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CreatingTactical,BuyerFocusedContentToDriveResults

CaitlinRidge,DirectorofCommunicationsLatticeEngines

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AboutMe

DirectorofCommunications

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OurProcess

Ideation

Planning

Creation

Distribution

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GettingtotheIdeaCourtesyofDigishare360

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GettingtotheIdea

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PlantheWork

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• DemonstratethevalueofLattice• Rallyinfluencers

PlantheWork

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• Completetheworkquicklywithafreelancer

• Tapintointernalmindshare

WorkthePlan

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• Blogpost• Emailblast• Workinto

nurture• Salesenablement• Socialmedia• Retargeting• PR

It’sabouttheMarketing

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ResultsOver1,200downloads

Over$200kinpipelineinfluenced

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Questions?

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