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Slides used by Ellis Pratt during his presentation to the ISMM Thames Valley Seminar on May 12th 2011
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Social Media
as a
Sales and Marketing Tool
Ellis Pratt
Cherryleaf
What we’ll cover
1.About Cherryleaf
2.How I use Facebook,
LinkedIn, Twitter and
YouTube (& in passing,
Amazon)
About Cherryleaf
Technical Authors (we write
online Help)
Recruitment Agency (we place
Technical Authors)
Training & consultancy (we sell
solutions for creating
documents)
How I use Facebook,
LinkedIn, Twitter and
YouTube
Facebook is very social
Facebook is good for
Targeted adverts
“bar room” selling
Feedback on your Tweets
Great for Testimonials
LinkedIn Groups
LinkedIn is good for
Getting past gatekeepers
Testimonials
Prospecting
Being seen as an expert
Keeping in touch with prospects
Leading groups
Key word search
Twitter is good for
Sales leads
Creating an opt-in prospect database
Keeping in touch with prospects
Acquiring and sharing knowledge
Confidential messaging
Updating LinkedIn and Facebook
(It’s only a snapshot of reality)
Market research
Engaging with
prospects (interview
them)
YouTube is good for
Summary
Research
Relationships
Reputation
Different platforms suit different styles
Contact details
Twitter.com/ellispratt
www.cherryleaf.com
