Fundraising, Donor Relations and ConnectionsFour Fundraising Steps

6.9.10

Statistics• Total giving to charitable organizations was

$307.65 billion in 2008.

• As in previous years, the majority of that giving came from individuals -$229.3 billion (75%).

• Giving by bequest was $22.6 billion, foundations gave $41.2 billion, & corporations donated $14.5 billion.

• Religious organizations received the most support-$106.9 billion. The next largest sector was education with $40.9 billion.

All data property of Giving USA 2008, the Annual Report on Philanthropy, published by the AAFRC Trust for Philanthropy. 

Individual Statistics• 89% of households give

• Average annual contribution $1,620

• Electronic gifts up 50%. Highest giving months June and December with December quadrupling compared to prior months.

• 86% of individuals said they are most motivated to give by the notion of "meeting critical needs"

• 83% of individuals said "giving back to society" is motivational

• 80% of individuals said they are most likely to make contributions to educational organizations, with religious (72%) and health organizations (70%) following in popularity.

Donor Relations + Connection = Fundraising

• Rethink Fundraising

• Not about the event

• More about relationships

• More about the connection to the cause

Ripples in the Water

CauseBoard

EmployeesMembers

Community

Step 1: Cultivation

• Be Strategic

• Research

• Reach Out

• Build Relationship

Step 2: Connection

• Emotional Connection

• Engagement

• Face to Cause

• Key Messaging

Step 3: Stewardship

• Prompt Thank You

• Let Donor Know Where Their Money Went And How They Helped

• Monthly Touches

• Stewardship calendar

Step 4: Retention

• Create Awareness

• Personally Connect to Cause

• Grow Loyalty

Creating A Virtuous Cycle

Event Fundraising Rules

• Want greatest return on investment

• Not too time intensive

• Donors are savvy and want more money to go to cause

• Keep expenses down

Fundraising Ideas• Cultivation Event

• Board and employees

• Include members

• Scrip Program: www.scrip.com

• Paper Graduation Cap Sale

• Web/Social Media

• Good Search/Good Shop

• Chipin

• Facebook

• Include Community

• Cause Marketing

• Partner with Schools

• Rethink Fundraising

• Build Relationships

• Create Connections

• Engage Community

Successful Fundraising