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An overview of the Social Marketing in a Nutshell training course. Learn the in's and outs of how to master social marketing for your business.
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Presented by Sam Lyons
25th of February 2013
“The purest treasure mortal times can afford is a spotless reputation”- William Shakespeare
Our Training Day 9.15 Welcome - Introductions 9.30 What is Social Media?10.00 Why do we need it?10.20 What is Important to Remember?10.40 Break for Refreshments11.00 Google+ overview, setup, Q & A11.40 YouTube overview, setup, Q & A12.20 Twitter overview, setup, Q & A13.00 Delicious Lunchtime14.00 LinkedIN overview, setup, Q & A14.40 Facebook overview, setup, Q & A15.25 Break for Refreshments15.40 Developing your content strategy15.50 How to monitor your SMS16.20 Review of the day16.25 Evaluation16.30 Wrap
What is Social Media?
Social Media is an umbrella term that defines the various activities that integrate technology, social interactions, and the construction of words, pictures, videos and audio. source: en.wikipedia.com
Why do we need it?
1 Million websites have integrated with Facebook
23% of users check Facebook 5 times or more daily
56% of customer tweets are being ignored34% of marketers have generated leads on Twitter
Google’s +1 button is used 5 million times a day
Over 5 million photos are uploaded to Instagram every hour80% of Pinterest users are female
Why do we need it?Brand Awareness & Burning - people spend a quarter of their day using social media. It makes sense for you to be where your customers are. Using social media enables your company to reach a huge number of potential customers.
1 billion Facebook Users 2.23 mill regular Irish Users Search Engine Ranking - Social media profiles (especially those on Twitter, Facebook, and LinkedIn) frequently rank highly with major search engines.
Keeping up to speed - your competitors and your clients are already using the technology, so its your duty to be up-to-date. It’s important to claim your brand name across all the major social media platforms.
Find new customers - posting regular updates relating to your business and activities can remind your friends about what your company does and influence them to use your services or make referrals.
Why do we need it?
What is important to remember?1. Remember: Social Media is a Two-Way Conversation
“In some ways, not replying is worse than not having a presence at all. Firms have to monitor networks for mentions of their brands, and certainly respond when people get in touch.”
“These companies should be using these services to let people know about updates or patches and software changes,”
“But more than that, if people have questions then they should be responding with helpful advice and it becomes part of customer service.”
“It’s about being transparent and consumers react well to that, but it requires a big mind shift from companies,”
Creating this personal connection with your followers, enables you to to turn those followers into die-hard fans — i.e., people that will work on your behalf, spreading the word, and even participating in future ventures.
2. Remember: Respond and Act
● Keep the conversation going and keep your community engaged. ● You have to keep your social media presences up-to-date.● Create a routine where you hit your social media accounts every couple days. ● Set up a schedule that assures you get new content out a few times during the
week.
It’s better to really work your magic on two or three sites than to have inactive accounts on twenty. Inactive accounts hurt your brand and turns users away, so be careful not to bite off more than you can chew.
Target the sites where the people you are trying to reach are the most active.
What is important to remember?
3. Remember: Be Real and Be PersonalBe yourself, everyone else is already taken - Oscar Wilde
Most people would rather converse with a person than a faceless brand.
You’re a real person, so you should tweet, post, and email like one.
Always interact with your followers on social networks as you.
Establishing relationships and connecting with people on a personal level.
What is important to remember?
4. Remember: Encourage Sharing
1. Consistently put out quality content - the higher the quality of the content you share with your followers, the more likely they will be to spread it to their friends.
2. Lead by example - your community will be far more likely to share if they can simply follow your lead. If you want your friends to share what you put out, you start by sharing relevant, quality content that they publish. Use your social media accounts to publish or link to content from around the web in addition to your own content
What is important to remember?
5. Remember: Get your whole organisation active
Make social media participation an organisational policy, because when everyone at your organisation is connecting with people on Twitter and Facebook, you’ll be able to engage many times as many people than if just a couple of people are tasked with using social media tools.
