Financial PR TrendsWhat To Expect For 2013

Cultural ChangeIndustry wide full scale top to bottom cultural

changeOrganisations must begin to live up to their

claims and actually do what they say. Elitist culture of extravagant events and

company retreats must be removed Must return to a customer focussed model

where quality and service is the centrepiece

Rise in RegulationsIncrease in regulations and lawsRegulations put in place following the initial

global financial crisis have not reached the desired effect

Further regulations should temper the risk of a future crash

Organisations must understand and navigate the legal minefield

Global Financial marketAs their business has developed globally so

must their communicationsTransnational dealings have held firm during

financial declineMassive growth in Asian financial firms,

particularly from China and IndiaFinancial PR agencies can aid in the

transactions of international financial companies, keen to expand across borders

The Need to DiversifyNeed to diversify and branch out across a far

wider range of platforms and audiencesToo fast paced and dynamic to afford to be

unilateralOffer clients a far wider range of skills, be

more applicable and experienced in a range of different areas

Embrace New TechnologiesFinally embrace social media and all the new

technology that goes along with itBegin to engage with the online media world

and see the benefits of such interactionMust keep abreast of the major technological

developments

The Human Face of CorporationsMore media friendly and open to the publicPromoting a more customer friendly and

engaging image for your companySeen as more genuine and trustworthyOpening their doors and engaging far more

with their audience on a person to person basis

Rise of the Mobile2013 will most definitely be the year of the

mobile deviceOpportunities for conducting business on

mobile devices are seemingly endlessThe ability to reach consumers directly 24/7There is a place for mobile across nearly all

aspects of the financial world2013 is the time when companies need to

embrace it