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Charles Leary Portfolio:

Web Interactive Analysis

Brand Building & Management

Business Intelligence Analytics

Business Development

Technology, E-commerce & CMS Solutions

ECSEM

CMS

EM

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E-commerce

Search Engine Marketing

Content Management Systems

Email Marketing Execution

Branding & Design Project Leadership

BDBusiness Planning & Marketing Analytics

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B2B Transformative Brand Work:

Spring 2009

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Situation: Meet Ryan, Tina and Zach North, owners of Twin Cities Green, an eco-

friendly retail store along Hennepin Ave.

The Norths were in a fledgling building with a tough landlord, caved in roofs, high

debt, a poorly designed website, tough branding, and a slumping street traffic

trend line.

Needing a complete overhaul of brand, marketing and merchandise strategy, a

project was launched diving deep into marketing spend and history, with the goal

in mind that to turn this struggling business around all channels had to be

optimized.

Ryan, Tina & Zach North

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Through countless revisions, the final new branding for Twin Cities Green, along with a new naming convention, was launched.

Brand Analysis & Construction: Immediately the branding work began.

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Ryan North

Owner, Moss Envy

Today, Twin Cities Green is Moss Envy and has a fabulous new location! Through the capital obtained through business composition and planning, a new name, website and debt reduction was accomplished.

"I wanted to take a moment to introduce myself and to let you know about my experience working with Charles so far. My wife and I own "Twin Cities Green" - an eco-friendly retailer in Minneapolis.

We were at a point in our business where we needed a third party to inspire and lead our growth. Charles has acted as a guide through the journey of our business' future... providing the tools, minds, ideas, technology, hand-holding and security integral to moving forward.” We honestly could not have done it without him and his assembled team. Everyone who has jumped on board under Charles’ leadership has brought great ideas to the table - fueled by a passion for their respective industries.

I fully endorse and recommend working with Charles!

He’ll tear into it and won't quit until it's done."

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Business Analysis Works Executed:

• Cost Per Goods Analysis

• In-depth Competitive Analysis

• Market Segmentation Analysis

• Target Market Segment Strategy Analysis

• Rich Strategy and Implementation Analysis (SWOT)

• Branding Positioning, Strategy Pyramid, & Pricing Analysis and Strategy

• Risk Aversion Analysis

• Profit and Loss Projections & Sales Forecast

Brand Building Works Executed:

• Naming

• Logo Design

• Brand Strategy and Implementation

• Website Wireframe & Logic

• Merchandise Analysis

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Situation: Meet Cecilia Belton, owner of MySavvySeniors, teaching seniors

technology in the Greater Atlanta area.

Cecilia’s business of teaching seniors technology was struggling. The nation’s

recent economic downturn presented challenges her original business plan did not anticipate. She noticed the impact when she

totaled her monthly receipts.

Cecilia knew that her business plan did not take into account such an impact on traffic.

What was once an ideal business model turned into pure overhead.

She recognized that a marketing strategy needed to be developed, but with the

businesses challenges, there were few resources to pool.

She acknowledged that she needed professional help, but was worried by the

expense and the ambiguity of working with marketing consultants.

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Brand Analysis & Logo Design: Immediately the branding work began.

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After:Before:

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Cecilia BeltonOwner, MySavvySeniors

“I was looking for an affordable, attractive and easy solution for my business needs. When I found Charles, he brought together all the resources needed! Charles headed up a team that was flexible and willing to move forward with new ideas. His management is polite and attentive!

I stumbled upon Charles while searching for a company to help me with my business plan.

Because Charles was referred to me, I was able to save a TON of money, a TON of time, and gained a user-friendly company that looked out for my company's best interests.

I recommend Charles to ANYONE looking for a professional who will handle all of their businesses’ creative needs or web solutions.”

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Brand Building & Web Works Executed:

• Corporate Branding Identity & Collateral Design

• Logo Design

• Brand Strategy and Implementation

• Website Wireframe, User Interface & Logic Analysis

• Content Management System Implementation & Training

• Web Copy and Email Blast Content Development Business Analysis Works Executed:

• Cost Per Goods Analysis

• In-depth Competitive Analysis

• Market Segmentation Analysis

• Target Market Segment Strategy Analysis

• Rich Strategy and Implementation Analysis (SWOT)

• Branding Positioning, Strategy Pyramid, & Pricing Analysis and Strategy

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SEM & Web Analytical Works Executed:

• Social Networking & Bookmarking

• Opportunity Links & Backlinks

• Opportunity Analysis In-Depth

• Keywords Opportunity Analysis

• Keyword Difficulty Opportunity

• Search Trends Opportunity Analysis

• Search Engine Simulation

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B2B Transformative Web Work:

Spring 2010

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Situation: Meet N.E.O.N. (Northside Economic Opportunity Network), whose

mission is to stimulate micro-economies in emerging markets.

N.E.O.N. was well networked, respected by the critical stakeholders in their respective

industry, yet lacked the basic web and marketing best practices that any operation,

non-profit or enterprise, needs to have in place.

