Dublin PlumberOnline Market Analysis

Why do I need to show up on Google?

• 90% of people search online when looking for goods or a service.

• If you don’t show up on google then you are ruling out 90% of the potential customers

• Most of your competitors have websites and stand a much

better chance of winning the business by being visible when

people are searching

Where is the safest place to hide a dead

body?

On page 2 of Google's search results!

What is Google Adwords?

• Measurable and flexible

• Faster than SEO

• More Engaging

• Allows you to control your advertising cost

• Helps you beat your competitors

The worlds most perfect advertisement

Adwords vs Organic

• Research has found that if you show up top of a google search there is a 50% chance that the person will click on your website, if you show organically and with an ad that increases to a 90% chance

• Google organic changes, you may be top today... But you may not be top tomorrow. Adwords allows

you to constantly be visible on Google's first page

Here are some of the most popular search terms that you don’t show up for:

“plumbers dublin” – 720 searches in Dublin each month“dublin plumber” – 480 searches in Dublin each month

“plumbers in dublin” – 210 searches in Dublin each month

“dublin plumbers” – 170 searches in Dublin each month“plumber lucan” – 90 searches in Dublin each month

“plumber dublin 4” – 50 searches in Dublin each monthWith those 6 keyword examples that is 1,720

potential customers that you are losing every single

month because they can’t find you!

Where was the safest place to hide a dead body?

Who appears on the first pages currently?

Plumber-dublin.iePlumberdublintoday.ie

Dublinplumbingservices.ie

Plumb-fix.iePickapro.ie (Crowley heating &plumb-

ing)Petersrepairservice.net

Dublin-plumbers.ie

How many potential customers do you lose out on each month by not having a website/not showing on google?

Nearly 7,000 potential customers EVERY SINGLE MONTH

What are the exact search terms people are searching for?

Search term Number of people searching per month Suggested bidplumbers dublin 720 € 4.96dublin plumber 480 € 5.01drain cleaning 480 € 4.33emergency plumber dublin 260 € 7.25plumbers in dublin 210 € 5.37emergency plumbers dublin 210 € 8.28plumber dublin 15 170 € 3.34dublin plumbers 170 € 4.81dublin plumbing and gas 140 € 1.71central heating 140 € 1.28plumbers 140 € 3.16plumber in dublin 90 € 3.87drain doctor dublin 90 € 4.38plumber swords 90 € 2.67plumber lucan 90 € 2.6524 hour plumber dublin 70 € 4.33plumber dublin 8 70 € 3.94central heating systems 70 -emergency plumber 70 € 6.35plumber dublin 7 50 € 4.11plumber dublin 4 50 € 2.81plumbing dublin 50 € 5.63dublin plumbing services 50 € 3.81dublin gas and plumbing 50 € 2.98plumber dublin 2 40 € 5.86plumbers dublin 15 40 € 3.92registered plumbers dublin 40 € 1.80plumbing services dublin 40 € 3.91

pimlico plumbers 40 -plumber clondalkin 40 € 1.21plumber tallaght 40 € 2.59plumber dublin 9 30 -plumber dublin 6 30 € 2.07dublin plumbing 30 € 4.88heating and plumbing 30 € 1.05plumbing and heating 30 € 1.64central heating problems 30 -plumbing services 30 € 4.11plumbers dundrum 30 -plumbers south dublin 20 € 2.13plumber dublin 3 20 € 5.88plumber supplies dublin 20 -plumber north dublin 20 € 1.50plumber dublin 1 20 -plumber dublin 12 20 € 5.42plumber dublin 11 20 € 4.00plumber dublin 18 20 € 1.97dublin plumber service 20 € 2.17the dublin plumber 20 -plumbing contractors dublin 20 € 2.91plumbing companies dublin 20 € 2.6924 hour plumbing dublin 20 € 4.70heating and plumbing dublin 20 € 2.65plumbing repairs dublin 20 -plumb heat dublin 20 € 2.83drain services 20 € 5.72heating and plumbing supplies 20 € 0.39heating engineer 20 € 1.23

24 hour plumber 20 € 3.90plumbing contractors 20 -plumber wanted 20 € 0.01plumbers limerick 20 € 0.87plumber balbriggan 20 € 1.56plumber rathfarnham 20 € 1.21plumber dalkey 20 -plumbers dalkey 20 € 1.14plumbers killiney 20 -plumber blackrock dublin 10 -recommended plumbers dublin 10 -cheap plumber dublin 10 € 4.57plumber dublin 24 10 € 4.70plumber dublin 13 10 € 4.08plumbers in dublin 15 10 € 5.45plumbers dublin 2 10 -plumbers merchants dublin 10 -plumber in dublin 15 10 € 4.50plumbers dublin 7 10 -plumbers dublin 24 10 -plumbing and heating dublin 10 € 1.21plumbing in dublin 10 € 5.39emergency plumbing dublin 10 € 1.50plumbing courses dublin 10 € 0.82plumbing & heating 10 -heating & plumbing 10 -plumbing heating 10 -heating plumbing 10 -plumbing and heating repairs 10 -heating dublin 10 € 0.66

• If you could get 10% of those people to become customers, how much would it be worth to your business each month?

• How about just 1%?

So what do you need to do now to win their business?

You need a well managed google adwords campaign so that:

• Potential customers can find you • No money is wasted on bad keywords

• You don’t have to spend your time worrying how to figure out the internet, you just have to answer the calls from all the new clients that it will bring you

And who is going to bring all of these customers to your business?