Construction Marketing In a Nutshell

If you currently work within the field of construction

marketing, or are hoping to go into the field of

construction marketing, there are several things you

should know about the field. Construction marketing

may seem easy and straightforward to some, but it is

actually quite an involved and revolutionary field.

However, there are still some skills you need to learn

before you become an expert in construction marketing.

One of the first things you will want to do when you are

learning how to market your company is create a mission statement.

Creating a Mission Statement

A mission statement is basically a statement that tells potential clients what your company is all about.

The statement should inform a company in a nutshell what your company does and how your company

interacts with its customers.

Many contractors make the mistake of not coming up with a mission statement because they think it is

cheesy and not important. However, mission statements are the foundations of great marketing

campaigns.

Another mistake that contractors often make is that they

undervalue the importance of marketing in general. They

think that they’ll just be able to keep finding business the

old-fashioned way and they’ll be able to make it.

However, times have changed. Much construction

marketing is done online, and so contractors need to start

marketing online in order to keep up with the changing

times.

In order to be a voice in the construction marketing

crowd, contractors must make a specific effort to market

their products. It is the simple truth of the matter.

Developing a Strategy

In order to get a handle on your

construction marketing, you have to figure

out what state your marketing is in right

now. Are you marketing enough or too

much?

How much more marketing would you like

to do? What kinds of marketing are you

doing right now?

What kinds of marketing would you like to

do in the future? You should imagine what your ideal marketing campaign looks like, and then think

about how you can work towards achieving that goal.

It is important that you realize, however, that change will most likely be slow. You cannot put together a

masterpiece marketing campaign overnight.

You probably can’t do it even in a few years even. Building construction marketing campaigns take

patience, determination, and skill.

Your campaign strategy may not succeed, but you must try in order to know if it can succeed. The only

failure is never to try.

The next step is to succinctly exactly what products you are going to offer your customers. You have to

know what you are going to sell before you sell it.

Another benefit of deciding exactly what it is you sell is that you will be able to tell your customers in a

clear manner about the products you sell. Identifying your target customer is also essential to

construction marketing.

Once you identify your target customer, you know who to cater your sales approach to. If you know

your target customer, you will sell more of your goods and services.

Construction marketing does not have to be difficult; it just needs to be thorough. Get your construction

marketing done today and reap the benefits soon.

Photo Credit: Lawrence Whittemore, The City Project, Mariano Kamp