perspective. The audience felt that the car, which

was placed between the two screens, was actually driving on the projected

terrains.

Bentley SUV Bentayga: National LaunchAnimation Video Production

BENTLEY - GEORGE P. JOHNSON

Creative Direction Art Direction


Summary The Work


Huawei Cloud Congress (HCC)HUAWEI - HAVAS

Post Production Photography Animation Video Production

The 2015 Huawei Cloud Congress (HCC) was held in the Shanghai Expo Center

during September 18 and 19, 2015. G2S assisted Havas Sports & Entertainment

in their collaboration with HCC to provide various screen content on the 80m

wide screen to more than 5,000 guests for their keynote sessions. In addition,

we provided the entire live feed set up with 3 fixed cameras, one crane and

steady cam. This live feed was webcast as well as broadcast throughout to

other areas of the Expo Center. We also filmed and photographed the event

itself to produce the post-event wrap up video, which included drone filming.

G2S assisted to design several of the keynote presentations as well.

The Work• Art Direction

• Keynote

• Production

• Editing

• Animation

• Video Shooting

• Live Feed

• Graphic Design

• Sound Mixing

• Event Photography

Art Direction

LAUNCH VIDEO 1 LAUNCH VIDEO 2


http://v.youku.com/v_show/id_XMTM3MzM4NzU1Mg%3D%3D.html

http://v.youku.com/v_show/id_XMTM3MzQxOTMzNg%3D%3D.html

Summary The Work


Pernod Ricard is a well-known French company that produces many distilled

beverages and several types of pastis. For their China Annual Conference,

G2S designed and produced several keynote presentations and the opening

animation for their event with the theme Shaping Tomorrow Together. We

Shaping Tomorrow TogetherPERNOD RICARD - K2 ASIA

also produced all of their award presentations with unique sound design.

The animation incorporated various Pernod Ricard bottle shapes as well as

hundreds of their staff photos.

Art Direction Graphic Design Sound mixingAnimationBranding

• Art Direction

• Production

• Editing

• Animation

• Sound mixing

• Graphic Design

LAUNCH VIDEO


http://v.youku.com/v_show/id_XMTM5NjM4NjI4OA%3D%3D.html%3Ffrom%3Dy1.7-1.2

Summary The Work


Art Direction Video ProductionAnimation Post Production

Promotional Videos and Event Coverage for Audi Innovation LabAUDI CHINA

G2S provided a variety of video services for Audi Innovation Lab 2014, an

entrepreneurship competition. Before recruitment, for social media broadcast,

G2S produced a teaser video featuring musician Kelly Cha, designed and animated

an introduction video explaining the steps of the competition, and scripted and

produced five Creative Pioneers viral videos featuring leading entrepreneurs.

During recruitment, at ten campaign stops throughout China, G2S assisted with live

video transmission and filmed each event. During Semi-final presentations, G2S

additionally edited the presentations to be posted online for public voting. After

filming the Finals, and under time pressure, G2S edited an summary video shown at

the GQ Man of the Year Awards Ceremony.

• Art Direction

• Scripting

• Costume And Props

• Video Production

• Video Editing

• Voice-Over

• Sound Mixing

• Subtitling

• Live Feed

LAUNCH VIDEO


http://www.audiinnovation.cn/

http://v.youku.com/v_show/id_XOTI5NDg4NTgw.html%3Ffrom%3Dy1.7-1.2



Summary The Work


Auto Shanghai is a biennial international automobile show that alternates with

the Beijing Auto Show (Auto China) as China’s yearly international automotive

exhibition. Due to greatly expanding presence of foreign brands in the Chinese

markets, Auto Shanghai has become one of the premier international auto

shows. For this particular event, G2S was hired by Volkswagen Group China for

The Work

VOLKSWAGEN GROUP CHINA

Photography Video Production Post Production

Auto Shanghai (SHAS)

all of the photo and video coverage of the VW brand booth during April 20-29,

2015. From the construction to Quality Assurance check of the cars prior to

move-in to the National Exhibition Conference Center to the Auto Show itself,

G2S covered all the highlights and produced the post-event wrap up of the

event.

• Art Direction

• Production

• Video Shooting

• Photography

• Editing

• Animation

• Graphic Design

• Sound Mixing

LAUNCH VIDEO

Art Direction


http://v.youku.com/v_show/id_XOTU1NjUyNjY4.html

Summary The Work


Strategy Video Production

Animation Commercial Video

• Illustrations

• Animation

• Art Direction

• Voiceover

• Sound MWixing

• Original Music

Composition

Creative & Art Direction Post-Production Animation

WANDA GROUP

LAUNCH VIDEO

Wanda Group is a Chinese conglomerate and China’s biggest private property

developer and the world’s largest cinema chain operator, owning Wanda Cinemas,

AMC Entertainment and the Hoyts Group. The company operates in four major

industries: commercial property, luxury hotels, culture and tourism and department

stores In order to grow global brand recognition, the Chinese real estate giant asked

G2S to conceive, create and produce their first promotional video aimed at American

and European audiences.


http://v.youku.com/v_show/id_XODI1NjM2NzIw.html

Summary The Work


G2S was commissioned by Volkswagen Group China to create an interactive video

experience with the end goal of boosting recruitment and employee retention for the

multinational’s China operations. This project has involved capturing expatriate life

on film in multiple cities across China, design and development of a website video

platform, research and writing of educational text, and occasional features such as

animation videos, music composition, and print campaign materials.

