Final Strategic Plan and Presentation

Running head: FINAL STRATEGIC PLAN AND PRESENTATION 1

Final Strategic Plan and Presentation

Arita Gibbs

BUS/475

December 1, 2011

George Taylor III

Final Strategic Plan and Presentation 2

Strategic Plan, Part I: Conceptualizing a Business

I have a child who is artistic and throughout his life I have searched for various programs

and facilities that would enhance his learning ability. Now that he is an adult there are only a few

places, which offer continued life lessons for adults with autism. Most of the facilities are faced

with no money or support. The government has reduced funding to the nonprofit organizations

because of the poor economic conditions. There is usually not enough staff to assist an

individual with his or her needs. Your loved one can be reduced to sitting in the house all day

with no stimulation and nowhere to go. Then the idea came to me that these adults needed some

training in how to make it in today’s society. Transitions are a large part of any school or work

day, as we move to different activities or locations (Hume, K, 2010).

Vernon’s Bright Minds Adult Daycare Center-For Adults with Autism is the new

organization I am introducing into the marketplace. In today’s society there are many families

facing the dilemma of placing a child with autism who has become an adult in a comfortable

setting while he or she has to work. Individuals with Autism need to have the opportunity to

mingle with other people and take part in challenging activities (Rappeport, 2011). My daycare

for these adults will provide different services, including improvement on his or her reading,

writing, and social skills, therapeutic classes, cultural activities as well as a place to go to

socialize with other people.

Mission Statement

Vernon’s Bright Minds Adult Daycare Center-For Adults with Autism mission is to

provide a safe and nurturing environment founded upon caring, respect and compassion toward

each individual’s abilities and disabilities.


Vision Statement

Vernon’s Bright Minds Adult Daycare Center’s vision is to become the leading service

provider of an adult daycare service for Autism in the world. Helping people with disabilities

will be the key to our success.

Principles and Values

Principals are described as the essential truth that functions as the groundwork for a

system of ideas or actions or of a chain of reasoning (Pearce & Robinson, 2009). It is also

concluded for a chain that values, beliefs or ideas which are important to the organization

(Pearce & Robinson, 2009). Both principals and values are vital to any organization. Vernon’s

Bright Minds Adult Daycare Center is grounded in principles and value of its founder. Vernon’s

Bright Minds Adult Daycare Centers programs and services will provide compassionate care for

our customers.

Our adult center will provide quality in all programs and be held responsible to those who

employ and maintain our services. Making individuals and their families stronger is a key factor

on which our organization stands. Everyone linked to our business will be treated with respect

and dignity. Activities will be executed in an ethical and truthful way. We are dedicated to

improving the skills and talents of our employees and supporting their involvement. Vernon’s

Bright Minds Adult Daycare Centers will provide a one-of-a-kind service. We will accept any

opportunity and challenge to provide service by becoming creative, flexible and suitable.

Strategic Direction

The company’s vision, mission, and values are vital to the strategic direction that

Vernon’s Bright Minds wants to achieve. The direction is aim toward promoting independence.

Supporting each individual and encouraging him or her to realize his or her hopes and dreams.


Our job is to offer flexibility and choice. The ongoing challenge is to provide services that are

personalized.

We will also propose ways that do not compromise the future well-being of the company

and that will help Vernon’s Bright Minds Adult Daycare achieve sustainability. One way we will

accomplish this goal will be to hire the adequate staff. Each staff member will be professionally

trained and certified in counseling, physical fitness, diet, and job training. The National Autism

Society offers classes and certification for all areas of autism (The National Autistic Society,

2011). Over the next three years our organization will create and put into operation an external

and internal communication strategy that advocates and conveys the importance of early

education and care for all individuals with autism. By accomplishing these tasks this will build

the internal infrastructure in order to support the company’s vision.

