1. Use Statistics, Studies, Trends, Research,

and Data Analysis

Will’s Health Blog

blah blah blah blah blah blah Americans need to make some drastic changes to their diet and eating habits.blah blah blah blah blah blah

Linking to Other Credible Content

blah blah blah blah blah blahAmericans need to be more conscious of diet and nutrition because approximately 38% of Americans are obese, and nearly 8% of Americans are extremely obese.blah blah blah blah blah blah

stateofobesity.org/obesity-rates-trends-overview/

2. Expand With Facts, Not Fluff

2. Expand With Facts, Not Fluff

blah blah blah blah blah blahAmericans should stop eating high amounts of sugar, because it is unhealthy.

blah blah blah blah blah blah

2. Expand With Facts, Not Fluff

blah blah blah blah blah blahAmerican men should limit sugar intake to less than 36 grams per day (9 teaspoons), and American women should eat no more than 20 grams (six teaspoons) per day for two reasons. Not only is sugar linked with risk factors that increase the likelihood of type two diabetes, such as problematic insulin sensitivity issues, but sugar has also been linked with obesity.

blah blah blah blah blah blah

3. Don’t Linkbait

3. Don’t Linkbait

“Content designed to attract attention and encourage those viewing it to create hyperlinks to the site, with the aim of improving the site's position on the list of results returned by a search engine.”

Seven Sugary Snacks That Will Help You Lose 5 Pounds By Tomorrow Night!

Seven Sugary Snacks To Avoid if You’re Wanting to Shave Those Pounds

3. Don’t Linkbait

4. Be Assertive and Committal, Use the Active Voice

Avoid Phrases Like…

• I think that…• I feel that…• Maybe…• Perhaps…• I’m not sure but…

Use Active Voice

A: Eating excessive sugar causes weight gain.vsP: Weight gain is caused by eating excessive sugar.

5. Take the High Road

No, Nigel…

No, Dale…

1. Stats, Trends, Data2. Expand with Facts, Not Fluff3. No Linkbait4. Be Assertive/Active Voice5. Take the High Road

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