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Dimensions of Product Management
Tushar Joshi - [email protected] Amit Shrivastav - [email protected]|seeingfuture.wordpress.com Schneider Electric
Envisioning product roadmap from the customer’s view !August 2013!
2
Agenda!
The Context
Roadmap VS Road Map
Underlying Issues • Lack of visibility • Lack of communication • Expectation Setting • ‘Custom’arize your Product
Closing Thoughts
Q & A
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Enterprise Resource Planning
Customer Relation Management
Supply C
hain
Partner Relations
Soc
ial M
edia
Human Resource Management
Intra
net
Data A
nalytics
The Context!
4
Roadmap VS!Road Map!
Vendor Customer
Planning and portraying the use of scientific and technological resources, elements and their structural relationships over a period of time.
Identifies, evaluates and selects strategic alternatives that can be used to achieve desired business objectives, and the resultant summarizes and communicate the results of key business decisions
Evolving the features, performance and salability of the product for the entire customer base
Customizing the product to suit the organization and be a perfect fit solution for the business needs
It is the statement of direction; not a commitment
It is the basis to plan business activities for the future
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Lack of Visibility!
Customer does not have visibility on what’s coming up !
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Lack of Communication!
Product Design Product Engineering Product Implementation
Being ‘Slow’ at communicating roadmap has an adverse effect over the strategic planning and customer’s own forecast
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Expectation Setting!
Make sure your customer knows how much is too much !
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‘Custom’arize your Product!
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Closing Thoughts!
Vocal Customers?
Only incremental input…
Customers who never came back after PoC!!
Value Preposition out of feedback?
10
Thank you ! !
Questions? !