Customer Needs

Vernon’s Bright Minds Adult Daycare Center will evaluate and screen each customer to

meet his or her specific needs. This will be done periodically throughout the customers stay with

us in order to continually improve their experience with our organization. The customer’s needs

are the driving force in making this business a success. Because we offer not only a one-on-one

service but we also acknowledge each level of improvement with a certificate of excellence

award. This award gives the customer a sense of achievement and encourages him or her to

move to the next level. Our goal is total independence for our customer.

Conclusion

To have a successful business one must have a vision, mission and value statement. This

describes the organization’s strategic direction. The Vernon’s Bright Mind Adult Daycare has

the right foundation, and is sure to attract a multitude of customers. It will continue to remain


focused on the needs of the customer. We will function with the utmost integrity because we

have an ethical and social responsibility to our customers and the community. Our efforts today

will produce independent and productive artistic adults for the future.

Strategic Plan, Part II: SWOTT Analysis

Vernon’s Bright Minds Adult Daycare Center-For Adults with Autism is a care facility

for the developmentally disable adult. Our facility is a place that is available to individuals, who

are over the age of 18; these adults are not able to stay home alone while their parent or parents

go to work. We can accommodate 50 adults each of which will have our undivided attention. In

our organization adults with autism have the chance to socialize with other people and take part

in exciting and challenging activities (Rappeport, 2011). We intend to provide the highest level

of patience and care to every individual.

Vernon’s Bright Minds Adult Daycare Center will be an asset to the developmental

disable adult community as well as the community as a whole. Our goal is to meet the social,

physical, mental, recreational, educational, and vocational needs of each of our customers. We

want everyone to leave at the end of the day feeling relax and ready to come back the next day.

Parents of autistic adult children can feel relieved knowing their child is in a safe and healthy

environment.

A SWOTT Analysis is defined as an audit and the analysis of a strategic position of the

business and the environment (Pearce & Robinson, 2009). The main purpose is to summarize

the conditions that the organizations leadership must address during strategic planning. In week

three of my Integrated Business class I was instructed to complete a Strategic plan, Part II:

SWOTT Analysis on my business, which is Vernon’s Bright Minds Adult Daycare Center-For


Adults with Vernon’s Bright Minds Adult Daycare Center-For Adults with Autism, and the

details are shown below.

