Colourburn for Atrium

Atrium Studio Case Study

1 BRAND BLUE-PRINT

● Strategic development ● Copy ● Graphics !(1st Quarter)

2 BRAND IDENTITY DEVELOPMENT

● 3 phase development ● Brand application ● Brand use file ● Photography !(1st Quarter)

3 PROSPECTUS

● Concept ● Copy ● Graphics ● Design and Print !(1st Quarter)

4 WEB LAUNCH

● Concept ● Design and

development ● Copy ● Photography ● SEO !(2nd Quarter)

Visit the Atrium website

5 LAUNCH EVENTS

● Stand design and delivery ● Concept design and delivery ● Competition ● Promotion and events management ● Merchandise !(2nd Quarter)

6 PRINTED MARKETING TOOLS

● Postcards ● Posters and Flyers ● Business Cards ● Portable Stand ● Promotional

merchandise !(2nd Quarter)

7 ADVERTISING & EDITORIAL CAMPAIGN

● Including coverage in: ● Devon Life ● Education + ● Exeter Living ● Western Morning News ● Express & Echo ● Mid Devon Gazette ● The Herald !(2nd Quarter)

8 DIGITAL MARKETING TOOLS

● Facebook Page [275]

● Twitter [542] ● YouTube ● News Blog ● Google

Analytics !(2nd Quarter June to August 2014)

9 DIGITAL WEB STATS

10 FILM

PLAY FILM

www.colourburn.com