04/15/2023

A few thoughts on "Socially responsible Investment in child survival and development - the reality check"

D.K.Bose

04/15/2023

Child Survival and Development

For healthy children we need healthy mothersFor healthy mothers we need healthy adolescent

Invest in Mother & ChildD.K.Bose

04/15/2023

Child SurvivalA two step involvementAdolescent to Adolescent care9 months from conception to 9 months after delivery

D.K.Bose

04/15/2023

Child Survival And DevelopmentEducationEmpowermentSkill developmentGender sensitivity

D.K.Bose

04/15/2023

Corporate Social Responsibilty

The reason why and the way to act

D.K.Bose

04/15/2023

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of workforce and their families as well as of the local community and the society at large

D.K.Bose

04/15/2023

CSR as a comprehensive set of policies, practices and programmes that are integral throughout the business operations

D.K.Bose

04/15/2023

And finallyBecause CSR is a strategic business decision and smart investment into the future of the organization, people and profits.

Specifically socially responsible investments on children, adolescent and mothers are investments into the future

D.K.Bose

04/15/2023

Socially responsible InvestmentWhy should doing social good be a corporate

responsibility?Corporate organizations are an integral part of the societyMaking profit should be mutually beneficial to both,

companies and the societyIsn't doing social good a government responsibility?All societal stakeholders are responsible. Companies

cannot only take or make profit from the society, but should also give back something in return

But I do not have the resources, financial, people and the organizational infrastructure

If companies develop business strategy inclusive of this responsibility rest of the things will follow

Must view this as a business opportunityD.K.Bose

04/15/2023

Socially Responsible Investment in Child Survival & Development

D.K.Bose

04/15/2023

Investment in child survival and developmentMy company has nothing to do with child survival and development. It is into mining. Every organization has a lot to do with

child survival and developmentChildren are the futureThey are the builders of the nationFragility of their life bring fragility to

your existenceThey are your future employees

D.K.Bose

04/15/2023

Investment in child survival and developmentInvesting on them ensures your securityInvest in child’s health, education,

nutrition including for mother’s nutrition make good business sense

For a healthy mother and child invest on adolescent girls

Invest in gender parityInvest in women empowerment

D.K.Bose

04/15/2023

What does child survival and development mean?

Care at Pre Natal, Natal and Post Natal stageTaking care of health of adolescent girls and

providing health education- re: Reproductive health

Care and nurturing till 5 years of ageEnsuring mothers healthNutritional provision for both mother and childSupporting actions on preventable diseases, such

as immunization etc.D.K.Bose

04/15/2023

CSR Focus on Health & Development

A Practical Approach

D.K.Bose

04/15/2023

CSR a practical approachCSR a business decisionReview current company philosophy, vision and

mission statement Identify areas of opportunity for CSR participation in

the context of health and developmentDesign a new business strategy. Get stakeholders,

market and operations assessmentsGet marketing mix and organizational considerationsSet value impact and leadership requirementsMatch resources to revised strategiesEngaging stakeholders roles and actions

D.K.Bose

Health and development issuesAccess to water.Safe drinking waterSanitation, Hygiene, Personal hygieneDisease prevention. Immunization, Diarrhea managementSpecific disease management program. R&DMother and child nutritionReproductive health education. Community, Adolescent

girlsPrimary education. Special program for girl childEconomic empowerment through developing SHGs Developing access to electricity. Solar energyFinancial inclusion program Fundamental premise: Must relate to company

vision, mission, brands & services 04/15/2023

D.K.Bose

Integrating health with Business/marketing strategyIdentify stakeholders through whom the strategic CSR program will be implemented

CustomersEmployee InvestorsLocal communitiesBusiness partnersSuppliersCompetitorsDistributors and dealersOpinion forming groupsGovernmentsNGOs InfluencersFacilitators

04/15/2023 D.K.Bose

04/15/2023

ImplementationSensitize all on the overall perspective and on the

issueCreate an internal groundswell on the issueBring in the other stakeholders who are likely to

play an important role in the implementationSuch as Business partnersSuppliers Distributors and dealersNGOsInfluencersReview and ensure complete integration with

the marketing mixD.K.Bose

04/15/2023

Monitoring and Reporting Constantly monitor all information regarding

the new issue. Analyze and identify areas of gaps

Specific to issue,Specific to steps takenSpecific to roles of stakeholdersSpecific to marketing mixSpecific to implementation stepsSpecific to feedback, reporting systems

D.K.Bose

04/15/2023

Some CSR initiatives in IndiaHealth EducationDirect to ConsumerFocus on healthcare

initiativesCounseling sessionsAwareness

programmesHIV and AIDS

services

NestleTCSMRF

Organising training programmes

Organising educational camps

Working with educators

Run company’s schoolDonate computers

TCS IBM ITC

D.K.Bose

EnvironmentRecyling of

products

Control water wasteageWaste minimizationPollution preventionTree plantation

IBMMarutiMRF

04/15/2023

Kerala perspectiveThe State statistically comes out good on health, education and on gender. However there is a lot of scope specifically in the areas of child survival and development. Looking at the statistics it will be worthwhile for the companies analyse needs in areas of:

Health servicesProviding for safe drinking waterSkill training programme in areas of

service deliveryProviding for quality educational

programmeNutrition: Provide nutritional support to

the pre-school children to tackle malnutrition in tribal areas

Support in lifeskill education for adolescent girls and adolescent health programmes

Mobile van service to pregnant mothers to reach the PHC for delivery

Health education on benefits of preventive action through community participation

Collaborate with NGOsSkill development for employment

generation D.K.Bose

04/15/2023

Some companies active in Kerala HLL Lifecare Muthoot Group Federal Bank Sobha Developers V-Guard

There must be many more. However some may be doing

the same as philanthropy rather than as business

investment D.K.Bose

04/15/2023

Some investment areasNutritionPersonal hygieneKnowledge of

reproductive healthEducation/Empowerment

on rightsHealth educationPrepare the mind on

preventable diseasesValues of family planningTaking care during

prenatal and postnatal stages

Importance of breast feeding

Importance of immunization

Importance of nutrition and care of new born babies

On gender sensitivityPrimary educationPerils of early marriageSkill development

programD.K.Bose

04/15/2023 D.K.Bose

Thank You