Emerging Trends In Mobile

Krista Neher - CEOkrista@BootCampDigital@kristaneher

Copyright BootCampDigital 2009All Rights Reserved

Emerging Trends in MobileKrista Neher

CEO – Boot Camp Digital513-702-7929

[email protected]



About Me 5+ years at P&G VP Marketing at Photrade BootCampDigital & BootCampMobile

International speaker on digital Correspondent for Mobile Marketer Blogger for CES, Ad:tech, Search Engine

Strategies





Mobile is Changing Everything.



SMS text messaging is used by twice the # of

people who use the internet.



Click-through rates are higher on mobile

than online.

Is this sustainable?





In two years, 40% of Internet Access will happen from a mobile device.



People consume mobile differently.



Stop in for short snacking of the medium.



Screens are smaller.



Phones are getting smarter.



Smartphone sales grew 69% in 2008



47% of consumers want an iphone.

30% say too expensive

34% don’t want ATT



Location is key.



Advertisers know where you are.



Mobile is changing search.



There is an app for that.



Forrester analyst Sucharita Mulpuru

“Marketers should like social media, but love mobile."



Social Mobile



Bring web-based social onto the phone.



Create a mobile only social network.



Create your own social network.



A Mobile Panel Wouldn’t Be Complete

without Talking about….





IPhones are only about 8 percent of the market, but they make up about 40 percent of Internet

usage at present.



Overhyped? Maybe.Trend setters

Early adoptersFailure of BB app store

Does this replicate to the rest of the market?



Currently over 60,000 apps in the app store



Almost 50% of the top apps are games

Entertainment is the next most popular

Social Networking is third most popular



Ebay Generated $400M in business from their iphone

app.



MLB Branded App = Revenue $9.99 for app and $0.99 to

stream game Over 400,000 paid

downloads “our mobile app

consumers use it every day, which is staggering, we’ve seen phenomenal usage levels and it’s because you have the phone with you all the time.”



Challenges



FragmentationCarriersPhonesScreens

Operating Systems



Standards are still emerging.



ExpensiveTo develop

PPC is high



Questions?

Business

Emerging Trends In Mobile