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Here is a display of my work as a graphic designer. Enjoy.
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It’s simple. Do things with passion or not at all.
My name is Charles Saidel and this is my passion.
Layered with natural color and organic shapes, my work
displays a warm, friendly feel. From handcrafted/deconstructed
to digital form, I use both traditional craft mixed with modern
technology to transform and shape my message.
From a young age, design has consumed my life. Through
doodling, building, and sculpting with various media and
materials I have explored the vast possibilities in art and design.
Art is influenced by everything. I am influenced by everything;
Designers, peers, blogs, magazines, bathroom sinks. Anything
can inspire one’s creative process.
RAY-BAN WOOD PRINT
Based on Ray-Ban Rare Print campaign, I created a new
style incorporating woodprint onto the unique frames.
Expressive and stylish, this product and advertising were
aimed toward a consumer age of 16 to 25 . I also designed
papckaging to fit the aesthetic of the new product.
In-store Posters and Package design
University Medical Center
University Medical Center
Originally State University of New York Upstate Medical
University, this rebranding simplifies the hospital’s title to
University Medical Center. The new logo reworks the color
scheme of the original into a contemporary memorable
brand identity. Education, research, healthcare, and
outreach are the four main components that assure this
hospital’s reliability as well as its level of profession.
Rebranding, Stationery, Outdoor Signage
[ E N V E L O P E ]
[ B U S I N E S S C A R D ]
[ L E T T E R H E A D ]
IF SHOES GREW ON TREES
Handmade and natural were the words that
fueled my process. This project was a response to the
production and overconsumption of non-natural goods in
our ever-growing world.
This (leaf) shoe was created out of sticks
for the primary structure and leaves, which covered
the remainder of the shoe.
Written by Benjamin Harbucker, If Shoes Grew on Trees
documents the reality of over consumption throughout
our nation.
Handcrafted shoe and Book Cover Design
if shoes grew on treesif shoes grew
on treesB
enjam
in H
arbu
cker
A selection of short stories by Benjamin Harbucker
As a consuming nation we thrive on acquiring more. More of anything, whether it’s a better job, exquisite car, bigger residence; we don’t care what the cost is, we just want more.
Penguin Books
grew
To day ’s O rgani c P ro duce S tore
TOPS
Radiating with unappealing color and typography,
The Tops Friendly Markets was in desperate need of a
transformation. This new logo expresses not only a
friendly feel with its rounded edges, but also an earthy
aesthetic with its color scheme. These appealing aspects
help support what the store now stands for, “Today’s
Organic Produce Store.”
Branding and Store Advertisement
TOPS
TOPS
[ To p s P r o c e s s ]
VELO PER DIEM
In an effort to promote biking benefits and boost sales,
FUJI created Velo Per Diem. It’s an initiative aimed at
informing non-cyclists and cyclists to bike more and make
biking part of their lifestyle. The strategy is to inform,
change and connect. It will inform through the advertise-
ments, change with the event and action kit and connect
through the website and smart phone app.
Velo Per Diem will travel from east coast to west coast
stopping at all major cities along the way. The purpose of
the event is to help people get back into biking, by provid-
ing bike servicing, test rides, or even expert advice. Velo
Per DIem is there to help anyone who wants to ride.
Branding, Advertising Campaign
ITMOVES WITHOUT NOISEMOVES WITHOUT POLLUTIONCAN TRAVEL IN ANY CLIMATE
IT’S NOT A TOY. NOT A HOBBYSO MUCH MORE THAN JUST A BIKE
A WAY OF LIFE
can ride your bike to work, even for work. can ride your bike to keep fit, to bathe in the fresh air and sunshine. can ride your bike to go shopping, to escape when the world is breaking your balls or to savor the physical and emotional fellowship of riding with friends. can ride your bike to travel, to stay sane, and to skip bath time with your kids. can ride your bike for fun, for a moment of grace or occasionally to impress someone. can ride your bike to scare yourself, or to hear your kids laugh. It’s a broad church of practical, physical, and emotional reasons with one unifying thing,
the bicycle.
