Embed Size (px)
Citation preview
From Preacher to Teacher
@balcomagency@chiphanna
@alijlamb@lesleylapalma
101
Work from a syllabus.
Show examples of great work.
A+
A+
F!
Give extra credit to Social Media Superstars.
Utilize stand-out students.
Show, don’t tell.
#SMteacher
You have to preach and teach social
media. #SMteacher
Be specific.
Host training, if needed.
202
Social Media: Everyone Can Play.
Product Development
Customer Service
Public Relations
Event Planning
Internal Promotions & Communication
Over 40,000 votes
What about...?
Don’t be a puppy.
301
The C-Suite
If you can track it, track it.
No Google Analytics?
1. Install Google Analytics.
2. Set up goals.
3. Optimize.
MAKE BIG POINT• Sell more to your members.
“Big Data”
MAKE BIG POINT• Sell more to your members.
Be creative.
25.00
41.25
57.50
73.75
90.00
0
3,500,000
7,000,000
10,500,000
14,000,000
Search Volume Cumulative Impressions on TV
20000
3765000
7510000
11255000
15000000
2012-07-08 - 2012-07-14 2012-07-22 - 2012-07-28 2012-08-05 - 2012-08-11 2012-08-19 - 2012-08-25 2012-09-02 - 2012-09-08 2012-09-16 - 2012-09-22 2012-09-30 - 2012-10-06 2012-10-14 - 2012-10-20 2012-10-28 - 2012-11-03 2012-11-11 - 2012-11-173000
6500
10000
13500
17000
Cumative Impressions Mobile Website Traffic
MAKE BIG POINT• Sell more to your members.
What else?
MAKE BIG POINT• Sell more to your members.
HR
Preacher + Teacher
???
Date
Subtitle textTitle
BalcomAgency.com817-877-9933
