CRIMSON MEDIATOGETHER WE CAN

Top Digital Marketing Techniques

Four out of the top seven tactics belong to the Social Media domain.

1. Blogging2. Micro-blogging3. SEO4. Social Media Monitoring5. Email Marketing6. Video Marketing 7. Pay-Per-Click

Why Social Media?

Marketers who embrace social media will outdistance competition, build community following and boost loyalty.

Why Social Media Marketing is different?

Banners, billboards, TV, radio, newspapers, magazines, etc

Invest and wait for customers. Big budgets and low conversion rates

One size fits all Focus on branding One-way interaction Conversations about

product

Tweeting, Blogging, Posting, Sharing, Digging etc

Min. budget. Prospect finds you. Better conversion rates.

Personalized and tailor-made

Focus on customers Two-way communication Conversations about

feedback on product use, embracing it and enhancing the products and services

Traditional Media Marketing

Social Media Marketing

Benefits of social media

Build and improve customer relationships

Reduce customer service costs Improve search engine rankings Increase media coverage Improve sales

How is social media marketing done?

Technology and platform that facilitate:

Connecting Conversing Sharing Influencing Building relationships

Direct marketing A campaign Based on the marketer Not another place for

advertising

What is Social Media? What Social Media is not?

Barriers to Social Media

Many barriers that inhibit the right use of social media for marketing your company, brand, products and services.

You need an expert!

Starting with social tactics can be a disaster if you don’t have the expertise.

It puts the buyers and not the marketers in control.

So start with a direction; set the objectives; hire the experts and then, watch it happen.

Why Crimson Media?

That’s when you need an expert to guide you in the right direction.

CRIMSON MEDIA is your answer!

Crimson Media

Profile Founded in 2011, Crimson Media is the media marketing firm that is focused on providing the customers business-centric solutions that gives you the competitive edge.

Crimson Media employs the expertise of seasoned media consultants and strategists.

Crimson Media

What we do

Crimson Media: Utilizes the social media as a tool for

branding, establishing credibility, trust building, issue resolution, customer engagement and industry leadership.

Brings value to the clients by promoting their business, products/services.

Generates media placements for our clients that build goodwill, generate sales and accomplish strategic initiatives.

Crimson Media

Capabilities

Social Media Strategy Search Engine Optimization Brand Consultancy Online Reputation Management Internal/Employee Communications Training/Workshops Events Content Development

Crimson Media

Our USP We use our strategic thoughts, creativity and technological expertise around human behavior for branding and marketing needs of our clients.

How to get started?

The first thing you need to do is to listen to your customers.

Why you need to listen? To know what customers are saying about

you Gather information and identify potentials Do competitive research Measure the impact of social media

marketing

Our Social Media Action Plan Create a strategy Match metrics to objectives Commit resources and time Welcome participation, feedback and

interaction Share information Not being pushy or fake or sales-like

Social Media Roadmap

Audience

Objective

Strategy Tactics Goal Measur

e

Social Media Roadmap

AUDIENCE Who is your target audience? What are the social networking

sites they visit? How do they participate?

Social Media Roadmap

OBJECTIVE Connect with customers Gain customer insight Build brand awareness Gain media coverage Promote products/services

Social Media Roadmap

STRATEGY Content – New or user generated or based on customer feedback studies

Interaction – Two-way communication between the company and customers

Sharing – Make the availability of information easier

Interest – Generate customer interest to result in sales

Social Media Road Map

TACTICS Blogs Social Network – Facebook,

Twitter, LinkedIn, Google+ Forums Reviews Videos, Images – Youtube,

Flickr Wiki

Social Media Road Map

MEASUREMENT

It is less about ROI and more about influence

Figure out measurement metrics