Event preparatory film and design work is also produced for “China Experience

Evening Events” hosted at major locations in Europe, where the platform is used

as a targeted recruitment tool. In 2014, we redesigned the website to make it more

modern and mobile friendly. We also added an events gallery and a real estate search

function.

• Web Design And

Development

• Location Scouting

• Film Direction

• Film Editing

• Translation

• Subtitling

• Animation

• Music Composition

• Sound Mixing

China ExperienceCreative & Art Direction Music CompositionAnimationVideo ProductionWeb Development & Design Post-Production

VOLKSWAGEN GROUP CHINA


Summary The Work


Animation Post-Production

The Beetle Gene Website was created to attract Chinese music lovers to experience

the new car in a fun and exciting way. Intended to stimulate, surprise and engage,

G2S devised personalized online journeys for each user by integrating social media

from their weibo accounts and creating unique music videos. G2S produced all of the

video material, 3D animation and MV content for the website. We directed a studio

shoot with the New Beetle and the three-time China DMC champion, DJ Wordy.

We then created an exciting 3D animation introducing the car to the city, and users

to the sportier aspects of the New Beetle. The campaign was immensely successful

and attracted audiences from all over the world.

• Green-screen Shoot

• Editing

• Compositing

• Color Correction

• Sound Effects

• 3D Animation:

Modeling, Rgging,

lighting, Texture,

Animation

New Beetle Online Campaign LaunchVOLKSWAGEN (VGIC)

Art Direction Video Production

LAUNCH VIDEO


http://v.youku.com/v_show/id_XNTMyMjE4Nzgw.html

Summary The Work


Creative & Art Direction

The Durex Baby App is a fun and light-hearted way to demonstrate what it’s like

to have a baby…and then encourage the public to use condoms. For the Chinese

language version, G2S handled from conception through to post-production

the creation of an entire live-action digital commercial. We developed an

entertaining scenario, story-boarded the video, casted the actors and handled

location scouting. Then, we designed the lighting scheme, directed the shoot,

and completed all the post-production including color correction, editing, and

sound design. The video was released online and viewed by millions of Chinese

consumers who appreciated our humorous approach to the subject.

• Storyboarding


• Direction

• Video Shooting

• Casting And Location

Scouting

• Lighting Design

• Sound Design And Mixing


Durex Baby App Digital CommercialVideo Production Post Production Music CompositionAnimation

DUREX RECKITT BENCKISER

LAUNCH VIDEO


http://v.youku.com/v_show/id_XNTMzODQwODQ4.html

Summary The Work


Website redesignBEI STYLE

Bei Style is the fashion line and store of Bei, a Chinese native who studied fashion

design in both China, at Tsinghua University, and France at Atelier Chardon Savard.

With two stores in Paris and a third in Beijing, Bei needed a website that reflected her

style inspired by Parisian elegance and sophistication.

G2S agreed to re-design Bei’s website using sophisticated navigational approaches

and a streamlined, understated design.

• Web Design

• Art Direction

• Website Development

Branding Photography Video Production Web Design & DevelopmentCreative & Art Direction


Summary The Work


Video ProductionCreative & Art Direction Animation Music Composition

G2S created and produced 4 award videos and one opening video for the « Mercedes-

Benz Family Dinner Event » in order to present and award the best performing

Mercedes-Benz dealerships in China. To do so, G2S had 2 crews shooting over the

course of 6 days in 11 different locations around China. Upon returning to Beijing, we

edited, subtitled and encoded all 5 videos within 3 days.

We created 3D animated introductions and motion graphics for each video, composed

original music for the opening video and the awards event, and handled all aspects

of the video sound design. Finally, we provided top-notch event photography and

filming by using 6 cameras and crane, from which we edited a final wrap-up video.


• Editing & Subtitling

• 3D Animation And

Motion Graphics

• Original Music

Composition

• Editing, Sound Design and

sound mixing

• Event Photography And

Flming

Auto Show Beijing Family Dinner EventMERCEDES-BENZ

Post-Production Photography

LAUNCH VIDEO


http://v.youku.com/v_show/id_XODIzODI3MTI4.html

Summary


Future Masters Roland Garros ParisDONGFENG PEUGEOT - HAVAS SPORTS & ENTERTAINMENT

As part of its promotion of the tennis sport among young Chinese people,

Dongfeng Peugeot organize every year the Future Masters Tournament, held in

Beijing and Shanghai. The finalists of this tournament are offered the chance

to go to Paris, attend the French Open (Roland Garros) and train with the best of

the tennis world. G2S followed the entire process, filming the youths’ selection

in China, their trip to France, their experience at the tournament and the

surrounding events, and their return to Beijing. Within a tight timeframe,

we edited a short documentary with an original sound design. The video was

played in Paris and Shanghai during the French Open, in order to promote

Chinese and French friendship over the game of tennis.