Velo Per Diem, Bike Every Day.Make it part of your lifestyle.
[ A d v e r t i s e m e n t ]
[ A d v e r t i s e m e n t ]
[ A c t i o n K i t ]
T h i s a c t i o n k i t , w h i ch c o n s i s t s o f a w a t e r-b o tt l e , s t i ck e r, t - s h i r t , a n d g i f t c a r d , w o u l d b e h a n d e d o u t a t t h e Ve l o Pe r D i e m e v e n t .
[ H o m e P a g e ]
[ A b o u t P a g e ]
[ W e b s i t e ]
[ F a c t s a n d F i g u r e s ]
[ S h a r e y o u r S t o r y ]
[ S m a r t P h o n e A p p ]
/ / BO SHAM RO
RO/SHAM/BO INITIATIVE
Aimed toward awakening the lost art, Roshambo shares
the traditional art and craft of the masters. Through class-
es and workshops the art collective is able to bring the
tricks of the trade back to life.
To showcase this initiative, photographs and typrography
are combined together to create a compelling message
and aesthetic.
Branding and Advertising
Located in the Brooklyn, NY, Dirty Dogs is a routine stop
for many locals in the area. Serving anything from soup
and sandwiches to pasta with meat, this deli does it all.
With a warm and friendly atmosphere that is incorporated
into the logo, everyone feels welcome.
Branding, Packaging and Website Design
DIRTY DOGS BUTCHER AND DELI
[ W E B S I T E ]
Cazenov ia Co l lege BFA V isua l Communicat ions
Commerc ia l Press Ink In tern
Gouverneur Cent ra l Schoo l Summer He lp
V i l l age of Gouverneur Summer He lp
McDona lds Assembly L ine /Cook
Best Way of New York Inc Lumber Yard
Adobe Creat ive Su i te
Conceptua l i za t ion
Ar t /Creat ive D i rect ion
Organ iza t iona l
Photography
Leadersh ip
Cazenov ia Co l lege Outdoor Recreat ion C lub
Cazenov ia Co l lege V isua l Communicat ions C lub
Cazenov ia Co l lege Mac Users C lub
Emerson Scho la rsh ip
BSA Eag le Scout Award
20 08-2012
2011
2010-2011
20 09
20 09
20 08
2010-2012
20 09-2012
20 08
20 08-20 09
20 08
Educat ion
Employment
Sk i l l s
Organ iza t ions
Awards
CHARLES SAIDEL 181 East Main St reet Gouverneur, NY 315-854-2178 [email protected]
Cazenov ia Co l lege BFA V isua l Communicat ions
Commerc ia l Press Ink In tern
Gouverneur Cent ra l Schoo l Summer He lp
V i l l age of Gouverneur Summer He lp
McDona lds Assembly L ine /Cook
Best Way of New York Inc Lumber Yard
Adobe Creat ive Su i te
Conceptua l i za t ion
Ar t /Creat ive D i rect ion
Organ iza t iona l
Photography
Leadersh ip
Cazenov ia Co l lege Outdoor Recreat ion C lub
Cazenov ia Co l lege V isua l Communicat ions C lub
Cazenov ia Co l lege Mac Users C lub
Emerson Scho la rsh ip
BSA Eag le Scout Award
20 08-2012
2011
2010-2011
20 09
20 09
20 08
2010-2012
20 09-2012
20 08
20 08-20 09
20 08
Educat ion
Employment
Sk i l l s
Organ iza t ions
Awards
CHARLES SAIDEL 181 East Main St reet Gouverneur, NY 315-854-2178 [email protected]
CHARLES SAIDEL
CHARLES SAIDELGRAPHIC DESIGNER
CNSAIDEL@GMAIL
It’s simple. Do things with passion or not at all.
Thank you.
