Upload
corporate-college
View
1.049
Download
0
Embed Size (px)
DESCRIPTION
Diane Helbig, founder of Seize This Day Coaching discusses effective marketing through article writing and submission at the eMarketing Techniques Conference at Corporate College. Brought to you by the Key Entrepreneur Development Center.
Citation preview
Effective Marketing Through Article Writing
and Submission
Effective Marketing Through Article Writing
and Submission
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching
DiscoveryWhy articles and newsletters?
How to start
Guidelines for Content
Where to submit them
About newsletters
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching
Why Articles & Newsletters
Positioning
Visibility
Consistency
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching
It’s ViralPosted articles on
www.ezinearticles.com
Article picked up by
www.salesdog.com
Article picked up by www.top10salesarticles.com
Asked to join Top
Sales Experts Panel
Received opportunity to provide ebook to Sales
Dog’s network of contacts
Provides me with marketing content for my newsletter, blog
and website
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching
How To Get Started
Select a topic within your industry
Determine goal of article
Gather data
Create outline or begin writing
Use a catchy title
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching
Guidelines for Content
Informational
Clear
Concise
Valuable
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching
More About Content
Keep it to 600-1000 words
Keep it simple
Have it edited
Create ‘Author Resource’ box
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching
Where Does It Go?
Article Submission Websites– see attached list
Newsletter Websites– Constant Contact –
www.constantcontact.com
– AWeber – www.aweber.com
Other people’s websites and blogs
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching
Article Submission Websites
• www.ezinearticles.com• www.ideamarketers.com• www.articleson.com• www.selfgrowth.com• www.buzzle.com• www.goarticles.com• Google ‘article submission website’
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching
About Diane
• Diane Helbig is a Certified Professional Coach, specializing in business and sales coaching. She is President of Seize This Day Coaching and Co-Founder of Seize True Success.
• As a certified, professional coach, Diane works with people in career transition, aspiring entrepreneurs, salespeople who need and want to improve their skills, and business owners who want to create more successful business development strategies.
• Diane’s websites are: www.seizethisdaycoaching.com and www.seizetruesuccess.com. Her blog can be found at www.seizethisdaycoaching.blogspot.com.
Copyright© 2008 Seize This Day CoachingCopyright© 2008 Seize This Day Coaching