Deck for crowd

Mission Statement: Cabeasy is a mobile app that gives users the ability to “name your own price” for car service on

Smartphone’s. Similar to Priceline, the process takes under two minutes.

Contact: Jonathan McKinney, Founder+1 [email protected]

NAME YOUR OWN PRICE with CabEasy! App Available for Download on iTunes

Problem(s) + SolutionTHE AREA OF OPPORTUNITY: People (riders) in several population centers in

New York City and similar urban centers around the country have problems accessing convenient and affordable transportation in their cities. Instead, they have to rely on mass transit because affordable and price-transparent alternatives are not readily available to meet their inner city and airport transportation needs. They feel helpless with unrestrained prices, and without the ability to shop around or negotiate.

ADDITIONALLY: These car services (providers) operate using inefficient pricing models, inelastic cost structures and generic marketing, placing a significant part of the travelling public out of their reach resulting in vehicle under utilization and lost revenue.

SOLUTION: Create a platform in which riders have more price control AND fleet providers can maximize fleet utilization, thus reducing costs

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How it Works & Current Status

• CabEasy is a technology-based car service bidding platform, offering riders & providers a way to interact with one another in a more dynamic and market-driven manner. Rider inputs location/destination and submits bid to

multiple provider(s)Providers accept, reject, or counterbid rider offerRider accepts (best bid); rejects undesirable

counterbidsCore target: urban dwelling smart phone/tablet users,

with various transportation needs and discretionary income 3/14

How it Works & Current Status

• Current Status Beta launched in April ’12 in New York City promoted exclusively

through social media Secured downloads and registered riders via the App Store

within the first week of launch (app available exclusively on the iPhone).

Within the first week of launching, we secured 15 providers and confirmed multiple rides

Active rider/provider database with week over week growth of 4-7%

Business model: 1.) Transaction fees, 2.) Provider premium accounts, and 3.) Advertising

Direct competitor to Uber, with a more dynamic pricing model (ex: American Express concierge vs. Priceline) 4/14

ShuttlePrice: mediumComfort: mediumPrep Time: longTime Risk: high

Subway, BusPrice: lowComfort: lowPrep Time: MediumTime Risk: Medium

TRANSPORT MEANS AROUND URBAN CITIES

Taxi/Car ServicePrice: high+Comfort: highPrep Time: shortTime Risk: medium

Walking/BikingPrice: lowComfort: mediumPrep Time: shortTime Risk: medium

CabEasyPrice: low to mediumComfort: highPrep Time: shortTime Risk: medium

Comfort

Price

Prep Time +-

-+

- +

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Facts & Assumptions: New York City

Source: Bruce Schaller; Schaller Consulting; Published: “A regression Model of the number of taxicabs in U.S. cities” in 2007 “Taxicab Fact book”

Wikipedia “50 busiest Airports in the US” http://en.wikipedia.org/wiki/List_of_the_busiest_airports_in_the_United_States Bruce Schaller “Taxi Fares in Major U.S. Cities” http://www.schallerconsult.com/taxi/fares1.htm

FACTS RIDES PER DAY RIDES PER MONTH

RIDES PER YEAR

TOTAL RIDES 1.2MM 36MM 432MM

AIRPORTS 40% 480K 14.4MM 173MM

INTERCITY 60% 720K 21.6MM 259MM

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REVENUE AVERAGE COST PER

RIDE$/DAY $/MONTH $/YEAR

AIRPORT REVENUE

22.6MM 678MM 8.1B $47.00

INTERCITY REVENUE

9.4MM 282MM 3.4B $13.10

TOTAL REVENUE OPPORTUNITY

32MM 960MM 11.5B

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• Assumption #1): 70 current Cabeasy users; if each booked one ride per month for 12 months = 840 rides; we believe with an aggressive marketing campaign which will include social, viral, traditional, word of mouth, PR, we can secure 19,000 rides by January 2013 (approx: 1,540 users)

• Assumption #2) Cabeasy will assume our growth rate 4%-7% per month – based on current growth rate w/ no marketing

• Assumption #3) Cabeasy will be taking 10% commission on each confirmed ride (airport & intercity rides)

• **Assumption #4) All other markets equal 25% of New York’s taxi market and revenue potential



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Total Available Market (Top 10 Markets)

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Sources & Uses of Cash 5 Year Projection: New York City

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Profit & Loss Statement 2011 For the Year Ended

12/31/2011

Income -$

Expenses:

Advertising and Promotions 3,841.05$

Public Relations 3,500.00

Platform and Network Expenses 1,417.23

Legal & Accounting 3,000.00

Market Research 3,350.00

Meals and Entertainment 952.66

Office Supplies 438.90

Postage & Delivery 65.01

Copyright fee 35.00

Merchant Account Fees 119.63

Bank Service Charges 101.00

Miscellaneous Expenses 379.00

Depreciation and Amortization 19,112.00

Total Expenses 36,311.48$

Net Ordinary (Loss) (36,311.48)$

Other Income/Expense:

Interest Income 6.42

Total Other Income 6.42$

Net (Loss) (36,305.06)$ 11/14

Team• Founder: Jonathan McKinney (http://linkd.in/JwDHXN)

Graduated from Wesleyan University in 2004, and initially explored the world of nonprofit organizations, notably at Visions Services for the Blind in NYC. He then shifted gears, working as a junior bond analyst at R.W. Pressprich before heading off to Asia to teach on a two year assignment.

Upon returning to the U.S. in 2008, he founded and launched a New York City centered mobile web based cab-sharing platform, "CabCorner.com". In 2012, he expanded his model to include "CabEasy" a cab-bidding platform.

• Technical Lead: Russel Kaplan (http://linkd.in/Lm9Ra4) Programming Languages: C# (WPF, WCF), VBA.

Database Technology: T-SQL, SQL Server (2005 & 2008), Sql Server Analysis Methodologies: Agile with Scrum.

Graduated: VASSAR COLLEGE, Poughkeepsie, NYBachelor of Arts, Mathematics, May 2005Honors: Cum Laude, Phi Beta Kappa

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So Why Invest in Cabeasy?

• CabEasy is simple and clear A simple concept & promise: name your own price and save money Ease of use for riders & providers A scalable product A proven model in test market (NYC) and ready to launch in more US

cities and internationally Less than 1 month after beta launch, active and growing base of riders

and providers

• Next steps______________________________________________________________________________________________________________________________________________________________________________

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14/12

Proof of Concept