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This is a short presentation looking at a few of the key themes to consider for creating, implementing and distributing digital storytelling for the purposes of raising funds and awareness for nonprofit organisations.
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Demonstrating Impact through Digital Storytelling
Colin Habberton
Thursday 16th May 2013
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Overview
1. Introduction2. Storytelling3. The Digital Age4. Facing the Facts5. Connecting the Dots6. Painting the Picture7. Telling Your Story8. Impactful Success
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Introduction• Colin Habberton
Director: Global Partnerships• GivenGain Foundation
Social Fundraising PlatformGlobal Presence1100+ Causes Worldwide3400+ Funded Projects4000+ Activists (Peer to Peer)
• Integrated Communication Online PublishingEmail & TextSocial Media
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StorytellingStructure
The BeginningA MiddleThe End
FormatPrint, Pictures, Movies
StyleHappy, Sad, Scary
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StorytellingCharacters
The HeroThe VillainSupporting Acts
PlotGood vs. Evil
OutcomeHappily Ever AfterTragedy & Loss
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Storytelling - Words
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Storytelling - Pictures
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Storytelling – Film/Movie/Video
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The Digital Age
The InternetZero BarriersMobile DevicesGlobal Access
InterconnectionSocial MediaNew AudiencesNew Tools
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The Digital Age
‘Geosocial Universe’Global CommunityCommon LanguagePersonal Networks
Multi-mediaTextPicturesVideoPeople
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Facing the Facts‘Factivism’
Performance by ResultsMonitoring & EvaluationData = DeliveryDonor Evidence
What is your Impact?Do you measure it?Can it be quantified?How do you present it?
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Benchmark: CharityWaterSimplicity
Clear PurposeVery Little Text
SexyHigh Quality ImageryMulti-media Storytelling
StickyCalls to ActionTangible, Transparent Impact
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Case Study: GreenPop Reforestation Cause
Founded in 2010Tree ‘Gifting’ & PlantingCreative Campaigning
Growth PlanShoestring BudgetEvent-based MobilisationWeb, Video, EmailersStakeholder PartnershipsContinental Expansion
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Case Study: GreenPop
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Case Study: Equal EducationActivism for Education
Youth-based OrganisationLobbying & AdvocacyNetwork-based InterventionsEvents, Marches & Animations
Progress & AchievementsTaken Government to CourtMinister of Education settledNew Norms & StandardsAccountability & Transparency
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Connecting the DotsWho is your Audience?
DemographicsExpectationsPreferences
Do you use Infographics?Simplify ComplexityVisual LanguageEmotive & Creative
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Painting the Picture
What’s ‘Inside your Box’?Success by Evidence
Beneficiary TestimonialsDonors, Staff & Volunteers
PartnersCommunication Tools
Brand, Team, Print, TV etcWeb, Email, Social Media
Budget
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Telling YOUR Story
What are your favourite stories?Feel Good or Tragedy? Hero or Villain?Book, Picture or Film?
BenchmarksCompetitorsCollaboratorsIndustry Leaderssee Case Studies (links to follow)
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Impactful Success
Measure your impactDetermine your differenceDocument your factsCompile your storiesKnow your audiencePresent, promote & shareBuild trust through transparency
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Demonstrating Impact through Digital Storytelling
Colin Habberton
@relatomics
www.givengain.com