East Dallas Farmers Market

Proposal for Phuong MarketPeak & BryanDallas, Texas

Mission

The mission of this market is to support local farms and artisans and enrich the community by:

•Giving the community access to a diverse selection of fresh, local, in-season farm and artisan food products

•Providing a social gathering place in an open-air setting•Renewing urban-rural community bonds•Educating the community on the benefits of eating

locally grown food

Values

• Local businesses that use local products

• Access to healthy fresh foods to people of all income levels

• Community that is created when people come together to support regional agriculture

• Advocacy in food policy

East Dallas Community

• Swiss Avenue

• Peak’s Addition

• Munger Place

• Junius Heights

• Bryan Place

• Dallas Theological Seminary

Voice of the Community

• “This kind of local activism is what makes neighborhoods great. I love the idea of supporting locally produced food and other products.”

• “I love this idea for that space on Bryan. There are several yummy food options in that area (Jimmy’s, Bangkok City, Ravioli Factory, etc.) and this would complement them well and perhaps encourage others to join in the fun. It would be great to have a bakery and butcher and cafe over there too and a market might spur that to happen. Who knows? Maybe we could all buy bikes with little baskets and pretend we’re in Europe!”

For Potential Vendors

• Proposed space originally built as market with covered area for booths

• Convenient East Dallas location in proximity to neighborhood landmarks like Jimmy’s Food Store and Bangkok City, as well as adjacency to established historic neighborhoods

• Market will provide direct connection to urban consumers seeking fresh local goods

Logistics

• Target kickoff in October 2009

• Each Saturday from 8:00 a.m. to 1:00 p.m.

• Marketing plan highlights: web presence, direct emails, Facebook, Twitter, local neighborhood newsletters