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Effective Marketing Through Article Writing and Submission Copyright© 2008 Seize This Day Copyright© 2008 Seize This Day Coaching Coaching

eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

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Diane Helbig, founder of Seize This Day Coaching discusses effective marketing through article writing and submission at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.

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Page 1: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

Effective Marketing Through Article Writing

and Submission

Effective Marketing Through Article Writing

and Submission

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching

Page 2: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

DiscoveryWhy articles and newsletters?

How to start

Guidelines for Content

Where to submit them

About newsletters

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching

Page 3: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

Why Articles & Newsletters

Positioning

Visibility

Consistency

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching

Page 4: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

It’s ViralPosted articles on

www.ezinearticles.com

Article picked up by

www.salesdog.com

Article picked up by www.top10salesarticles.com

Asked to join Top

Sales Experts Panel

Received opportunity to provide ebook to Sales

Dog’s network of contacts

Provides me with marketing content for my newsletter, blog

and website

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching

Page 5: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

How To Get Started

Select a topic within your industry

Determine goal of article

Gather data

Create outline or begin writing

Use a catchy title

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching

Page 6: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

Guidelines for Content

Informational

Clear

Concise

Valuable

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching

Page 7: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

More About Content

Keep it to 600-1000 words

Keep it simple

Have it edited

Create ‘Author Resource’ box

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching

Page 8: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

Where Does It Go?

Article Submission Websites– see attached list

Newsletter Websites– Constant Contact –

www.constantcontact.com

– AWeber – www.aweber.com

Other people’s websites and blogs

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching

Page 9: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

Article Submission Websites

• www.ezinearticles.com• www.ideamarketers.com• www.articleson.com• www.selfgrowth.com• www.buzzle.com• www.goarticles.com• Google ‘article submission website’

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching

Page 10: eMarketing Techniques Conference_Effective Marketing Through Article Writing And Submission Final

About Diane

• Diane Helbig is a Certified Professional Coach, specializing in business and sales coaching. She is President of Seize This Day Coaching and Co-Founder of Seize True Success.

• As a certified, professional coach, Diane works with people in career transition, aspiring entrepreneurs, salespeople who need and want to improve their skills, and business owners who want to create more successful business development strategies.

• Diane’s websites are: www.seizethisdaycoaching.com and www.seizetruesuccess.com. Her blog can be found at www.seizethisdaycoaching.blogspot.com.

Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching