FACE THE FACTS

•FACT # 1- Conversional Marketing is dying.

•FACT # 2- Social Media is taking over conventional marketing.

•FACT # 3- The number 1 activity on the internet is Social Media.

•FACT # 4- Businesses cant afford NOT to use social media as part

of their marketing strategy.

•FACT #5- Although Social Media is cheap, it is an expensive

mistake to not incorporate it into a business

communication & marketing strategy.

fact

A few Numbers to Consider

•85% of consumers want to use social media to engage companies.

YES! This includes YOUR company.

•93% of all people who are on social networks believe that ALL

companies should have social medi presence. YES! this includes

yours!

•93% of the world's population under the age of 40 have joined

social networks. Again...Do the maths. Are you willing to take the

risk with your company?

•93% of online buyers use search engine to find out opinions of

other buyers on products. The number 1 place for shared opinions

is Social Media Platforms.

1 32 4

A few Numbers to Consider- General Info on Botswana

Total Facebook Users: 174140

Position in the list: 126.

Penetration of population: 8.58%

Penetration of online population 145.12%

•There are currently 174140 Facebook users in the Botswana, which makes it #126 in the ranking of Facebook Statics by Country. • Facebook penetration in Botswana is 8.58% compared to the country's population and 145.12% in relation to number of Internet users.• The total number of FB users in Botswana is 174140 and grew by more than 46780 in the last 6 months.

General Info on Botswana

User age distribution on Facebook in Botswana

•The largest age group is currently 18 - 24 , followed by the users in the age of 25 - 34.

General Info on Botswana

Male/Female User Ratio on Facebook in Botswana

•There are 56% male users and 44% female users in Botswana

INTERNATIONAL CASE STUDIES

• www.socialmediaexaminer.com – an all-round guide on social media website launched in October 2009, relied 100% on Social Media Tactics to drive traffic to their website. In less than 5 months was declared the #1 small business blog in the world, added more than 13,000 email subscribers, brought nearly 100,000 people a month to the site and is ranked as one of the top 4200 websites in all of America. No money spent, just time.

•@emersonsalon, a boutique salon in Seattle, connects with existing and potential customers through social media. 75% of their customers are from Facebook, Twitter and their blog

We look forward to being a part of such success stories locally

WE ARE THE SOLUTION

•. In the jungle of Social Media, online marketing can be confusing and make you feel like you have been thrown in the deep end. EBAT Media is here not only to make your life easier, we are here to build a steady and favorable reputation for your organization while bringing your products & services closer to your stakeholders by keeping them informed about what your company is up to.

•We will draw up a social media strategy that best fits your company and utilize the available social media to manage your presence in the most effective way. Every company has different needs and we will recommend and implement the best social media strategy tailor-made for your specific needs.

•We act as your brand ambassador by representing your company favourably to your stakeholders. We will act the custodians of your brand and ensure that we speak boldly for your brand.

WHICH SOCIAL MEDIA PLATFORMS DO WE USE?

• a social networking service and website which allows for organizations, people, and friends who have common interests to connect. Facebook has 800 million active users and counting. Imagine what you could do with these numbers. We are here to create magic with these numbers on your behalf.

•An online social networking service with over 200 million users that enables its users to send and read text-based posts of up to 140 characters. Because of the 140 characters, its imperative to make impact with every “tweet”, you can count on us for impactful tweeting on your behalf.

WHICH SOCIAL MEDIA PLATFORMS DO WE USE?

• A business-related social-networking website mainly used for professional networking. Linkedin.com currently has 120 registered users in more than 200 countries. We will build meaningful and beneficial professional relationships on your behalf.

.......AND MANY MORE.........

•We at EBAT Media understand that there is a continuum of social media and we vow to each of our clients that we will stay ahead of the crowd on their behalf.

Do you need more convincing?

•You are already involved in Social Media & it affects you; Your employees are in social media and talking, discussions about your brand are already taking place.... Why not put measures in place to shape outcomes?

• Word of mouth is the #1 influencer of most final purchases. Word of mouth spreads like veldt fire on social media. Make it count for your brand.

• Social Media may not be a do or die or the Holy Grail for your business, BUT its a powerful force that WILL impact your business. •A wise person once said “The best place to hide a dead body is on Page 2 of Google Pages”. When you are highly active on Social Media, you come up on the 1st and most relevant page on search engines.

So How will you know it worked?

•. One may talk all day about strategy and intentions, at the end of the day, business owners want results. EBAT Media uses the following methodologies to show results of work put in;

•Your Followers/group members/mailing list- We will show you the increase of followers in numbers since you have engaged us. More Followers = more people seeing your content.•Who is talking about you? What are the perceptions about your brand? – We will do an online survey for before & after. •We will look at the conversation between you and your target/existing market before you engaged us and after. Conversation = more credibility & your brand being on more lips. •Analytics- We would like to drive as much traffic as possible to your website. We will measure the growth in traffic during the time you have engaged us.

Contact Us

We are looking forward to you contacting us and a possible working relationship:

Lebogang MaruapulaSocial Media Consultant+267 72114846ebatmedia@gmail.com ORGwen IsaacsSocial Media Consultant+267 71705150 gwen_isaacs@yahoo.com