Creative Direction Production Post-Production

The Work• Event Filming

• Production

• Sound Design



http://v.youku.com/v_show/id_XNzU4NTkwMDA0.html

http://v.youku.com/v_show/id_XNTcwNjk0MzIw.html

Summary The Work



• Local Production

• Hosting

• Catering

• Scheduling

• Communication

• Project Management

TISSOT - RITA PRODUCTIONS

Huang Xiaoming Photo ShootPhotography Project ManagementProduction

For Tissot, a luxury Swiss watchmaking company, a photo shoot took place

inside Beijings’ 798 art district with China’s number one heartthrob, actor/

singer/model, Huang Xiaoming to promote their new collection of watches.

G2S functioned as the local producer for this photo shoot by choosing and

organizing the location for this particular event. Moreover we hosted the French

and American crew during their stay in Beijing. Finally, G2S provided first-class

project management services, arranged schedules, production documents and

communication, to ensure that the project was handled in an efficient and

satisfactory way.


Summary The Work


Joel the Butcher is the fashion line and store of Joel, a Shanghai-based French

designer with many years of experience producing faux fur for international

clothing brands. Joel needed a website that reflected his clothing’s intellect,

elegance, and comfort. G2S proposed a unique branding concept whereby the

website user is guided by Joel and a model through Joel’s private “airplane

creative studio”, allowing the brand to “take flight” and award the user with

an intimate and creative experience. G2S created all the 3D graphics and flash

elements, photographed the model for the collection, and shot a commercial

video. With our help, Joel has been able to launch his brand internationally

with a cutting edge website that engages and surprises the viewers.

• Web Design


• Art Direction

• Branding

• Photography


• Post Production

• Photo Petouching


Fashion WebsiteJOEL THE BUTCHER



Summary The Work


Art Direction Music CompositionVideo Production

G2S was contacted by Havas Sports & Entertainment to produce several videos of

their Roland Garros event. It takes place every year in Beijing and Shanghai and is

designed to promote tennis and the French Open in China. Every year since 2012,

we have produced a range of videos capturing this event from the set-up until the

end. From our footage of the venue’s construction during day and night, we created

a making-of video. We also filmed the opening ceremony, created a wrap-up video,

gathered footage of Chinese people saying hello to Roland Garros in Paris, and lastly

created a promotional stop motion video to be used during and after the event. In

addition, we also provided all of the photo coverage of the event.

• Art Direction


• Graphic Design And

Motion Graphics

• Original Music

Composition

• Music Selection

• Advertising And

Publicity

• Sponsor Sourcing

French Open Tennis Championship Video SeriesROLAND GARROS - HAVAS SPORTS & ENTERTAINMENT

Post-Production Photography



http://v.youku.com/v_show/id_XNTkzMjE4MzY4.html

http://v.youku.com/v_show/id_XODIxMjE2NDMy.html

Summary The Work


Post-ProductionVideo Production Photography

Content Provider for ChinaFASHION ONE

• Content Development


• Video Shooting And Editing

LAUNCH VIDEO

Fashion One is a global fashion and luxury channel that focuses on beauty,

glamour, style and luxury. It broadcasts over multiple platforms including

satellite TV, cable distribution, direct to home, mobile and IPTV/VOD. As

Fashion One’s designated content provider for China, we cover everything from

Fashion Weeks to new store openings, designer profiles to star-studded galas,

and more. We cover events throughout the country and are quickly setting the

standard for fashion related videos in China with our professional camerawork

and cutting edge editing style.


http://v.youku.com/v_show/id_XNTc4MTEyNjY0.html

Summary


The Work

Taikoo Li Re-branding Launch Videos SWIRE PROPERTIES

Video Production Event

Sanlitun Village has long been a staple of modern Beijing’s cultural life.

Therefore, when the Taikooli Company decided to rename the complex, they

knew it would take a strong re-branding effort. They turned to G2S to create a

teaser video to be played on Taikoo Li’s main LED screen in the run up to the

main launch event, as well as a video to kick off the launch ceremony.

We captured a host of time-lapse images during the daytime and at night,

from both high above Taikooli, and from a crane as it travelled through the

alleyways, all filmed in a special wide format particularly suited to the TKL’s

unique screen. G2S also casted actors to represent the type of trendy youths who

typically shop at Taikoo Li; we incorporated light-hearted and spontaneous-

feeling interviews with these characters into the videos.


• Crane Operation And Filming

• Subtitling

• Animated Titling

• Editing

• Costuming

• Direction

• Animation

• Casting And Actors

Photography

LAUNCH VIDEO


http://v.youku.com/v_show/id_XMTQ1MTIxNzkyNA==.html?from=y1.7-2

Summary The Work


Video Production

European Union Online Film Festival In ChinaCreative & Art Direction Post-Production Animation


• Direction

• Animation

• Branding

• Graphic Design

• Web Design

Web Design

EUROPEAN UNION ONLINE FILM FESTIVAL

LAUNCH VIDEO

G2S is proudly partnering and supporting the 7th edition of the 2014 European Union

Online Film Festival (EUOFF). Bringing the finest and freshest European cinema to

China, this event has a line-up that ranges from features to shorts and documentary

to animation. In total 20 titles from over 15 EU Member States were shown to the

public. G2S has been in charge of creating this year’s visual identity in addition to

produce & post-produce a trailer introducing the 15 films represented by the European

Union delegation to China with online support from LeTv.com.


http://www.letv.com/ptv/vplay/20855212.html

Summary The Work


• Casting


• Make-up

• Shooting

• Local Production

• Logistics


-M- AND AM444

MV of ‘Détache Toi/ Shen Jing Mo Shao’Local Production Video ProductionCasting

Matthieu Chedid, better known by his stage name -M-, is a French rock singer-

songwriter and guitar player. Together with AM444, the music project of

Chinese singer/songwriter/dj ChaCha and veteran Dutch producer/musician

Jay Soul, he made the song ‘Détache Toi’. G2S was asked to assist them during

the recording of their video clip as local producer. We made this happen in

cooperation with director Mathieu Demy, who is also a famous French actor,

and cinemetographer Éponine Momenceau, winner of the Palm d’Or for her

film Deephan during the 2015 Cannes Film Festival.

