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#1
Human’s have not evolved to know what breakthrough innovation is, even when it is staring them right
in the face
“We tend to over estimate the impact of major technological
breakthroughs in the short run and underestimate the impact in the long
run”Roy Amara
President Institute For The FutureStanford Research Institute
#3 - Amara’s Law
Pixar Maxims
• Why are only 4 of their 16 movies sequels– “To avoid becoming creatively bankrupt, we have to do things that
are high risk”
• Why are 100% of their movies are over budget– “The biggest reason it costs more than you think is that along the
way, you realize something you didn’t know when you started.”
• Why spend $’s making the shorts– “Well, we are sending signals. It is a signal to our employees that
we’re doing something for which we don’t get any money. “
#8
Engagement = $$$
You’re either growing engagement (and therefor users and revenue)
or you’re DYING