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Modern marketing for financial advisers is about creating a process of engagement for prospects, where you match your marketing to their buying cycle in order to get them to the beginning of the sales process.
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ATTENTION
INTEREST(Intrigue...)
DESIRE...
ACTION
Publicity, Advertising, or Presence
Google you
View LinkedIN & website
ViewsVideo
Listen to Podcast or webinar
Download Whitepaper
Newsletter or ezinesubscription
Follows on Social Media
Follow Blog
1 on 1 interaction SALES PROCESS
Engagement Marketing for Professionals
