EXL

July 2014

TALENT SOLUTIONS

• Layout and Content Sections of your Career Page

• Recruitment Ad Campaign driving to your LinkedIn Career Page

Agenda

TALENT SOLUTIONS

The hub of your Employer Brand on LinkedInGoals from your LinkedIn Career Page

Excite candidates about what’s happening at your company

Increase awareness of hiring at your company

Evangelize your company culture

Increase likelihood of candidate action

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TALENT SOLUTIONS©2012 LinkedIn Corporation. All Rights Reserved. 4

Automated and dynamic contentLinkedIn does the work for you

TALENT SOLUTIONS

Building your talent brand Self-service content

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TALENT SOLUTIONS

Recruitment Ad Campaign – 200,000 impressionsHelp you be top-of-mind among your target audience, increasing the likelihood of response and job consideration

The target population will view your ad as they move across LinkedIn

An impression is served each time your ad is loaded/viewed

Ads have the run of site, and may appear on: the home page, employee profiles, company pages, etc.

Launch in two weeks based on posted jobs

FEATURES & BENEFITS

Erica RobertsonYour ideal passive candidate

ACME Company

On the LinkedIn Homepage

When they network with members

When they visit Company Pages

When they interact in Groups

LinkedIn Recruitment Advertising

Serve highly targeted ads to members throughout their LinkedIn journey

LINKEDIN INSIGHTS

• Reporting is available for you on your LinkedIn company page and will also be shared with you by your Media Account Manager.

• Traffic Drivers are intended to increase traffic to your Careers Page and grow Followers.

What Happens After?Reporting