ENERGY. BUZZ. NETWORKING. INNOVATION. EDUCATION. TRADESHOWS ARE ALL OF THE ABOVE.

SHOULD I EXHIBIT?

Money Time Energy Staff Planning

> G E N E R AT E L E A D S > C U S T O M E R D I S C O V E R Y > C U S T O M E R L I S T S > F O R M P A R T N E R S H I P S > N E T W O R K > G A I N C R E D I B I L I T Y > M A K E S A L E S > E T C .

B 2 B E X A M P L E -

> G E N E R AT E 5 0 L E A D S > 1 5 S A L E S M E E T I N G S > 5 S A L E S I N 2 M O N T H S > 4 0 0 O N C U S T O M E R L I S T > 1 0 S A L E S I N 6 M O N T H S > E T C .

BOOTH LOCATION + SIZE

BOOTH LAYOUT SKETCH

BOOTH LAYOUT EXAMPLE

PRINT (SIGNAGE, FLYERS, ETC.)

EQUIPMENT

STRATEGY (GAME PLAN)

STRATEGY (10 SECOND PITCH)

STRATEGY (GIVEAWAY, PROMOS)

START THE MOMENTUM … BEFORE THE SHOW

> Invite prospects, partners, etc. > Schedule meetings > Generate buzz

STAY GOAL FOCUSED

GENERATE TRAFFIC

ENGAGE VISITORS

BUILD RELATIONSHIPS

STAY ENERGIZED (GIVE FULL ATTENTION)

TAKE PICTURES AND VIDEO

ESTABLISH CREDIBILITY

Speak at the event (educate, don’t sell!) Provide Press Kits Generate Press

GENERATE SALES & LEADS

LESSONS LEARNED

> What went well? > What could we have done differently?

CALCULATE THE ROI

MEASURE. COMPARE ... REACH YOUR GOALS? WHAT WAS THE ROI?

SUMMARY > ESTABLISH MEASURABLE GOALS > PREPARATION IS KEY > FOLLOW THE PLAN > AFTER THE SHOW - IF YOU DON’T FOLLOW UP THEN DON’T BOTHER SHOWING UP! … AND ENJOY THE SHOW!

David  Payne  david.payne@inventdev.com