P goyal’s PPT

PRIYANSHU GOYALgoyalpriyanshu62@yahoo.inpriyanshu@goldenland.in

What is SR? Social Responsibility is an ethical theory, that, an entity, be it an organization or individual, has an obligation to act, to benefit the society at large. It is a duty every individual or organization has to perform so as to maintain a balance between the economy and ecosystem. A trade off always exists between economic development, in material sense, and the welfare of the society and environment.

Unethical

Ethical

SR towards different groups

oProviding fair return to investors

oProviding fair wages and healthy environment to employees.oProviding good quality products to consumers at

reasonable prices.

oRegular in making payments to the suppliers.

Trust and Popularity :The pillars of success

Trust in the brand

Trust in the business to do right thing.

Trust in the business as the Responsible Corporate Citi zen

Socially Responsible system

Commitment of top management

Development of CSR statement

Involvement of all the stake holders Disseminati on at all the levels.

SR undertaken by companies

DellDell has committed $10 million towards education initiatives in 2011 in connection with the United Nations Millennium development goals. More than 70 percent of Dell’s contribution will help young people in undeserved communities.

Aditya Birla groupThey have contributed towards developing model villagesWhich entails ensuring self-reliance in all aspects Viz., education, health care and family welfare, infrastructure, agriculture and watershed management, And working towards sustainable livelihood patterns.

Obstacle In Implementation

o Lack of visiono Lack of fundso Lack of management attitudeo Poor innovation capabilities

http://www.youtube.com/watch?v=9XS_t530X4g

Milton Friedman

Business can and should focus on increasing its profits as long as they stay within the rule of the game, which is to say, engage in open and free competition without deception and fraud.