Upload
adriana-llames
View
104
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Find Out How To Leverage Social Media Networks Linked In, Twitter and Facebook to Increase Your Career Success and Job Search Results. Presented by Acclaimed Career Coach Adriana Llames.
Citation preview
Social Media Strategies: 50-‐Somethings
Execu9ve Network Group of Chicago June 9, 2011
Social Media Networking: So many choices, such mass confusion
200MM users per month | 61% growth since 2008
Adriana Llames: A Brief Bio � Award-‐Winning Globally Acclaimed Career Coach & Expert
� UK, Australia, Sweden, Norway, Mexico, Spain and Japan � Named “One of Chicago’s Finest Career Coaches” – The Examiner, 2010 � Honored As “Influen9al Woman in Business” – Maven Media, Today’s Chicago Woman Magazine
� Acclaimed Author, “Career Sudoku: 9 Ways to Win the Job Search Game” � Released with Amazon, Rated 5 Stars � Nominee, AXIOM “Best New Career Book” � Nominee, USA Books “Best New Career Book”
� Weekly Columnist, New York Times-‐Rated Personal Branding Blog � Syndicated with Hoovers, Fox Business, Forbes, Reuters, BNET and Sun-‐Times � Ranked #1 Job Search Blog by Career Builder, Top 50 Blog by Ad Age � Ranked Top 5 Management Blog in Spain
� Former Fortune 500 Recrui9ng and Human Resources Senior Manager � Founder, Empower 500 Challenge elevaKng women to the next level in corporate America
� Developer, HR In-‐A-‐Box, HR Sodware supports America’s small businesses
� Starbucks addict and vegetarian
RECENT PRESS
Social Media Strategies for 50-‐Somethings: Agenda
� Social Media Defined…what is it anyway � WHAT The Real Impact of Social Media is for Job Seekers…Important
StaKsKcs to Know � WHY Twiger, Facebook and Linked In are Essen9al Job Search Tools…at
any age � REAL Life Career Stories from: Twiger, Facebook and Linked In � HOW to Connect Your Personal Brand Online and Offline � WHY a clear Personal Brand can make, or break, your search � HOW to make the most of your online 9me � WHEN to log offline and engage in real-‐life personal networking � HOW to create a healthier lifestyle that will increase your search results
Social Media: What is it?
� Wikipedia: the use of web-‐based and mobile technologies to turn communica9on into interac9ve dialogue.
� Reality: more new tools to learn and embrace for those of us that would rather grab a cup of coffee and have a live conversa9on with a person.
� Solu9on: hootsuite, www.hootsuite.com | a marvelous dashboard that allows you to manage up to 4 social network accounts (e.g. twiger, facebook, Linked In) for free on one site
The REAL Impact of So.Me.: Important Stats to Know
� 56-‐84% of today’s employers use social media to source new talent (SHRM/CareerBuilder)
� 95% of companies using social media to source talent are using Linked In � 39% of companies are using social media efforts to recruit execu9ve talent � 73% of recruiters spend 9me online looking for candidates (networkingnaturally.com)
� 35% of companies have hired a firm to use Social Media to promote their company to prospec9ve employers (Career Builder)
� 85% of hiring managers Google a candidate before, or ader, an interview (wsj.com)
� 50% of ac9ve Linked In users spend 9me on the social network weekly; 20% spend 9me on there daily
� 45% of employers screen candidates using Facebook (CareerBuilder) � 45% of employers screen candidates using Twiger (CareerBuilder)
Social Networking: Why it magers � Poten&al Job Openings:
Linked In’s exclusive job board, Twiger job pos9ngs, Facebook corporate pages with job tabs
� Free Expert Advice: Twiger feeds e.g. 4 Ways to Successfully Nego9ate a Job Offer, 10 Ways to Ace a Phone Interview
� Linked In Groups: Great for expanding your network and reloca9on
� Recruiters are looking for you: Real life story on this one…
� Connect with hundreds of quality professionals that can get you to decision-‐makers inside target companies: Real life story on this too…
� Stay in contact easily: no more business card mania
� Leverage your en&re network beIer: family, friends, den9st, stylist, anyone is a poten9al job lead now
� Being offline may show you as “dated” or “irrelevant” (you’re not)
� Marke9ng execs: disengagement with social media presents a disconnec9on from today’s relevant tools
� Employers are using social media fro reference checks – set privacy se,ngs high!
� People may know what you’re doing –
monitor your ac9vity
The Ligle Blue Bird : Real Life twiger Success Story � TwiIer…140 character updates | 89MM monthly visitors |76% YOY
growth | 460K new accounts/day |140MM tweets sent/day
� Real Life Success Story: � Kim was twee9ng updates 3 9mes, pos9ng blog posts on twiger and re-‐twee9ng relevant posts from other users.
� She was contacted by a senior recruiter from a Fortune 500 retailer about a Director, Social Media posi9on – was she interested in interviewing?
� Kim’s background: Human Resources. Posts: HR-‐related � She was elated that her non-‐social media posts were picked up by the company; during the interviews her knowledge of social media blew them away and she eventually moved through the en9re process.
� You never know who’s watching your ac9vity and what it can lead to for your career!
You Have A New Friend Request: Real Life Facebook Success Stories
� Facebook…550MM monthly visitors |332% growth since ’08 � Real Life Success Stories:
� Whitney: Objec9ve | Land a job at Living Social in Aus9n, TX � To accomplish this, she posted on her FB wall “Does anyone have a contact at
Living Social? I’d love to work for them here in AusKn.” � A friend in Chicago saw the post, and knew another friend who’d had a
brother that was recently hired at Living Social. She responded, via FB, that she’d get them in touch.
� 4 Facebook messages and 8 posts later, Whitney was in contact with a Sales Director at Living Social and had landed an interview.
� 2 weeks later she was on-‐site in D.C. at their offices and another week later, she was hired as their new Aus9n, TX sales representa9ve!
� Terry: Objec9ve | Confidently answer interview ques9on � Terry landed a second interview as an execu9ve assistant to a high profile
former athlete and was nervous about one par9cular ques9on � She posted a direct message via Facebook to a career coach she knew of,
although had never hired, about how to handle the ques9on � Within an hour she had the answer – and confidence – to handle the ques9on � She aced the interview and is hoping for an offer soon
Connect with Me: Real Life Linked In Success Stories
� Linked In…100MM registered users |46MM monthly global visitors | 21MM monthly US visitors| 200 countries
� Real Life Success Stories: � Bob: Objec9ve | Connect with decision-‐maker at target company
� He started by hiring a professional career coach and writer to create a keyword-‐op9mized, market-‐focused Linked In profile
� Next he connected with contacts he knew to begin leveraging his exis9ng network and expand into new connec9ons
� Con9nuing to source 2nd and 3rd level connec9ons on Linked In, he was able to find the C.E.O. of a target company and connect to him directly
� He sent the C.E.O. a note through Linked In and connected to the V.P. of HR also sending her a brief, 5 bullet point note highligh9ng his key skills
� In follow-‐up he sent a focused, nicely bound marke9ng style piece to the C.E.O. via Fed Ex and followed-‐up via email
� This Linked In strategy has led to a phone interview with the C.E.O.
WHY this worked for them and HOW it will work for you: Connect Your Personal Brand Online and Offline
Step One: Develop a CLEAR, CONSICE Personal Brand � 15-‐Second Unique Value Proposi9on
� M&M’s “Melts in Your Mouth, Not In Your Hands” � Nike “Just Do It”
� Apply the 15/15 Rule: Under 15 words, Under 15 seconds � “Award-‐winning graphic designer” � “I build high performance business units” � “Small Business Training Guru” � “I help you sleep beger at night”
Step Two: Maintain a CONSISTENT Brand Online and Offline � Linked In Headline | Facebook Title | Twiger Profile
� Global Healthcare Sales Execu9ve vs. Seeking Sales Opportunity � Fortune 500 Turnaround Opera9ons Expert vs. Looking for Opera9ons Role
Exercise #2: Your 15-‐Second UVP � Work on crading your own 15-‐Second Unique Value Proposi9on
� Apply the 15/15 Rule � “Tell me more” Test
HOW to make the most of your Kme online: The 80/20 rule
80% Networking | 20% Everything Else � Dedicate 80% of your 9me to networking-‐related
ac9vi9es: � Linked In can be included here � Wri9ng thank you notes via email � Pos9ng on FB for a job-‐related lead
� Spend only 20% of your job search 9me doing everything else online: � Job searching � Job boards (match monster.com, TheLadders.com, etc)
� Organize your day so the 20% is when you’re least energe9c (e.g. adernoons)
WHEN to log off and lace up: Increase your health and results
� 80% of today’s jobs are landed through networking (ABC) � 27.3% of all new hires are employee referrals � How many people do you meet siyng in front of your
computer? Zero. � How many people do you meet working on your computer
at a Starbucks? I met 7 last week. � People hire people. Computers don’t hire anyone. � Social networking is great and can be done anywhere. � Job searching is a strategy that needs a game plan to create results.
Logging off and lacing up has to be part of that game plan to create success.
� Mental health is the key to a posi9ve career transi9on!
Q & A and Resources � Free Career Coaching Consulta9on | www.adrianallames.com � Blog | Twiger @adrianallames | Facebook | Linked In � Hootsuite | www.hootsuite.com � Personal Branding Blog | www.personalbrandingblog.com � Free Career Advice Newsleger | Sign up at adrianallames.com � Free Resume eBook | Download it at adrianallames.com � Contact:
312.536.3433 888.593.0098 [email protected]