Direct Mail Delivers Results 5 Proven Ways to Lower Cost

and Increase Response

Chris Despain

Customer Solutions Architect, Direct Mail Solutions

Pitney Bowes

Businesses today agree direct mail remains a powerful channel

for customer acquisition and retention

Improve response rates by making mail

more colorful, interactive and engaging

Today direct mail is more complex.

Here are some tips to help you lower the cost per thousand,

while delivering a higher ROI for your clients.

5 Ways to Increase Response

and Lower Cost

Meet fast turnaround times

Efficient, ergonomic workcell

Accurate mail processing

1 Boost response rates with targeted, relevant

personalization

NEW Mailstream Direct Inserter System

See it at our partner MCS booth #1253

2 Lower cost per thousand and increase impact

with variable data, color print

The Direct Mail Advantage Webinar

Print+ Messenger™ Color Inkjet System

Personalized mailpieces, for less

Leverage a powerful media to drive

response rates up

Produce high quality, vibrant images

Incorporate technology

Drive traffic to web

Take advantage of

available USPS

Promotions!

3 Increase campaign results by

linking physical to digital

4 Get big savings on postage

using automation presort

Commingle Direct Mail

Take advantage of

workshare discounts

Software

Sorter

Presort Partner

Presort Services Standard

Mail® save up to 20% on

postage cost

5 Get faster, more predictable delivery timing

and visibility

Induct mail closer to its final destination

Leverage Full Service IMb® Transport to the

Destination NDC/SCF

IntelliVIEW™ for tracking and reporting

for improved visibility

Learn more at

www.pitneybowes.com/DirectMailSolutions

Thank you

Get started today!

Chris Despain

Direct Mail Solutions Consulting

727-492-8723 Mobile

Christopher.despain@pb.com