Vernon’s Bright Minds Adult Daycare Center-For Adults with Autism

SWOTT Analysis

External Forces and Trends Strength Weakness Opportunity Threat Trends

Legal & Regulatory

Set guidelines for proposed legislation

Not enough laws to protect the company

Increase knowledge

for legislation

Influence of Politics on

laws

More laws being made to protect the

disabled

Global ExpansionTerritory interest

Add an additional

facility Inflation

Company’s now use resources from other

countries

Economic

More government

funds availableUnreliable cash flow

Increase customer base

Increasing cost of care

Today's economy leads to fewer

customers because of job loss

TechnologicalAdvanced equipment

Hesitate to change

New discoveries and changes

Unable to adapt to changing

technology

Continued new developments for

classes and equipment

InnovationNew products on the market

No new concepts

Continual education for

employees

Another facility doing

something better

Continuous improvement

SocialEstablishing a

good reputationNo

advertisement

Improve education

systems and levels

Unhappy customers Lifestyle changes

Environmental

Providing Knowledgeable

informationImproper location

Increase community acceptance

Staffing challenges, government

fundingProductive and

satisfied customers

Competitive Analysis

Better understanding of the competition

New company no reputation

Staying ahead of our

competitors

Other facilities out performing

our organization

Knowing the competition

Internal Forces & Trends

Strengths Weaknesses Opportunities Threats Trends

Strategy

Excellent training

programs

Not keeping well trained employees

Growing market for

target customers

Limited Liability issues

Continuous improvement

Structures Well organized Unorganized

To become better

establishedUncooperative

employees Six Sigma


Processes and Systems

High-level process and

systemsBroken

Processes

Faster improvement

plans

Not enough knowledge of

systems processes

Periodically check and update

ResourcesPlenty of

available fundsNot enough

fundsIncrease

employee payLayoffs of employees

Increasing customers

Goals

Exceeding and maximizing

goals

Goals do not meet the needs of the customer

To satisfy an unhappy customer

Unsatisfied customers

Timely completing our goals

Strategic Capabilities Qualified staff Poor planning

Increase focus on planning

Untrained Management

To stay competitive

CultureFriendly

environmentNot open minded

Culture change for long-term

modelDisgruntle employees Satisfied Customer

TechnologiesLatest

equipmentFaulty

equipmentMore advanced than competitor Computer virus

Maintaining updated equipment

Innovations

Research and Development Department No new Ideas

To be first in the business

Employee takes ideas to another

companyAlways creating

new classes

Intellectual property

Patents and Copyrights

Not able to attain rights

Leader in your field

Employee leaves the company

All intellectual properties of the

organization copy written

LeadershipProfessional Management

Poor leadership

To advance to the next level

for the business

When leadership focus is not on

the goalHiring only the

best

Economic

The cost of living has affected everyone. Vernon’s Bright Minds Adult Daycare Center is

aware of the economic crises in America. With rising cost within our organization and a decline

of new customers we must look for ways to increase our customer base. This may be in the form

of creating new programs or obtaining grants to subsidize the cost.

Legal and Regulatory

When considering legal and regulatory forces and trends there are laws that govern

treatment of the handicap and what concessions need to be made to the building that houses the

company. Politics can cause a threat to these endeavors because no one looks at the problems

and the resolutions; they are looking at who brings the issues up. We have an opportunity to


bring information before the governing body and make changes for the better, for example, better

benefits for people with autism and increased federal funding.

Culture

The culture of Vernon’s Bright Minds is one that promotes, trust and learning. Everyone

has a welcoming nature. It is our idea that everyone has that attitude for years to come. Any

employees who are disgruntled will be worked with on an individual basis. We will have

morning progress meetings to review the customers previous day’s activities as well as stress

relief activities for the employees and the daycare adults at the center. By being available and

honest with our clients we will build trust.

Competitive Analysis

It is important to know what the competition is doing soon because an analysis will help

to keep Vernon’s Bright Minds in the front running. The biggest threat is if another company

offer things that cause us to be out performed. We must keep an open mind and keep abreast of

all new ideas in this area.

Goals

Our goal is to have superior customer service, which will include zero complaints. In the

event there is a lack of satisfaction Vernon’s Bright Minds Adult Daycare will put the customer

first and show respect and compassion to every opinion and concern an individual has. We are

dedicated to our mission in providing a safe environment to every individual. One of our main

concerns is to educate parents and the community about autism. Vernon’s Bright Minds Adult

Daycare Center will increase it’s annually revenue by 10% per year and will ultimately be

number one in the next five years.


Technological

Technological changes happen every day, and we will try to keep up with all updates. If

we are not able to make the necessary changes we could become behind and lose business. We

must continue training for our employees by requiring them to take two continuing education

classes each year. Our employees will need to be people who except change and can move

forward in a timely manner. Our organization is working with a team of scientist to research

ways to make autism less challenging for customers.

Resources

With the economy the way it is today resources could present a problem. There may not

be as many customers as expected, which would lead to reduction in the workforce. This would

cause the customer to get a lesser quality of service. We would have to put in a contingency plan

in order that we adequately use our monetary resources and also our people resources.

Organizational Change Adaptation

Our facility is one that has to adapt well to change because this is what keeps our

organization functioning and factor helps Vernon’s Bright Minds Daycare Center to stay in

business. Vernon’s flat structure and team centered on functions will allow us to develop a

competency in providing comprehensive care that centers on the quality of life needs of clients.

Value Chain Operations

As we look at the value chain operations the company will take excellent care of each

individual from the time he or she enters the building and until they become a functioning

member of society. Each step of the process will be reviewed for continuous improvement.