LAUNCH VIDEO


http://v.youku.com/v_show/id_XMTQ1MTIyMTkwNA==.html?from=y1.7-2

Summary The Work


Creative & Art Direction Sound DesignAnimation

Every year, L’Oréal honours its suppliers with a day-long celebratory event and

awards ceremony “Asia Pacific Supplier Day”. L’Oréal asked G2S to create key visuals

and a selection of animated videos specially designed for the event’s wide format

on-stage screen. The first video presented the Global Performance Awards trophy

in an inspiring and moving animation. The second provided an animated frame to

hold videos of the winners, and the third introduced the overall event. Lastly, all

the videos were mixed with an affirming and touching sound-track that integrated

smoothly with the rest of the event.

• Art Direction

• Design

• Animation

• KV

• Original Music Composition

• Sound Design

Asia Pacific Supplier DayL’ORÉAL

Music Composition

LAUNCH VIDEO


http://v.youku.com/v_show/id_XNDkxMzYzNzky.html

Summary


The Work

SIMPLY FIT

Web Design & DevelopmentBranding AnimationCreative & Art Direction Video Production

Most men have tailors take their measurements when ordering a custom-made

suit. Simply Fit, an American online tailor, allows men to submit measurements

alone and receive a custom suit by postal mail. Simply Fit asked G2S to re-brand the

company and design a new website for the Chinese market. This included developing

a branding concept, assigning colors, logo design, and writing and designing a Logo

Usage Guidelines pamphlet.

G2S incorporated the elements in the design and development of the Simply Fit

website. We also produced videos for the website, teaching men how to take their

measurements by themselves, using film and animation to illustrate the processes

clearly and elegantly. The website is designed to allow for eventual bilingual English-

Chinese functionality.

• Art Direction

• Branding

• Logo Design

• Graphic Design

• Web Development


• Video Editing

• Animation

Simply Fit Branding and Website Post-Production


Summary


RDM FINGEN GROUP ASIA

The Florentia Village is a luxury designer outlets in Tianjin, and the first China’s

authentic Italian outlet village. It is entirely built as a replica of the romantic

Italian town, Florence. With its 200 world-renowned luxury brands, it delivers an

uncompromising shopping experience for Chinese consumers with beautiful

Italian style architecture, including a canal with gondolas running through the

entire village, bridges and an elegant arena.

They asked us to brand the company and design their website. This included

developing a branding concept, designing a logo and writing a corporate

identity guidelines pamphlet. In addition, G2S has followed the construction

progress of the village and we produced a video, broadcasted during the launch

event, that showcased footage from the construction site and from a crane as

it travelled through the alleyways.

Florentia Village


• Branding

• Logo Design

• Graphic Design


• Video Editing

• Animation

• Web Design

Branding AnimationCreative & Art Direction Video Production Post-Production Web Design


Summary The Work


Video Production Post-production

Joy Wish Online CampaignBMW

As part of the Joy Wish Campaign for BMW, G2S was asked by Interone/Contra to create

an interactive video to drive online users to the campaign microsite. G2S handled the

complete production process, from storyboarding to sound mixing within only ten

days. We handled every aspect of the process including location scouting, casting,

shooting, and post-production. Throughout the process we exhibited our trademark

flexibility in responding to and incorporating the client’s requests. Both the client

and agency stakeholders were highly satisfied with the final video.

• Storyboarding

• Location Scouting and

filming Permissions

• Casting, Makeup and

Wardrobe

• Shooting

• Post-production And

Color Correction

• Sound Mixing

Art Direction

LAUNCH VIDEO


http://v.youku.com/v_show/id_XMjkwNDEzNjY4.html

Summary The Work


To internally promote Total’s training programs, G2S traveled to Shenzhen and Hong

Kong to film interviews with the participants and organizers of the 13th edition of

Total University’s SMG’s (Séminaire Management Group) 2 week training session in

China. Under a very tight timeline of 4 working days, we filmed, edited and delivered

a 20-minute video. Pleased by our work, Total partnered with us again to produce

two 12-minute documentaries and a 4-minute teaser to promote its Corporate Social

Responsibility (CSR) programs in the domains of public health and education.


• Subtitling

• Editing

• Graphic Design

• Motion Graphics

• Music Selection

• Original Music Composition

Management Training and CSR DocumentariesPost-Production Music CompositionAnimationVideo ProductionCreative & Art Direction

TOTAL

LAUNCH VIDEO


http://v.youku.com/v_show/id_XNTg2MDMwMDky.html

Summary The Work


Video Production Post-Production Photography

Every year, BMW Brilliance Automotive holds an internal company celebration to

honor the year’s achievements and the hard work of its employees. In 2013 they

injected a new dose of excitement into the event by giving employees the chance

to become the entertainment themselves. They organized a massive Voice-like

competition to find the most talented BBA employees through weeks of auditions

and training.

BBA called on G2S to provide documentary coverage of the entire process. We filmed

the contestants, behind-the-scenes interviews with the judges, the training sessions

and the build-up to the final event and the live performance for the entire BBA

company in a giant Olympic stadium in Shenyang.


• Video Editing

• Sound Design


• Documentary


• Titling

BBA Stars 10th Anniversary BMW BRILLIANCE AUTOMOTIVE - HIGHTEAM

LAUNCH VIDEO


http://v.youku.com/v_show/id_XNjgxNTYxMjcy.html

Summary The Work


AnimationPost-production

G2S drew on deep and broad creative, technical and logistical know-how to cover

all aspects of production for Dinosaur Land Changzhou’s TV commercial. We were

tasked with producing a “60-second Jurassic Park”, integrating an intricate live action

shoot with extensive post-production. Within an extremely tight filming window, we

managed a crew of 95 people, over 20 actors and an elephant, shooting not only while

the park was open for business, but also through adverse weather conditions. In post-

production we brought to life six individual dinosaurs, giving them comprehensive

muscle structure and 3D animation. The commercial was screened on CCTV 1 and 4,

reaching an audience of hundreds of millions.

• Modeling, Rigging

• Animation

• Texture

• Lighting

• Casting

• VFX

• Tracking

• Production

• Video Editing

• Sound DesignLAUNCH VIDEO

TVCDINOSAUR LAND AMUSEMENT PARK

Creative & Art Direction Video-Production


http://v.youku.com/v_show/id_XNDY2NjU3Njcy.html

Summary The Work


• Creative Concept

• Creative Direction

• Art Direction

• Graphic Design

• Print Production

FRENCH CHAMBER OF COMMERCE AND INDUSTRY IN CHINA

Le Temps de la Chine

Established in 1992, The French Chamber of Commerce and Industry in China is a

non-profit organization, which represents French companies doing business in

China. G2S assisted them in the realization of a hard cover magazine, presenting

the 20 years of Connexions Magazine. The final output was a perfect bound

pictorial publication, containing about 300 pages in coated paper. G2S created

the concept, as well as design and layout of the booklet. G2S also supervised

the manufacturing and printing of 4. 000 copies of the Mook.

Art Direction Graphic Design Creative Direction


Summary The Work


• Art Direction

• Graphic Design

• Print Media


HANDICAP INTERNATIONAL

Annual Report Design and Print

Handicap International is an international solidarity organization specialized

in the field of disability. The NGO has been operating in China since 1998. The

objective of Handicap International is to promote the rights and socio-economic

inclusion of people with disabilities, especially in rural areas. G2S designed

for them their annual report with a creative but solid layout and printed 500

copies of the report in English and 1.000 copies in Chinese. The annual report

consisted of 24 pages incl. front and back cover.

Graphic Design Print Media Art Direction


Summary The Work


FRENCH DEVELOPMENT AGENCY (AFD)

Green Reconstruction Of Sichuan Documentary

G2S was contacted in 2010 by the French Development Agency to publicize their project

“Green Reconstruction of Sichuan”. Followingthe devastating Sichuan earthquake of

2008, AFD partnered with local authorities to investaround 200 million USD over 4

years to rebuild.G2S developed the idea for, and produced a 20-minute documentary

that showed and explained the entire reconstruction process. G2S further helped to

promote the project by organizing photographic exhibitions in Chengdu and Beijing.

In addition, we created leaflets, posters and other print material in English, French

and Chinese.


• Scripting

• Location scouting

• Direction and filming

• Graphic design, authoring

and printing of DVD

• Production of photographic

exhibitions

• Graphic Design of leaflets

• Original music composition

Event productionPhotographyDocumentary Video Production Post-Production Music Composition

LAUNCH SHORT VIDEO LAUNCH LONG VIDEO


http://v.youku.com/v_show/id_XNDg2OTQ4NDk2.html

http://v.youku.com/v_show/id_XNDg2OTQ5NTUy.html

Summary The Work


Christmas Pop-up Store Wrap-up videoL’OCCITANE EN PROVENCE

Video Production Post-Production

To celebrate the 2012 Christmas season and L’Occitane en Provence’s 7th year

in China, L’Occitane opened a pop-up store in a mall in Xi’an. They called upon

G2S to help document the event. Over the course of 10 hours, G2S used time-

lapse photography and video to capture the entire installation process. With a

careful attention to brand awareness and nuanced cinematography, G2S then

filmed the store as it opened to customers. In post-production, we integrated

innovative 3D titling into the footage itself to lend added visual interest. The

video was released online and in stores throughout China and internationally,

and was seen by thousands.

