PR COUTURE | DIGITAL FASHION PR | June 13, 2010

PR COUTURE | DIGITAL FASHION PR

Senior Strategist, Social Media at Red Door Interactive

PR/Marketing Instructor: FIDM, Art Institute

Blogger of the Year, InfluenceSD Awards

Often refers to monkeys and magic in professional settings

CROSBY NORICKS

“One of the most notable and consistent campaigns built around user-generated content and social engagement has been from the brand Charlotte Russe… managed by Red Door Interactive.”

5 Ways Social Media Changed Fashion in 2009

Crosby Noricks…gets social media and her efforts with PR Couture noticeably help nurture aspiring industry professionals and strengthen the skills of those that are already apart of it.

Says……

PR COUTURE | DIGITAL FASHION PR

PR COUTURE

Launched 2006

Covers fashion PR, marketing from an industry perspective

16, 700+ Twitter Followers

Sponsored by Microsoft to attend NYFW

Featured in PR Week, Mashable, Chicago Tribune

6 DIGITAL FASHION PR TRENDS

PR COUTURE | DIGITAL FASHION PR

DIGITAL FASHION PR TRENDS

Brand as Publisher

The New Professional

Experience Drives Relationships

Social Shopping

Local versus Global

The Fashion Film

PR COUTURE | DIGITAL FASHION PR

BRAND AS PUBLISHER

Retailers become publishers and publishers move into retail

PR COUTURE | DIGITAL FASHION PR

Imagine if Net-A-Porter was called Vogue, or ASOS changed its name to Look. How would that feel over time?

-econsultancy.com

PR COUTURE | DIGITAL FASHION PR

DIGITAL FASHION PR TRENDS

PR COUTURE | DIGITAL FASHION PR

THE NEW PROFESSIONAL

Images posted by members of online style networks are being sourced my major brands as

well as print media.

PR COUTURE | DIGITAL FASHION PR

PR COUTURE | DIGITAL FASHION PR

SOCIAL SHOPPING

New tools allow retailers to harness the real-time nature of Facebook and Twitter, integrating and harnessing

those conversations back on-domain.  

PR COUTURE | DIGITAL FASHION PR

Expect savvy brands to use demand signals from consumers to indicate which products should be ramped up on production, distribution, and marketing...

– Jeremiah Owyang

PR COUTURE | DIGITAL FASHION PR

EXPERIENCE DRIVES RELATIONSHIPS

With fashion blogging gone mainstream, both brands and bloggers are looking for opportunities to go above and

beyond the traditional email pitch, working with each other to produce and curate content 

PR COUTURE | DIGITAL FASHION PR

PR COUTURE | DIGITAL FASHION PR

LOCAL VS GLOBAL

Brands are negotiating the balance between global messaging with the value of localized, highly targeted content 

PR COUTURE | DIGITAL FASHION PR

The global marketing department is the strategic group. The local team is the tactical group. Both need to work hand in hand. - Clikz

PR COUTURE | DIGITAL FASHION PR

THE FASHION FILM

The fashion short film emerges as a powerful visual story-teller.

PR COUTURE | DIGITAL FASHION PR

PR COUTURE | DIGITAL FASHION PR

Questions?