Hypothesis

H0- Adults with autism will have no change in quality-of-life or emotional well-being.

H1- Creative activities cause adults with autism the ability to become more creative.

H2 -Creative activities do not cause adults with autism the ability to become more creative.

Conclusion

Vernon’s Bright Minds Adult Daycare Center will pursue the strategic plans, which are

listed above. It is our duty to fulfill every goal and objective in the organization. Our facility will

continue to support people with disabilities and their families as well as providing educational

knowledge to the community. Internal and external factors are important in starting a new

business this determines how successful the organization will be become.

Strategic Plan, Part III: Balanced Scorecard

This week’s assignment is to prepare a balance scorecard to determine the business

strategic objective. A balance scorecard is designed to develop a clear vision and plan; it also can

identify strategies that originate from the business’s vision and mission statements. The four

main objectives of a balance scorecard are financial perspective, the customer’s perspective, and

processes or internal operations perspectives, and the growth, and learning perspective (Pearce

&Robinson, 2009).

Financial Perspective is a very important tool to the business because of how situations

are handled. Financial perspectives answer the question: Is the company’s strategy, operation,

and implementation connecting to the end result. The financial perspectives include financial-

based measures that indicate if the pursued strategy is working.


Customer Perspective focuses on the viewpoint of the customer. The challenge is how

well the business is serving its target customers to meet the financial objectives. Customers look

at businesses; by the way they handle time, customer satisfaction, customer retention, and

measures connected by service availability and price (Business Excellence, 2011).

Processes or Internal Operations Perspectives are crucial to the success of the company.

This process determines if the customers and shareholders are happy. Applying the balance

scorecard adds the feature of incorporating improvement (Business Excellence, 2011).

Learning and Growth Perspective is mainly centered on the employee. It focuses on the

human capital, culture, and information elements that contribute to the firm’s ability to create

value and implement its strategy.

Vernon’s Bright Minds Adult Daycare-For Adults with Autism vision statement:

Vernon’s Bright Minds Adult Daycare vision is to become the leading service provider of an

adult daycare service for autism in the world. Helping people with disabilities will be the key to

our success.

Vernon’s Bright Minds Adult Daycare mission statement: Vernon’s Bright Minds Adult

Daycare mission is a safe and nurturing environment founded upon caring, respect, and

compassion toward each individual’s abilities and disabilities, which will in turn help him or her

achieve their independence. Our organization will also offer professional assistance to better

educate parents and professionals in the community about autism.


Vernon’s Bright Minds Adult Daycare Balanced Scorecard

Financial Prospective: When starting a business there is limited capital for what the

business wishes to accomplish. An adult daycare center is no different. Therefore, it is vital to

target the financial resources that are available for the achievement of the goals that has been set

for the organization’s mission and vision statement. Our objectives are to increase our target

customer market by 10% within the next two years, and our goal an additional 5% in our sales

within one year. Each of these objectives will help increase the company’s market share to 51%

and make Vernon’ Bright Minds Adult Daycare become number one in the adult daycare field.

Customer Prospective: The customers of our business are the adults, and the parents who

bring his or her adult child to our facility. Before Vernon Bright Minds Daycare can increase our

customer base of 20% within a two-year period we will have to maintain and develop a

relationship with our existing customers as well. It is important to meet and exceed our

customer’s goals. This is one reason if there are any of our parents or clients unhappy it is our

duty to fix whatever issues and give 100% satisfaction within a 90-day period. We know that it is

not always easy to satisfy everyone but at Vernon’s Bright Minds we believe in the highest level

customer service. Adults with autism are not easily accepted in the community mainly because

most people are not aware or have any knowledge of autism. These individuals are human beings

just like everyone else. Our organization will increase community acceptance by 50% within one

year by becoming an active networking participate through completing a pre and post survey.

Processes: One of the key factors to a company’s success is its organizational processes.