• Time-lapse

Photography


• Sound Design

• 3D Titling Animation

• Editing

• Motion Graphics

Scripting Animation Music Composition

LAUNCH VIDEO


http://v.youku.com/v_show/id_XNTQ1MjI4Mjc2.html

Summary The Work


Creative & Art DirectionPhotography Print

Over the years, G2S has produced numerous print media initiatives for a variety of

partners, including Marie Claire Magazine and Modern Media. For these prestigious

domestic and international media brands we have undertaken fashion shoots, cover

and feature articles and rolled out a wide range of print media services. Our gifted

in-house graphic design team excels at not only developing campaign visuals from

scratch, but also evolving or adapting existing design concepts to enhance a print

initiative. We have performed as Modern Media’s preferred production partner for

their arts festival Get It Louder, while our subjects for Marie Claire Magazine have

included such celebrities as Li Yu Chun and Jason Chan (film star, singer and son of

megastar Jackie Chan).

• Photography

Production

• Lighting, Production

And Shooting

• Casting, Makeup And

Wardrobe

• Branding And Visual

Identity

• Retouching And Colour

Correction

Celebrity Cover Photo - Art Direction & Photo ShootVARIOUS PRINT MEDIA

Post-Production


Summary The Work


Animation Photography

Mediacom is one of the foremost media agencies in the industry. As part of its

work representing Volkswagen’s Touareg, Mediacom needed an engaging way to

demonstrate its thorough knowledge of the SUV market and of their target audience.

Tasked with bringing to life a market research full of statistics, G2S worked closely

with Mediacom to develop a script and design. Within only one week, we created

a 6-minute mixed media animation, combining voice over, live photography and

iconographic design. Mediacom used the video as the opening salvo of its presentation

to Volkswagen and expressed great satisfaction with the results.

• Script Writing

• Motion Graphics

• Titling

• Sound Design

• Subtitling

• Photography

• Art Design

• Video Editing

• Voice-Over Talent And

RecordingLAUNCH VIDEO

VW market research video, “The Touareg Journey”VOLKSWAGEN - MEDIACOM

Video Production Post-ProductionCreative & Art Direction


http://v.youku.com/v_show/id_XNjQzNTAxNjYw.html

Summary The Work


• Art Direction


• Graphic Design

• Web Design

CATERPILLAR

Chinese Website

The American company Caterpillar is the world’s leading manufacturer of

mining and construction equipment, natural and diesel gas engines, diesel-

electric locomotives and industrial gas turbines. G2S developed the new CSS

templates for the Chinese Caterpillar website in accordance with the Caterpillar

USA website. We optimized the layout and unified the design according to the

global visual guidelines for Caterpillar.

Web DevelopmentWeb Design BrandingArt Direction


Summary The Work


Volkswagen Import Cars of China launched a graphic novel named “Kingdom of

Night” to promote the Scirocco model to the Chinese market. They asked G2S to

create a teaser from the print campaign to generate enthusiasm, so we extracted

images from the graphic novel to create an entertaining and dynamic teaser. The

campaign went on to achieve around 6 million interactions on various social media

platforms and interactive cross-media experiences. We then went on to produce

a 4-minute video with original composed music detailing the success of two of

Scirocco’s previous campaigns.

• Art Direction

• Video Editing

• Graphic Design

• Motion Graphics

• Sound Design

• Original Music

Composition

• Voice-Over Artist and

Recording

Scirocco Kingdom of Night CampaignVOLKSWAGEN (VGIC)

Animation Post-ProductionArt Direction Video Production Sound Design

LAUNCH VIDEO


http://v.youku.com/v_show/id_XNDkxMzY1NTIw.html

Summary The Work


• Art Direction

• Animation

• Editing

• Voice-Over

• Titling

• Sound Design

• Graphic Design

AnimationArt Direction

Advertising Awards Entry, Think Blue CampaignVOLKSWAGEN (VGIC) - DDB

Volkswagen launched its “Think Blue” campaign as part of its general strategy to

become the world’s leading ecological automaker. As part of this effort in China,

Volkswagen, in collaboration with the internationally renowned advertising agency

DDB, launched an online web series that challenged young people to generate new

and creative ways to save energy. After the series concluded, G2S created a video

to summarize the campaign and its effectiveness using icons and graphic design,

combined with animated titling and live footage from the series. With a focused

attention to details, integrated animation and sound design, we created two engaging

versions, one in Chinese and one in English.

Video Production Post-Production

LAUNCH VIDEO


http://v.youku.com/v_show/id_XNTc3OTcwNDYw.html

Summary The Work


DHL Speed ChallengeVideo Production Infographics Editing Animation Voiceover

GPJ and JUXT were given the challenge by DHL to derive ideas to help DHL engage their

customers and create buzz around the World Cup in 4 Days. They created an integrated

campaign with huge awareness garnered both on-line and via mobile platforms. DHL

Express Vans delivered football fields to 2 cities by staging 6 tournaments in 2 days

garnering participation from 24 teams, with thousands of supporters showing up to

DHL - GEORGE P. JOHNSON

cheer their teams on. This campaign was nominated for the Georgies Award 2015.

To showcase all the different aspects of the campaign, GPJ asked G2S to produce a

video that highlighted all the features. In one week G2S produced a 3 minute video

including animated infographics, voice-over and music.

