C ORPORATE SOCIAL RESPONSIBILTY:

A Case Study of PricewaterhouseCooper (PwC)

Charles John C. Echavia

CSR! Is that really for me? So technical, very expensive!!I’m overwhelmed

What is Corporate Social Responsibility ?

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)is a form of corporate self-regulation 

Corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. 

Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change. 

The responsibility of business towards the society

Corporate Social Responsibility

Myth Surrounding CSR

CSR is not for small businesses

It is too complicated and technical

It is too expensive

It is a market gimmick

Legislative Framework

Senate Bill No. 1239 – An Act Institutionalizing Corporate Social Responsibility, Providing Incentives

Therefore, and for Other Purpose (Corporate Social Responsibility Act)

Why CSR ?

Benefits of CSR

Enhancing your influence in the

industry

Attracting, Retaining and

Maintaining a happy workforce

Increase in customer retention

Long Term Goal

Media interestand goodreputation

Ben

efits

Ben

efits

Saving money on energy and operating cost

PricewaterhouseCooper (PwC)

One of the largest auditing and consulting firm in the world and is operating in 150 countries, It is a multinational professional services firm headquartered in London, United Kingdom. It is the world's largest professional services firm and the largest of the "Big Four" accountancy firms measured by 2012 revenues.

Research Problem

Why do companies engage in CSR?How do Companies apply CSR, andWhat is the correlation between the use of

the CSR and financial performance?

The thesis follows exploratory and descriptive research purpose since it aims to gain a deeper understanding of CSR and it aims to find the answers to questions on how companies engage in CSR. It has also an explanatory approach as it investigates the cause and effect when it answers the question on the correlation between CSR engagement and financial performance. Furthermore, the thesis is based on qualitative research approach as it focuses on words rather that numbers.

PwC Engagement in CSR

Expressing support in human rights and to avoid participating in activities that violates human rights.

Acting in a socially responsible manner, within the law, customs, and tradition of the country where they operate.

Encourage supports in charitable, educational and community activities.

Supports international efforts to prevent corruption and financial crime.

Subsequently, it was hard to explain how companies in general apply CSR, as they do it in so many ways. However, in this study, it was noted that PwC participates in CSR within the areas of Environmental Protection, Charity Works and Sponsorship.

Lastly, the researchers was not able to investigate the correlation between the CSR and Financial Performance since CSR has been implemented in the company most recently. Nonetheless, the researchers believe that the company’s CSR engagement will bring positive result into its financial performance in the long run.

Critique

1 . Subject of the Study

2 . Timing

3 . Duration of CSR engagement

InsightsCSR as pressure and cash outlayCSR as Part of Filipino CultureSenate Bill No. 1239