Processes are the key processes (not all) that contribute to the firm’s help your organization meet

its financial targets and deliver on its customer value proposition. Vernon’s Adult Daycare


Center will increase the education systems and levels by 10% within one year by demonstrating

to the parents of an autistic adult our center is providing a safe, wholesome environment whereas

other centers may have a similar objective. We will have a 1 to 2 ration with clients and

instructors this will put us at an advantage having less than others organizations by working with

individuals one-on-one. Vernon’s Bright Minds Adult Daycare will continue to monitor activities

on participates of the program. In today’s society technology is advancing daily. We will update

new discoveries and changes of 100% by 60 days in our customer preference and buying

patterns. The market focuses on businesses that continue to provide a different kind of value and

benefit to the customers need and his or her expectation of our service. This way we can keep a

handle on our competitors from stealing the company’s market share, customers, or any new

market in creation.

Learning and Growth: Vernon’s Bright Mind’s Adult Daycare can only achieve when

team players are involved in the centers operating processes. We are geared to fulfilling the

wants, and needs of the individuals under our care as well as the parents and the requirements of

the legal system. Vernon’s bright Minds Daycare will increase employee pay annually by one

percent, and no employee layoffs are effective immediately. This will boost morale and

attendance within the company. To keep our competitive edge there will be continual training for

our employees to help better educate him or her on the care for adults who have autism this will

consist of taking one course every six months.

Incorporating the four objectives into a balance scorecard is a way the business plan can

establish and manage an adult daycare. Vernon’s Adult Daycare Center has provided below a

balanced score card to provide a better understanding of the company’s mission and growth to

become successful.


Balanced Scorecard

Balanced Scorecard Category

Objective Metric Target

Financial

Growing target customer market

Number one in field

Increase sales

10% Increase

51% of market share

5%

Two-year period

Within five-years

One- year

Customer

Increase customer base

To satisfy an unhappy customer

Increase community acceptance

20% Increase

100% satisfaction

50% acceptance

Two-year period

90-day period

One-year

Processes

Improve education systems and levels

New discoveries and changes update

Evaluate processes

10%

100%

100%

Within one-year

Every 60 days

Every six months

Learning and Growth

Increase employee pay

No employee layoffs

1%

Zero layoffs

Annual evaluation

Effective immediately


Continual education for employees

One course Every six months

Strategy is about change and getting the organization to change is not always easy.

Developing a balance scorecard by including the vision, mission, values, and SWOTT Analysis

helps to create various objectives in a business strategy. Our organization will implement the

four perspectives financial, customer, process, learning, and growth for Vernon’s Adult Minds

Daycare Center-For Adults with autism because these tools will be a powerful way to set, and

measure success to identify problems as they come up.

Final Strategic Plan and Presentation

My final goal in this endeavor is to provide a strategic plan in which I implement the

strategies, and tactics for my strategic objectives, measures and targets. I will include the

marketing and information technology strategies and tactics as well as a plan in developing three

methods to monitor and control a proposed plan. As a final point, I will recommend actions

needed to address ethical, legal, and regulatory issues Vernon Bright Minds Daycare Center

faces and how we can improve corporate citizenship.

The success of the company is dependent upon the strategic planning and decision-

making skills. Vernon’s Bright Minds Adult Daycare will focus on the company’s mission,

vision, value, and goal set as well as the short and long term goals set for the company. Our plan

is to center on measurable milestones to guide ongoing adjustments in course and action.

An important part of our marketing strategies consist of advertisement, direct mail, and

communications with other families with autistic family members. We will search different


health-related databases, and call several national organizations to be familiar with autism and

can provide additional documentation. To become successful we will focus on the basic

foundation of our business, for instance, the mission and vision statement, our short, and long

term goals, values and most important strategy. This is a part of the guidelines our organization

plans to accomplish.

