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2012 | Marketing Survey Results
Jeff Linton Sr. Manager | Product Marketing
@ActOnSoftware
#AOWEB
Quick Question?
Marketing
Sophistication Scale
Low-Mid
1 2
Mid - High
3 4
High-Advanced
5 6
Data | CRM Basic Attributes CRM | Relational Data Multiple Data Sources
Targeting | Segmentation Single List
Few Segmented Lists |
Behavior Lead Scoring |
Persona
Dynamic Behavioral and
Fit Score Profiles |
Complex Queries |
Multiple Segments
Content Relevancy Personalization Dynamic Content Data Tables | Pulling from
Multiple Sources
Automation | Nurturing Manual – Hit the
“Send” Button Scheduled Sends
Automated Programs |
Lead Nurturing | Drip
Campaigns
Types of Actions Email only | Google
Analytics
Landing Pages | Forms
Website Tracking |
Social
Fully Integrated Platform
SMS | Voice | Data |
Social
What is Your Level of Marketing Sophistication
Score
_______
_______
_______
_______
_______
_______
Total Score 5 - 12 13 - 20 21 - 30
Current Campaigns
#AOWEB
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Pipeline Contributors
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
#AOWEB
Compare Campaigns to Pipeline
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Current Campaigns
Pipeline Contributors
#AOWEB
2012- Top Marketing Challenges
#AOWEB 0% 5% 10% 15% 20% 25% 30% 35% 40%
Other
Sales Complaining Lack of Leads
Implement Effective Social Media
Quantify your Results
Resources to Launch | ManagePrograms
Lack of Budget for More Programs
10%
15%
21%
26%
37%
37%
2012- Challenges with Marketing Tools
Technology…Simplify My Life… Really ??
#AOWEB
0% 10% 20% 30% 40% 50%
Deliverability
Support
Software Expense
Tools
Tracking
Cost
Labor
Resources
Monthly Marketing Spend
Current Marketing Technologies
Marketing Technologies and Cost
#AOWEB
16.7%
18.0%
14.4% 11.5%
36.5%
$100-500
$501-2,500
$2,501-9999
$10,000+
Don’t Know 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Thank You For Taking the Time
#AOWEB
February 2012
Act-On Marketing Challenge iPad
Survey Winner
Marta Oddone
Chateaux Software
#AOWEB
2012- Where did you fit in?
What will you do today:
Knock Out some of those Challenges
Benefit from Great
Marketing Tools
Go to the Next Step
Learn More…
#AOWEB
Act-On Integrated Marketing Platform
Demystifying Marketing Automation by Design
World-Class E-mail
Marketing Core &
Deliverability
• Third-Generation Email Marketing Platform
• No extra charge for deliverability
Complete Set of Tools on One Platform
• Drip/Nurturing, Web Analytics, Landing Pages, Forms, Scoring, CRM Integration, Social Media, Reporting and More
• Focus Usability, Simplicity & Manageability
Approach & Terms that Work
• Start Simple, Automate at Own Pace
• Affordable Pricing; Month-to-Month Contracts
• Live Customer Support – At No Additional Costs
Within 24 hours: You will receive an email with the webinar
recording and the slides
Next Steps Join our Weekly Demo (Tues. 10am PT)
Schedule a 1:1 Live Demo sales hotline at: 1 (877) 530-1555
email us: [email protected]
#AOWEB