The Modern PR

Trends Every

Communicator

Should Know

- Harold Burson,

founding chairman of

Burson-Marsteller

“I think far too much attention today is being given

to communications, and not enough to company

behavior."

Public

relations

Marketing

Social

media

- Ray Kotcher,

Chairman of

Ketchum PR

“The actions of the company are as important, if

not more, than the words.”

Public

relations

Marketing

Social

media

- Brian Cohen,

Chairman of

NYC Angels

“Tech was the boom part of our universe, and we

wondered where tech was going to find itself in the

world of public relations. I’m looking forward to the

industry taking advantage of technology and

creating its own powerful platform.”

Home

About

Product

Contact

Public

relations

Marketing

Social

media

- Marisa Carstens, VP of

Text100 Global

Communications

“PR is no longer just picking up the phone and

talking about the brand you’re representing. It’s

really an integrated approach.”

Public

relations

Marketing

Social

media

- Peter Himler,CEO of

Flatiron

Communications

“You can no longer rely on the benevolence of a

journalist to drive your communications campaign.

You need to build your digital foot print using other

ways – content marketing, bylines, hybrids and

earned media.”

Public

relations

Marketing

Social

media

- John Lee, SVP of

TallGrass Public

Relations

“We’re beginning to see the great power of public

relations as a media producer and a media

publisher.”

Public

relations

Marketing

- Andy

Polansky, CEO

of Weber

Shandwick

“We will continue to see a lot of convergence from a

marketing perspective, especially with the use of

social media and how people consume and share

information.”

Public

relations

Marketing

Social

media

- Stacey Cohen, CEO of

Co-Communications

“PR is so much more strategic than ever. You really

need to understand everything from a marketing

perspective ranging from measurement, target

audiences, objectives to being creative.”

Public

relations

Marketing

Social

media

- Trace Cohen,

President of

Launch.it

“Every industry and every client has different

types of measurement. Sometimes it’s a numbers

game but there are other things that you could

measure.”

Public

relations

Marketing

Social

media

- Ken Wincko, SVP

of Marketing, PR

Newswire

“How do we show the power of earned media in

driving actual purchasing behavior? We must focus

on getting further into the buying cycle beyond just

awareness and influence metrics.”

Public

relations

Marketing

Social

media

- Jason Winocour,

Partner at Hunter

Public Relations

“PR is now on equal footing with other marketing

disciplines during the integrated planning process,

and the skill set public relations brings to the table is

well-suited to the changing media landscape.”

Trace Cohen, President, Launch.it

Marisa Carstens, VP, Text100 Global Comunications

Stacey Cohen, CEO, Co-Communications

Brian Cohen, Chairman, NYC Angels

Ray Kotcher, Chairman, Ketchum PR

Andy Polanski, CEO, Weber Shandwick

Ken Wincko, SVP Marketing, PR Newswire

Peter Himler, CEO, Flatiron

Communications

Jason Winocour, Partner, Hunter Public Relations

John Lee, SVP, TallGrass Public Relations

Contributors

Harold Burson, founding chairmain, Burson-

Marstellar