Ready

to go

shopping ?

In a few

words…

Shopping process is speeding up…

ISDR (Popai) : let’s put it in the right perspective !

based on a majority of unplanned purchases

NET ISDR

based on brand’s choice in store

planned or unplanned : people choose « at home » !

no matter the type of product (A-brand or not)

FMCG sector is a more important factor

Creating a preference for the brand

is fundamental !

Conclusions