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Group Presentation
GROUP MEMBERSSUNIL SUDHAKARJERRY MOHANROMY CHERIAN
Example cited: Reliance India Mobile.
Two technologies: 3G and Wireless Technology.
ABOUT RELIANCE One of India’s leading telecom industries.Founder: Dhirubhai Ambani.It was a dream for him to provide a common man
affordable means of information and communication.
Today, Reliance Communications is revolutionizing the way India communicates and networks, truly bringing about a new way of life.
3G/THIRD GENERATION TECHNOLOGYOVERVIEWDEFINITION KEY CHARACTERISTICSIMPACT ON MOBILE INDUSTRYEXAMPLEFUTURE PROSPECTS
OVERVIEWGreat enhancement in mobile technology.Increased options for the organisations and
consumers to Access and download a wide range of information
and services, Access to additional features on their handsets.
Enhanced the capacity to reach people on the move.Maintain contact with other people and an array of
services.
DEFINTION3G stands for the third generation of wireless
communication technology. It refers to pending improvements in wireless data
and voice communications through any of a variety of proposed standards.
The immediate goal of the technology is to raise transmission speeds from 9.5K to 2M bit/sec.
KEY CHARACTERISTICS Provides voice and high-speed data connectivity.Convergence of mobile communication devices with
consumer electronics devices. Powerful and efficient tools for mobile
communication, information, education, healthcare and safety.
Multimedia features like videos, photos, music and games.
KEY CHARACTERISTICS3G enables users to load music tracks to the
memory of the handset form a computer or other source like internet.
3G mobiles are equipped with web technology.The average downloading speed ranging
between 550 kilobits per second and two megabits per second.
IMPACT ON MOBILE INDUSTRYComparative advantage: - provides more value
added features, which results in comparative advantage over their competitors.
Expand business: - helps to expand business and penetrate to new markets, which results the organisation to gain more customers and increase profit.
IMPACT ON MOBILE INDUSTRYFor the EmployeeNo commuting timeLower stress levelGreater balance between work and family lifeFlexible schedulingFewer interruption lead to more productive work,
time and potentially fewer work hour
IMPACT ON MOBILE INDUSTRYFor the EmployerProductivity increase with fewer office
interruptionEmployees can work at their peak time because
of flexible schedulingLower overhead due to less office space,
furnishing and operating costMore appealing work environment and flexibility
EXAMPLEReliance will be the first to introduce 3G
CDMA technology in India.Positive advantages to the company.BENEFITS obtained are:Comparative advantageExpand businessBenefit for the employee and employerValue added service
FUTURE PROSPECTSExpected to grow and use widely.Transform mobile phones.Different functions and usage on
mobile phones.Emergence of 4GGreater speed and faster.Network security and communication
quality.
WIRELESS TECHNOLOGYOVERVIEWDEFINITIONKEY CHARACTERISTICSIMPACT ON MOBILE INDUSTRYEXAMPLEFUTURE PROSPECTS
DEFINITION &OVERVIEWConsidered as one of the emerging technologies.
Wireless technology refers to a kind of technology
where the transfer of information happens through
routers or any other forms without the use of cables.
Work and play culture
KEY CHARACTERISTICSMobility FactorWork force has become increasingly mobile. Wireless LANs are flexible enough to be used in a
variety of work environments. Sales Managers can plan business strategies based
on real-time results. Office space can be easily and affordably converted
into temporary work areas of training rooms.
KEY CHARACTERISTICSImparting basic help for the employees to keep in
touch with both the organization and the customers.
Facilitate efficient reach towards the global
customers and to improve the performance of the
internal operations of the firm.
IMPACT ON MOBILE INDUSTRYMobility is no longer a barrier to ACHEIVE efficiency
and productivity. Being a Mobile Industry, it has to deal with
communication issues within the company and outside partners. The cost associated with communication can be reduced to a great extent.
The cost of ownership can be controlled when the organization uses wireless technology.
IMPACT ON MOBILE INDUSTRYIncreased ROI as business processes improve.Better customer satisfaction.Competitive advantage.No geographic restrictions.Better or an increased sale in their mobile
phones through better and informed customer meetings.
EXAMPLECompany could see a noteworthy increase in the
rate of productivity among the employees.Competitive edge over other competitors.Field managers and sales people could access
the internet and other real time conversations.Employees at Reliance can share information, e-
mail and applications
EXAMPLESecurityFaced an important trouble during the initial
stage of the impartation of Wireless technology.Address on two security related issues namely
access and encryption.Develop certain encryption and authentication
techniques.
EXAMPLETechnical BarriersSpend huge amount of money for the wireless
components.Integrate with other systems that form the
basis for networking.Organizational challenges in the form of lack
of planning and standards.
FUTURE PROSPECTSNew evolution of wireless connectivity.Access data and applications anywhere and at
anytime. Employees may connect wirelessly to any
components regardless of the distance, operating system, application or drivers.
Wireless technology will continue to rule in the future in Mobile industry.
CONCLUSIONThese two technologies have helped
Reliance Mobile to a great extent.Both two technologies have wider scope in
the future.