1. SECURING THE FUTURE OFAFFILIATE MARKETINGHELEN SOUTHGATEUK MD AFFILINET

2. LETS TALK ABOUT The state of the market today PublishersSsh dont tell anyone but its not just cashback and vouchercodes My three most hated wordsOmni, Incremental and the A word What does the future hold 3. #challengethechannel@HelenMarie21@affilinetuk 4. THE STATE OF THE UKAFFILIATE MARKETJUST12,000ACTIVEPUBLISHERS 5. THE STATE OF THE UKAFFILIATE MARKET51%12%29% 6. PUBLISHERS WANT TOJOIN A NETWORK36,000ON AVERAGEPUBLISHER APPLICATIONSTO AFFILINET EACH YEAR2009 2010 2011 2012 2013 7. APPLICATIONS FROMCONTENT SITESDOUBLEDAPPLICATIONS FROMCONTENT SITESDOUBLED 8. PUBLISHERSURVEY 9. 18%150 RESPONDENTSBLOGS &SOCIALSITESCONTENTSITES15%PRICECOMPARISONSITES34% 10. EARN LESS THAN6,000 A YEAR 40%MORE THAN44%FIVE YEARSALMOSTLESS THANONE YEAR 20% 11. THE UNLOVED 12. WAS THERE A GOLDEN AGEOF AFFILIATE MARKETING?29%EARNING MOREAFFILIATES AREEARNINGTHE SAME 15%EARNINGLESS 37% 13. WHATAFFILIATESTHINK A BATTLEFIELDOFTHEM VS. US92% OF TRANSACTIONSTHAT WE WEREINVOLVED IN WENT TOANOTHER CHANNELMUCH MORECOMPETITIONFROM VOUCHERCODE AND CASHBACK SITESI THINK CASHBACKAND VOUCHERSITES HAVE TAKENTHE LAST CLICKAFFILIATE MARKETINGHAS STILL NOT GRASPEDITS POTENTIAL, SOON YOUWILL SEE IT GROW MOREQUITTING EMPLOYMENTTO PURSUEAFFILIATE MARKETING 14. TWO KEY AREASTO ADDRESSLAST CLICKDEBATESUPPORTINGMID- LONGTAIL 15. LAST CLICKDEBATE 16. WHAT WOULDHELP AFFILIATES?706050403020100Better supportfrom networksBetter data andreportingMove awayfrom the lastclick modelMorenetworkingeventsRemove allvoucher andcashback sitesBetter onlinesupportHow to guidesand educationalmaterialsWork differentpayment modelSmarter adformatsMove awayfrom the click modelRemove allvoucher &cashback sitesWork to adifferentpayment model 17. SO, WHATSREALLYHAPPENING?SO WE ARELOOKING AT21%OFALL ORDERSTHAT INVOLVEMORE THAN ONEAFFILIATEIN42% OFCASES WHERESALES ARE STOLENFROM ANOTHERAFFILIATE CHANNEL,IT IS WITHIN THESAME AFFILIATECATEGORYTHAT LEAVES11%OF TOTALORDERS WHEREONE AFFILIATECATEGORY ISOVERWRITINGANOTHER79%OF ALLORDERS WONINVOLVED JUSTONE AFFILIATE 18. WINNERS AND LOSERSPRICECOMPARISON-14%CASHBACK+10%VOUCHER-4%CONTENT-3%79%52%72% 73%16%22%7%12%-6%-26% -21%-15%Orders Won - 1 Affiliate Only overwrote overwritten 19. THERE IS MORE TOKEEP US AWAKE AT NIGHT 20. OUTSIDE OF OURKNOWLEDGE & CONTROLRETARGETING BRAND PAIDSEARCH & SEO 21. THE WORD BEGINNING WITHA IS NOT THE ANSWER 22. IM NOT CONVINCEDSPLITTING COMMISSIONIS THE ANSWER...EFFORT VS REWARDHOW DOYOU FAIRLYATTRIBUTEVMAULLTUI-OEMN?I-WHATEVER-CHANNELCASHBACK& LOYALTY? 23. SO WHATSTHE ANSWER?UNDERSTAND BETTER EXPLOREWHAT ISINCREMENTALOTHERPAYMENTMODELSANALYSETHE DATA 24. SUPPORTING THEMID AND LONGTAIL 25. 59%OF RESPONDENTS PREFER TOWORK WITH A NETWORKSAFETYLEVERAGE WITHADVERTISERSPAYMENTS & INVOICINGLACK OFTRUSTHIGHER EARNINGSDIRECTEFFICIENCYCONFLICTOF INTERESTGOOD / BAD ACCOUNTMANAGERS TRACKINGIGNORED 26. WHAT DO WE NEED TO DO TOBETTER TO SUPPORT AFFILIATES?MAKE IT EASIERTO WORK WITH USBETTER TOOLSAND INNOVATIONBETTERCOMMUNICATIONSAND MARKETINGAUTOMATION OFONE TO MANY 27. CUSTOMER CENTRIC DATA-LED TARGETINGTHROUGH THE AFFILIATE CHANNEL 28. WHAT DO WE NEED TO DO TOBETTER TO SUPPORT AFFILIATES?MAKE IT EASIERTO WORK WITH USBETTER TOOLSAND INNOVATIONBETTERCOMMUNICATIONSAND MARKETINGAUTOMATION OFONE TO MANY 29. PUBLISHER SIGN-UPPROCESS IMPROVEMENTS0.4 DAYSAVERAGEAPPLICATIONAPPROVALPre-Oct Oct Forecast# Publishers(blocked/deleted)# Publishers (checked)# Publisher (not checked)2.5 DAYSAVERAGEAPPLICATIONAPPROVALPRE-OCTOBER OCT- FORECAST 30. WHAT DO WE NEED TO DO TOBETTER TO SUPPORT AFFILIATES?MAKE IT EASIERTO WORK WITH USBETTER TOOLSAND INNOVATIONBETTERCOMMUNICATIONSAND MARKETINGAUTOMATION OFONE TO MANY 31. THE IAB AFFILIATEMARKETING COUNCIL33%NEVERHEARDOF IT29%I THINK IT HAS DONE EXCELLENTWORK AND IT SUPPORTS ME ASA PUBLISHERIT HAS DONE LOTS OF GOODWORK BUT IT COULDSUPPORT ME MORE AS APUBLISHERI KNOW OF IT BUTITS ABOUT ASUSEFUL AS ACHOCOLATETEAPOT33%5% 32. ARE YOUATTENDINGPMI?49%NOT RELEVANT TOSMALL PUBLISHERSNOTSURE3% YESCORPORATE48%NO60%ITS TOOEXPENSIVELONDON/TRAVELTOOHOPING TOWIN A TICKET!IT'S A POINTLESS UNINTERESTING BACKSLAPPING FEST THAT WON'T HELP ASINGLE SME PUBLISHER 33. PUBLISHERSWANT A VOICE 34. WHAT DOES THEFUTURE HOLD..? 35. 2015. THE AFFILIATEMARKETING AWAKENINGAUTOMATEONE TO MANYPUBLISHER TOOLSAND INNOVATIONTARGETING ANDPERSONALISATIONDATA ANDANALYTICSCONTENT/ NATIVEDEVELOPMENTMARGINALGAINS 36. THE UNLOVED 37. THE END. 38. #challengethechannel@HelenMarie21@affilinetuk