TARGET MARKET

TARGET MARKET

TARGET MARKET

Target Market

MEN CLOTH BOX | WHAT IS MEN CLOTH BOX?

Subscription-based fashion online delivery service

Customized Stylish Advice

MEN CLOTH BOX | WHAT IS MEN CLOTH BOX?

Physical Information Styling Preference (If any)

Cloth Set Delivery (Suggested Combination Set)

1-time purchasing Subscribed Membership

6 - 7 PM Place order

(1 hr.)

7 PM - 9 AM Supply the cloth

(15 hr.)

9 - 12 AM Assembly ClothBox

(3 hr.)

6 PM Summarize Payment

Cycle of Service

12 – 1 PM Decorate ClothBox

(1 hr.)

1 - 6 PM Deliver ClothBox

(5 hr.)

6 PM Summarize order

Operational scheduling

Market researchProduct specificationProject PlaningWebsite developmentSupplier contactMarketing planPilot websitereversionOfficial launch

Marketing team Planning teamDeveloper team Financial team

DEC JAN FEBCloth Box Gantt Chart

SEP OCT NOV

MARKETING

ClothBox Facebook Fanpage 2 ways communication / Build brand

awareness Reach 25.5 Millions15-40 NTW

ClothBox Youtube Banner

Men Cloth Box

Drive awareness & traffic to landing page which is our website itself Reach 7.4 Millions

15-40 NTW

ClothBox Brand Ambassadors

Female presenter to gain awareness from target

customers

ClothBox Brand Ambassadors

Male presenter to represent brand characteristic

ClothBox Press Media

Selective lifestyle magazine to create sense of fashion into the brand

ClothBox | Support Activities (Booth)

Introduce ourselves to the target customers in selective areas

Cloth Box

ClothBox | Support Activities (leaflet)

Giving away leaflets around selective target market areas

ClothBox Press MediaTarget office workers who use bts/mrt as a main transportation >> Gain awareness effectively

<200 points / <600K copies / Day

ClothBox | Content Ads

ClothBox | Content Ads

ClothBox | Promotion & ThemeJ an Feb Mar Apr May J un

Grand Opening Valentine's Bitch on the Beach Songkarn Back to School Play to win

Couple sets / Red Tone Tank Top Collection FLOWERY J ean J umper Smart Casual

20% Off 10% Off 10% Off

1F1 10% Off 10% off + Free Special collection 10% Off

J ul Aug Sep Oct Nov Dec

Prince Charm Blue J asmin New Season Halloween Loy kratong Christmas / New year

Elegrant Detail Navy Blue Dotted Mystery Plaid Gift Set

10% Off 20% Off

10% off + Free Special collection 10% Off 2F1

Regular Promotion

Member Promotion

Regular Promotion

Member Promotion

2017

Theme

Special Collection

Promotion

Promotion

Theme

2017

Special Collection

ClothBox Marketing Calendar

2017

Media Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Facebook Fan Page                        

Youtube's Banner                        

Magazine | A Day                        

Newspaper | M2F                        

Booth Activities                        

Leftlets                        

Promotion support                        

Financial Planning

CEO; 30%

Founders; 30%

Suppliers; 40%

Initial investment = 2.4 MB.

CEO Founders Suppliers

2017 2018 2019 2020 20210

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

90,000,000

31,124,184

43,846,510

57,438,929

70,894,882

82,102,528

Revenue

COSG47%

Gross Profit25%

SG&A22%

EBIT & EBT3%

Tax1% Net income

2%

Chart TitleIncome Statement 2017

Project Evaluation.

Start 2017 2018 2019 2020 2021

฿(4,000,000.00)

฿(2,000,000.00)

฿-

฿2,000,000.00

฿4,000,000.00

฿6,000,000.00

฿8,000,000.00

฿10,000,000.00

฿(2,400,000.00)

฿816,314.76

฿5,448,746.01

฿7,394,388.63

฿8,976,010.30 ฿9,143,693.48

Net FCF

Net Present Value (NPV) 2,678,453.02฿ IRR 132%

Payback period 11.00 Months

* Discount rate @60%

Project evaluation

Exit Strategy

Sell business to others.

Company value @ Year 5 2,678,453Terminal value@IRR60% 3,047,898

Expected sale value 5,726,351

Exit Strategy