CO2 METER

Did you say “Green” ?

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Started 2 years ago

Pragmatic and down-to-earth approach

GreenPost program as umbrella for internal & external initiatives

Long-term partnership with WWF to achieve our objectives

Green Post:A pragmatic approach

Picture by NASAAdam Nieman / Science PhotoLibrary

The athmosphere is thin…and fragile

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CO2 Making carbon emissions visible

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CO2 In Belgium

•A Belgian citizen emits 14,3 tonnes CO2 a year.

•Each sphere of the Atomium is about the volume of 5 tonnes CO2.

•In Belgium, we emit around 30 millions spheres a year (precisely, 143 millions tonnes CO2)

109.200 tons of CO2 would fill a sphere of 480m across

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CO2 La Poste – De Post

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CO2 How much is too much

Copenhagen : « Limit global average temperature increase to 2°C »

According the IPPC fourth assessment (2007)

The Climate Change Tanker

2100 3000

0 to 100 yearsCO2 emissions

CO2 concentration100 to 300 years

Temperature a few centuries

Sea level rise due to

therm

al expansion

centuries to millennia

Sea level r

ise due to

ice m

elting

several millenniaMagnitude of response

Time taken to reach equilibrium

Source: IPCC 2001

Did you know…

• The overall, CO2 emission of door drops = 1.34 kg/kg of paper, • Lots of people think that DDM is environmentally

unfriendly, • Example: a household of 3 people choosing green

electricity - 3500 m² footprint - 400 m² by covering pans of water while

cooking? • In contrast, the reduction in footprint for not receiving

door drop media is only 240 m² !

Focus on an individual person

– Let’s have a look at an individual person. • Mail represents 0.1% of total households CO2

emissions in Europe. • The 14 kg of CO2 emitted yearly is the equivalent

of a 70 km car journey or 9 litres of milk (source: The European Mail Industry Platform, ‘The facts of our value chain’, 2009)

• A single PC emits 495 kg of CO2 annually• Reading a newspaper releases 20% less carbon

than reading a newspaper online for 30 minutes.

Residential customers : 1 initiative under study

Business customers : 3 initiatives under study

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Clean Data

Green DM Advice (DM Carbon Meter)

CO2 Compensation of Large Mailings

Green Post: 4 initiatives towards our customers

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Focus on ‘Green DM Advice’ (Carbon Meter)The Post proposal

Helping clients to reduce the CO2 footprint of their DM campaign at each step of the DM life cycle

By use of a software tool called the DM Carbon Meter

While keeping an eye on the return on investment of the DM campaign

Optional: impact study on content and intention to act

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DM Management: the tool

The life Cycle of a DM campaign

DM Carbon Meter

• Purpose– Calculate carbon (CO2-equivalent)

emissions produced during a standard mailing

– Possibility to choose low-carbon alternatives

– Give an easy-to-understand KPI for benchmarking against another single DM campaign & a low cost/low carbon campaign

Inputs Screen

Results Screen

Example of a DM Campaign









How this Campaign goes low-carbon ?

Recycled paperFrom FSC to 50% Post-consumer

Weight of paperFrom 170 g/m² to 100 g/m²

How this Campaign goes low-carbon ?

From 164 to 93 g CO2 per mail ! Gain 44%

Focus on CO2 Compensation of Large Mailings The Post proposal

Calculate CO2 emissions linked to the distribution of a mailing

Allow customers to compensate CO2 emissions for a symbolic amount (see next slide)

Invest financial proceeds in CO2 reduction projects via a trusted third party

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DeliveryPrinting Enveloping

Case: Mailing of 100.000 Direct Mail Addressed items of 50 g ‘Franking’ budget ~ € 35.000 Amount of CO2 emissions Between 1,8 and 2,2 Tons Financial value of CO2 emissions ~ € 20 - € 30

Sources: PostEurop, The Post

Focus on CO2 Compensation of Large Mailings CO2 linked to the sending of a mailing

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What’s in it for me as a customer?

Positive communication towards stakeholders Clients: visibility (“carbon-neutral” logo on the mailing) Employees: increased loyalty Other stakeholders: improved image…

Potential impact in green accounting / CSR report thanks to green certificate

Focus on CO2 Compensation of Large Mailings Benefits for customers

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