Create a social media policy
A social media policy doesn’t have to be big and complicated, it simply needs to outline your goals and expectations and how people in the organisation are expected to conduct themselves when dealing with your followers over the different social media channels.
What is important to remember?
What channels do you need to use?The Networks
Google+YouTubeTwitterLinkedInFacebook
Google+
A Social Layer across the web
500 million users - 343 million active users
Profile - Events - Communities - Photos - Hangouts - Explore - Pages - Local
http://www.youtube.com/watch?v=HTI2xWnT7rM
YouTube
Over 800 million unique users visit YouTube each month
Over 4 billion hours of video are watched each month on
YouTube
72 hours of video are uploaded to YouTube every minute70% of YouTube traffic comes from outside the US
In 2012, YouTube had more than 1 trillion views or around
140 views for every person on Earth
Fastest Growing Viral Video
460,000 - Average number of new accounts per day
It now takes 1 week for users to send a billion Tweets.
66% use Twitter in front of the TV
1.6 billion search queries per day
175 Million members, growing at 2 members per second
1 million groups have been created that contain between 2.25 million members
Mobile is LinkedIn’s fastest growing service.
75,000 developers are integrating LinkedIn’s API’s into their own services
LinkedIn get 2billion+ network updates viewed weekly.
1 billion active users (as of 31st Dec 2012)
48% of 18 to 34 check Facebook right when they wake up
35+ age group now accounts for 30%
3/4 of a billion photos were uploaded over New Years Weekend
600 million mobile users
Developing your content strategy
Remember there is no one right way. You need to get to learn to needs and psychology of your customers.
Never over push your sales - remind yourself of the annoying salesperson in the shop - 80/20
Ask for responses and use open questions - 5 bums on the rugby post
Running a Contest or Sweepstake - Giveaway prizes that are relevant to your brand and products - prizes that will keep telling your story
When to use Ads and Promotions
Other Services
YouTube Channel, Buaa, Plaxo, Digg, Delicious...Which services does your business need?
How to Monitor Your Social Media activities?
Google AnalyticsGoogle AlertsRSS FeedsOthers
Case Studies - B2B
Cisco Shaved $100,000+ off Product Launch
5 Examples of Succesful B2B Use of Social Media
IBM's social media skills initiative for partners
Days Review
What is Social Media?
Why do we need it?Brand AwarenessSearch Engine RankingKeeping up to speedFind new customers
What is important to remember?1. Remember: Social Media is a Two-Way Conversation2. Remember: Respond and Act3. Remember: Be Real and Be Personal4. Remember: Encourage Sharing5. Remember: Get your whole organisation social media activite
What channels do you need to use?Google+, YouTube, Twitter, LinkedIn, Facebook, Blogger, etc
Google+ = a social layerProfile, Friends (circles separate business & pleasure), Events, Communities (groups of interest), Local Biz and Hangouts (vid conferencing, training, webinars, shared screens)
YouTube - entertain, educate and connectHow can video work for your organisation? What makes a video viral? Design your channel inline with your brand.
Twitter - microblogging - requires planning and thought to be an effective tool.
Days Review
Twitter - microblogging - requires planning and thought to be an effective tool. #Hashtags allow you to make your content relevant and searchable. Build followers by following others that share the same interest
LinkedIN - the professionals network - build your personal and business profile - SEO - connect with people that may be of benefit to your business - opportunities to find people that can enhance what you do.
Facebook - a personal space where its good to be socialFind the voice that your customers want to hear. Create quality content that engages and opens the 2-way conversation
Days Review
Days Review
Other Services - Blogging, Buaa, Plaxo, Digg, Delicious...Which services does your business need?
How to Monitor Your Social Media activities?Google AlertsGoogle AnalyticsSocial Stat tools - HubSpot
Help us improve: Evaluation Form
Consider how these tools can be of benefit to your business or what challenges you feel your business may have with using these tools?
Social Marketing CatchupTue, 5 Mar, 3:00 PM - 4:00 PM
https://plus.google.com/events/c6t043jdhcot3qqdleaemutkups?authkey=CJvBoLq1leW8rAE
for any other questions please contact me directly: [email protected] or 0868098528