• Art Direction

• Production

• Editing

• Graphic Design

• Motion Graphics

• Music Selection

• Sound Mixing

• Voice-Over

LAUNCH VIDEO

Art Direction


http://v.youku.com/v_show/id_XMTM4Nzc4NDE3Mg%3D%3D.html

Summary


Award Video CampaignTMALL.COM - DDB

The Work• Video Production

• Sound Design

• Animation

• Editing

• Motion Graphics

Video Production Post-Production Animation Art Direction

Tmall is the B2C retail platform of Taobao and the world biggest online shop.

They have launched a campaign built around “singles day” (11.11) to drive traffic

and boost sales in China. This special day was originally created in China to

encourage singles students to get together, celebrate their lives and overcome

loneliness.

During this day in 2012, Tmall achieved sales of $2.1 billion in sales in 24 hours,

setting another world record. They asked G2S to present the spectacular results

of their campaign in a wrap-up video that would summarize their outstanding

marketing actions to improve the shopping experience.

LAUNCH VIDEO


http://v.youku.com/v_show/id_XNTc3OTU3MDMy.html

Summary The Work


Shanghai Wo Ai NiCITIES OF LOVE

Post Production PhotographyVideo ProductionAnimation

The Shanghai Wo Ai Ni (I Love You) annual student film collective is a short film

competition involving multiple high schools across Shanghai. The founder of the

collective, renowned producer Emmanual Benbihy, as well as many other industry

professionals served as mentors for the high school students. These students fulfilled

all the various roles of production including director, DP, sound engineer, actors,

editors, etc. G2S founder Antoine Breton was one of the jury members who selected

the winners across several categories. Moreover, G2S was one of the partners of this

event and contributed by designing the poster of the event and the trophy awarded

to the winners. In addition we also shot interviews, behind the scenes and rehearsals

and made an explanatorial wrap-up movie covering all the highlights.

• Art Direction

• Production

• Video Shooting

• Photography

• Editing

• Animation

• Graphic Design

Art Direction


Summary The Work


B7 Print Ad CampaignVOLKSWAGEN (VGIC)

PrintProductionPost Production

To position their newly imported car, the B7 Variant, on the Chinese market,

Volkswagen Import Car of China was planning to launch a print campaign. Their

choice was to target middle-aged people, for whom they would emphasize the car’s

new, innovative approach to comfort. The campaign thus presents the B7 Variant

through three key attributes, in three print ads: its interior comfort, the “easy open”

trunk function and its incredible volume holding capacity. G2S was chosen by DDB

China to handle the different aspects of the production for the photo shoot; German

photographers Yona & Tom were flown in specially for the shoot.

• Location scouting

• Casting, makeup and

wardrobe

• Project management

• Shooting organization

• Photo shooting

• Post-production

Art Direction

LAUNCH VIDEO


http://v.youku.com/v_show/id_XMzI5NjE3MzU2.html

Summary


The Michelin Challenge BibendumMICHELIN - HAVAS WORLDWIDE


• Graphic Design

• Photography

• Retouching

Photography Retouching

The Michelin Challenge Bibendum is a major annual sustainable mobility

event sponsored by French tire company, Michelin. The 12th edition was held

in Chengdu, China in November, 2014 and was attended by global movers

and shakers. G2S helped shape and record the event through our design and

photography services. We covered everything from the car rally to the TEDCity

2.0 Salon to the Leaders’ Forum.

Art Direction Graphic Design


Summary The Work


Casting for a Kinder ShootingKINDER - RITA PRODUCTIONS

Rita Productions called upon G2S to do the local casting for two children and one

mother for the new Kinder Joy TVC. The lengthy casting process involved more

than one hundred candidates from Beijing and Shanghai. G2S then arranged the

visa applications for the actors and their chaperones, and accompanied them to

the Czech Republic where the TVC was filmed. G2S also acted as China 1st Assistant

Director on set, as well as translator when off set. The TVC placed the children in a

3D environment with interaction with the 3D Kinderino Egg.

Casting Project Management Logistic Management

• Casting

• Production

• Schedule Arrangement


• 1st Assistant Director

LAUNCH VIDEO


https://www.youtube.com/watch?v=LnhJrW507DU

Summary The Work


• Art Direction

• Production

• Editing

• Animation

• Graphic Design

• Sound Mixing

• Voice-Over

WOODS BAGOT

CBD Tower Z11

Woods Bagot is a global architectural and consulting practice. It specializes

in the design and planning of buildings across a wide variety of sectors and

disciplines including aviation and transport, education, science and health,

lifestyle, sport and the workplace. G2S assisted the company to pitch for the

construction of Z11, a mixed-use commercial tower that introduces a new icon

to Beijing’s Central Business District. Consisting of office, residential and retail

space, the building signifies a place where the transition between life and work

is seamless. G2S produced, edited and provided voice-over for the 8 minute

video the company used for their pitch.

Video Production Voice-overArt Direction


Summary The Work


Art Direction Interactive Design

Over the course of two years, G2S worked with Cardinal Health/Avène to redesign

and develop the graphic layout of their basic communication tools. We also created

visually appealing, dynamic and easy-to-use flash animation presentations for

multiple occasions including the « Avène Grand Conference Club » in 2013 and again

in 2014, professional workshops, and the launching of the brand’s new products.

Each time, we adapted our approach to the target audience, ranging from medical

professionals to a larger consumer audience. Intuitive and interactive, those tailor-

made presentations were restructured to integrate a Flash technology and animated

graphic elements. We designed the presentations to be as close as possible to Avène’s

attractive and modern brand image.