We will monitor our success through technology. Vernon Bright Minds Adult Daycare

will set-up a webpage with details about our organization, location, hours of operation, and

staffing. Our webpage will also offer a questionnaire to our customers to receive feedback on any

concerns and ways to improve the business. Another idea, which will capture our audience’s

attention is by offering discounts to our web base members. In addition to putting out fliers in

public areas such as stores, gas stations, churches, and billboards are just a few of the ways to

gain new customers.

Next our company will have weekly meetings for managers as well as the employees to

discuss new plans to help improve the business strategic plans. Monitoring and controlling

meetings can bring out new ideas that can help increase public awareness for the company. In

these meetings there will be discussions on guidelines, effectiveness, new products, and daily

and weekly schedules for the staff. Being consist with these meetings will be vital to the success

of the company because it is a way to monitor and measure the goals financially and

operationally.

In addressing the ethical, legal, and regulatory issues facing the company Vernon’s Adult

Daycare Center will hold the highest standards in given quality care, service to everyone in our

organization and the community. We are making a commitment to ongoing education and


professional growth. Our staff will be properly trained and certified. They will respect the rights

of each individual and maintain a confidentiality concerning each member, which is required by

law. Our members and staff will have the training to recognize abuse or any harmful acts to our

members and immediately report to the proper authorities. The company will comply above and

beyond with the state board concerning any regulatory issues we face. At all times our

organization will be properly staffed and secure a safe and healthy environment for each

member.

“Corporate Citizenship is recognition that a business, corporation or business-like

organization, has social, cultural and environmental responsibilities to the community in which it

seeks a licence to operate, as well as economic and financial ones to its shareholders or

immediate stakeholders (Corporate Citizenship Research Unit, 2005)”.This simply means to

Vernon Bright Minds Adult Day-care that we aim toward higher stands and provide a means for

a better quality of life for the community where we operate and to our shareholders (Corporate

Citizenship Research Unit, 2005).

Identifying the strategic and tactics and applying the strategic objectives, measures, and

targets of Vernon’s Bright Minds Adult Daycare are vital to the success of our company. We will

not forget our mission and the reason we exist. Vernon’s Bright Minds Adult Daycare is

grounded in providing a safe and nurturing environment, which embodies care, respect, and

compassion toward our clients. Our strategies and goals reflect our mission statement, and we

continue to progress even in a down economy we will know that all our planning is right on

target.


References

Business Excellence (2011). The balance scorecard. Retrieved from November 17, 2011

http://www.bexcellence.org/balanced-scorecard.html#

Carroll County MH/DD Management Plan. (2009). Retrieved from November 02,

2011http://www.dhs.state.ia.us/mhdd/docs/PP14.pdf

CCRU (Corporate Citizenship Research Unit) at Deakin University in Australia (n.d.). Retrieved

November, 17, 2010 from http://www.deakin.edu.au/arts/ccr/index.php

Hume, K. (2010). Transition time: helping individuals on the autism spectrum move

successfully from one activity to another . Retrieved from November 17, 2011

http://www.partnerstx.org/Resources/Autism/autism_activityTransition.html

Management Study Guide, (2011). SWOTT Analysis. Retrieved from November 08, 2011

http://www.managementstudyguide.com/swot-analysis.htm

NetMBA (2010). The balanced scorecard. Retrieved from November 17, 2011

http://www.netmba.com/accounting/mgmt/balanced-scorecard.

Pearce, A., & Robinson, R. (2009). Strategic management. formulation, implementation, and

control (11th ed.). Boston, MA: McGraw-Hill.

Rappeport, L. (2011). How to design an adult day care facility. Retrieved from October 30, 2011

http://www.ehow.com/how_5937742_design-adult-day-care-facility.html

http://www.deakin.edu.au/arts/ccr/index.php


The National Autistic Society, (2011).Training for individuals. Retrieved from November 17,

2011 http://www.autism.org.uk/Our-services/Services-for-professionals/Training-for-

professionals/Training-for-individuals.aspx


Documents

Final Strategic Plan and Presentation