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Presentation of the Marketing Cloud to Cloudforce Essentials Brisbane, Melbourne, Auckland
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in/derektweets
@derektweets
Derek LaneyDirector Product Marketing Management
Introducing the Marketing Cloud
in/derektweets
“the result will be a new kind of conversation. And it will be the most exciting conversation business has
ever engaged in”
Source: cluetrain.com
Markets are Conversations
engaged customers spend 40% more
and are 30% more satisfied
Source: Bain & Company, “Putting social media to work” 2011
Social Finds its Pay Day
Business is SocialEnterprise Adoption of Social Networking
70%Companies Adopted Social
2008 2009 2010 2011 2012
$1.3 Trillion in value can be unlocked through social technologies.
“ ”
Source: 2012 McKinsey Global Institute Study: “The Social Economy”
123%growth in social customers
Jun 2010Dec 2010 Jun 2011
Dec 2011
Fortune 100 Facebook Fan Growth
Fortune 100 Web Traffic Growth
Source: Webtrends, “The Effects of Social Networks on the Mobile Web and Website Traffic”; Google Social Media Analysis Study
Customers Flocking to Social Channels
By 2017, CMOs will spend more on IT than CIOs.
Engaging
Transparent
Targeted
Real Time
Unsolicited
One to many
Untargeted
Static
Old Way
Biggest change in 60 years
Social Has Changed Marketing Forever
People are No Longer Faceless Data
Enormous Opportunity:
Listen in real timeBuild & engage connectionsTurn insight into actionBe more targeted than ever
And more connected than everPeople are People
Social has Created Chaos for Marketing
Turn insights to actions and connections to customers for life.
Worlds Only Unified Marketing Suite
Global Leader in Social Marketing
55% of Fortune 100
8 of 10 Largest Advertisers
Thousands of Customers
B2B & B2C
How?
1. Align Social Goals to Business Goals
Resource: A Framework for Social Media Analysis - susan_etlinger
Listen / Analyze
Publish / Measure
Your Brand Your Competitors Your Customer’s World
1 2 3
4 5 6
7 8 9
Engage
Resource: Deriving Insight From Social Data
2. Listen to Your Customers World
3. Find Your Interesting Story
“The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar
4. Prepare to Engage at Scale
Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12
4. Prepare to Engage at Scale
5. Use the Whole Kitbag
DEMONSTRATION
Turn insights to actions and connections to customers for life.
Worlds Only Unified Marketing Suite
Where to Get Help & Develop Your Strategy
http://bit.ly/measureupsocial
Thank You To Our Partners
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