• Illustration

• Animation

• Flash Design

• Screen Design

CARDINAL HEALTH/AVÈNE

Product Presentation

Interactive Avène Presentations for Professional and Consumer Audiences


Summary


Langham Hotel Animation and PhotographyLANGHAM HOTEL

The Work

Video Production PhotographyCreative Concept 3D animation

When Langham Hotel opened their location at the newly constructed Terminal

Three of the Beijing International Airport, they enlisted G2S in several areas.

We photographed all the various parts of the hotel for their online and offline

marketing kit. We also designed a “Pink Lady” character, a virtual representation

of their actual lobby hostesses. We recreated a guest room in a 3D virtual space

and the Pink Lady explained the different in-room amenities and services

available to the guests. This animation was the first thing that guests would

see when turning on their TV.

• Script

• Casting

• Storyboard

• Filming

• Production

• Post-production

• 3D Animation

• Sound Design

• Voice-Over

• Dubbing

• Photography


Summary The Work


In order to show consumers that Marie Claire is a magazine written by real women

for real women, they launched a four-month campaign across print, TV and web.

They needed an engaging video that captured their philosophy, and we conceived

an animation showing a fresh and natural woman breaking free from the bonds of

a superficial and unnatural beauty. We developed the idea, ran the photo-shoot, and

handled the post-production, including CGI and animation. The final video became

part of Marie Claire’s comprehensive campaign and our work has been seen in print,

on television and online.

• Pre-visualization


• Casting Of a Chinese

Top-model

• Staging

• Directing And Filming

• Photography

• Motion Graphics And

VF

• Print Design Of

Magazine Cover

Post-ProductionAnimation Video Production Print

New Branding LaunchMARIE CLAIRE

Creative Direction BrandingPhotography

LAUNCH VIDEO

Art Direction


http://v.youku.com/v_show/id_XNTU0NDg1OTQ0.html




Summary The Work


Post-Production Music CompositionAnimationVideo Production

As the world’s largest architectural design and construction firm, ARUP wanted to

trace its contribution to the development of one of the world’s greatest cities, Beijing.

What began as a “corporate video” evolved greatly in scope and status to become an

hour-long documentary following the dramatic changes to the Beijing skyline in the

run up to the Olympic Games. Understanding the need to narrate the story from a

human angle, we juxtaposed staff interviews with the story of a beekeeper living in

a Beijing hutong and a Beijing taxi driver. The film was seen by ARUP staff all over

the world, and was shown at the London Architecture Festival 2008 and the Power

House Museum in Sydney.

• Story-boarding

• Subject Research

• Production & Editing


• Motion Graphics

• Original Music

Composition

• Sound Design

• Graphic Design

• Subject Research

Honey & Bubbles DocumentaryARUP

Creative & Art Direction

LAUNCH VIDEO


http://v.youku.com/v_show/id_XMjYwODcwNDIw.html/

Summary The Work


• Web Design


• Graphic Design

• Branding

• Photography

• Content Development

Website and Event OrganizationPECHA KUCHA


Launched in 2003, Pecha Kucha is a global set of conferences in which speakers

present on a topic using a simple format; 20 slides, 20 seconds per slide. G2S

partnered with Beijing’s Pecha Kucha organizers to hold an event at Sanlitun

Soho. For this project G2S designed also the website, providing and designing

graphics, photos, and written content. Moreover did G2S also design promotional

and branding materials such as full-sized flyers and business cards.


Summary The Work


Video Production

Partnership and Event production photo & video of TedX talksTEDX

Post-Production Event Production

For three years in a row now, TedX has called upon G2S to handle the video and photo

coverage of their popular talks in Beijing. A believer in the importance of sharing

ideas and supporting the local community, G2S has been proud to support these

local, self-organized events that bring together important movers and shakers in

the Beijing scene. G2S films the talks and edits a video for each to be released online,

with both Chinese and English for international audiences. G2S has been several

times TEDxBeijing’s partner.

• Filming

• Video Editing


• Subtitling


Summary The Work


VW Magotan Digital CampaignFAW VOLKSWAGEN - MEDIACOM

Concept Development Art Direction Graphic Design

As part of the Magotan communication campaign, Volkswagen offered to 100

entrepreneurs the opportunity to present their concept in front of a panel

of experts so that they could gain exposure and funding. G2S worked on the

project closely with Mediacom, which is one of the foremost media agencies

in the industry. As part of the Magotan communication campaign, Volkswagen

offered to 100 entrepreneurs the opportunity to present their concept in front

of a panel of experts so that they could gain exposure and funding. G2S worked

on the project closely with Mediacom, which is one of the foremost media

agencies in the industry.

• Art design

• Web design & Development



1-2/F, West Wing, Building C, 51 Ganmian Hutong,

Dongcheng District, Beijing, China 100010

地址 : 中国北京市东城区干面胡同51号C栋西侧1-2层邮编 : 100010

Suite D, 14F, 107 Yandang Road, Yandang Building,

Luwan District, Shanghai, China 200020

地址：上海市卢湾区雁荡路107号雁荡大厦14楼D座

邮编：200020

[email protected]

+86 10 8580 6766 / 5657


mailto:info%40g2studio.com?subject=