With logo in hand, the creative discussion for a web ‘roll-out’ began. Today N.E.O.N.

went from having a one page blog to having a clean website that places them in the arena of some of the more established

organizations with comparable missions.

Clear imagery, risqué design, and dynamic content, enables N.E.O.N. to pivot

themselves for smart Search presence.

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Grover JonesExecutive Director, NEON, 612-302-1505

“As the day-to-day operations of running a budding non-profit are typically hectic, finding the time and energy for my staff to roll out a website, deal with technology, search engine optimization and all the other daily maintenance issues certainly became overwhelming.

Charles dedicated the time and delivered a budget sensitive price point that made all of these projects possible. He handled the content, design, code development, hosting, photography...he handled it all. By partnering with our staff, he was able to drive the project home and continue to support and grow our site.

We will definitely be looking to Charles for future services like e-mail campaigns and other collateral that comes up. Having a one stop shop and single point of contact for all of our marketing needs definitely made these projects possible!”

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SEM & Web Analytical Works Executed:

• Web Content, Wireframe and Logic Structure

• User Interface Heuristics Driven Analytical Design

• Photography and Digital Imaging

• On-Page Optimization, Meta Data and Google Analytical Best Practices

• Opportunity Analysis In-Depth

• Keywords Opportunity Analysis

• Keyword Difficulty Opportunity

• Search Trends Opportunity Analysis

• Search Engine Simulation

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SEO, Affiliate & PPC Marketing Analyst:

• Project managed competitive intelligence gathering regarding User Interface (U.I.) and web analytics around meta

data on competitive Fortune 500 enterprise sites. Solely responsible for Target.Com dashboard maintenance, and the

integrity of forecast models.

• Performed keyword research analytics, optimization analytics, and maintained databases and invoicing of all

major search engines for Fortune 500 enterprise website. Created additional optimized content, targeting relevant

keywords in major search engines.

• Managed national affiliate program for Fortune 500 enterprise. Maintained the channels web analysis, facilitating

advertising copy, newsletters, all creative deliverables, database and datafeed administration, and cultivated key

B2B relationships with publishers such as GAN (Google Affiliate Network).

• Continuously created, categorized and refined keyword lists to minimize risk in bidding; Project managed web data analysis to provide actionable insights and solutions to

support business needs for Natural Search, using a variety of business management tools to conduct analysis.

• Conducted basic content optimization on existing primary pages, Page Titles, Meta Descriptions, Keyword Integrity,

Header Tags, and various other attributes.

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Business Administrative Works Executed:

• Displayed exceedingly well organized administratively, managing domestic and international logistics for a Marketing Team of over 40 individuals, thus demonstrating the means to prioritize and control multiple projects simultaneously, following through on critical success factors in a timely manner.

• Managed budgetary and cost database management; approving expenses for large teams, while successfully creating and/or modifying processes to expedite requests efficiently.

• Executive support for multiple Snr. Group Managers; inclusive of intense calendar management requiring interaction with both internal and external executives and assistants, as well as consultants, cross-departmental platforms and international branch offices, to coordinate a variety of complex executive arrangements.

• Solely responsible for presentation materials utilizing PowerPoint designs on both user end levels, as well as Visual Basic programming back end design.

• Demonstrated strong knowledge of complete MS Office, including Word, Excel, PowerPoint, Outlook, Access, InfoPath, MS Project, Visio, and SharePoint Designer.

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International Project Management:

• Strategically led the successful global expansion initiative with the vice president of business consulting; managed research for content criteria, decision making regarding SME (subject matter experts) selections, and developed project scopes for client training-tool deliverables.

• Managed performance of large business consultant team, both domestically and worldwide, for company's largest international clients, resulting in cost savings and productivity gains.

• Led zero profit-loss decision making processes, developed and managed operation models, a broad range of purchase order procurement, invoice database management, sourcing, and process improvement projects.

• Strategically led SRM (supplier relationship management) logistics team to an improved regulatory system; decision maker for all deliverable setback scenarios, resulting in consistent client recognition and praise.

• Organized the domestic and international details of special events, facilitations, travel arrangements, corporate agendas, and itineraries.

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Executive Assistant:

• Managed database of time sheet hours weekly for 67 employees; keeping track of all vacation, sick, and personnel time for all employee's; explaining benefits and assisting employee's with benefits/401K packet, coordinated the interviewing of potential new hires, completing new hire and termination paperwork, maintaining all employment records, and coordinating employee training classes in Microsoft.

• Taught employees new and more efficient ways to perform their jobs. Trained new employees on company equipment and on how to use software programs.

• Prepared training materials. Managed operations including, inventory control, purchasing, and quality assurance. Maximized revenues through efficient staffing and labor cost controls.

• Managed general accounting functions; handled A/P and A/R. Resolved billing problems and managed all office supply par's and inventory organization. Reviewed and summarized miscellaneous reports and documents; prepared background documents and outgoing mail as necessary.

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Clients:

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Tools: