Digital PR for trade shows

Stand Out in the Crowd.

Copyright 2013 The Trade Group 1

www.tradegroup.com

What is Social Media?

1. Websites and networks where people connect to communicate and network

2. The idea that people are now the media – and that changes everything!

Copyright 2013 The Trade Group 2

What is Digital PR?

1. Goal: Targeting Influencers

2. Example: Getting a blogger who has 500 subscribers to blog about what you’re doing

3. Social Media and Digital PR go hand-in-hand. Many of the same strategies apply to both of them.

Copyright 2013 The Trade Group 3

Digital PR Before the Trade Show - Attract

• Event Website

-Very simple 4-5 page website for your event within a larger conference

-Gives people more information specifically on your company and booth

Copyright 2013 The Trade Group 4

Digital PR Before the Trade Show - Attract

• Press Releases/PR

-Write and distribute press releases

-Use traditional media AND online PR

- Your goal is to get people to notice your company’s name up front within the show

information

Copyright 2013 The Trade Group 5

Digital PR Before the Trade Show - Attract

• Social Media Buzz

1. Set up a hashtag

2. Create a Facebook event

3. Advertise on Facebook

4. Use LinkedIn groups to spread the word and help educate

5. Email marketing event reminders and follow-ups

6. Videos

Copyright 2013 The Trade Group 6

At The Show - Engage

Catching a buyer’s attention and obtaining targeted foot traffic is the single most important goal.

• Get them to Like via text• Live Tweeting• QR Codes• Pocket Pics• Contests• Social media games• Leads

Copyright 2013 The Trade Group 7

Post Event

• Add to Circles on Google+

-branded pages for businesses and other organizations

• Upload slides to Slideshare• Multiple channel follow-ups• Maintain relationships with bloggers• Follow-up emails• Analyze event results

-How did you do? What will you do differently next time?

Copyright 2013 The Trade Group 8

Case Study – IBM “Sweet Tweets”

IBM decided to put a creative spin on traditional ideas by setting up a candy shop at their trade show exhibit and encouraged people to use the hashtag #sweettweets.

• Goal: Create 500 leads • End Result: Left with 1200 leads

By using a broad attractor (candy) and creating a buzz with the hashtag, IBM was able to attract a wide audience and obtain an abundance of foot traffic.

Copyright 2013 The Trade Group 9

Top Three Digital Trends For 2012 And Beyond

1. An identity-based ecosystem

-Today’s internet experiences are being more and more driven by personal identity.

2. Content creation and aggregation

-How can we find the best content and put it all together in one place?

3. Video = Web + TV + Mobile

-It is good to provide videos that allow for people to choose from interactive options.

Copyright 2013 The Trade Group 10