1. Media Production for Writers
Writing for Electronic Media: notes from Chapter 2

2. Script Conversion
As a media writer you must convert your writing to the form of media or delivery system that you are using to reach your audience.
3. 4. Media is the manipulation of audio, video and digital signals in order to create images and sound that develop the representation of events in the telling of a story or the clarification of information.
5. 6. Relationships and Attitude
7. The Misunderstood Writer
8. The professional operation and eventual quality of a project may rely on the relationship that develops between you and the staff and crew of the production team.
9. Disinterested
10. Curious
11. Involved
12. Production
Production consists of the operation of the physical and digital equipment combined to convert your written script to a completed program available to be distributed.
13. Preproduction
As a writer, you prepare most of the preproduction work: the concept, proposal, the treatment, preliminary budget and various stages of drafting.
14. Production
The production team takes the written script and organizes the equipment and personnel:
Plan, carryout the design, setup, rehearse and record.
15. Postproduction
An editing staff in conjunction with the director and perhaps the produce work on finalizing the product. The writer might be asked to share an opinion.
16. The Language of Production
Descriptions of action (equipment and personnel)
Abbreviations and descriptions of transitions
Abbreviations of object framing
Abbreviations specific to audio
17. Action Descriptions
18. Tilt
a camera movement that gives the viewer the feeling that the scene is moving past in a vertical motion, either up or down, top to bottom, or bottom to top
19. Dolly
a camera movement that gives the viewers the feeling that they are moving closer or farther away from the subject
20. Truck
a camera movement that gives the viewers the feeling they are moving past the subject on a path parallel to the subject, either from right to left or from left to right
21. Crab or arc
a camera movement that combines the view of a dolly and a truck. The viewer appears to move in an circle around the subject or else moves closer or away at an angle
22. Pedestal
A camera movement that gives the viewers the feeling they are being raised or lowered in relationship to the subject. This movement usually is combined with a tilt to keep the subject properly framed.
23. Crane or boom-
a camera movement that combines one or more of a pedestal, crab, dolly, and truck. It provides the viewer with an infinite number of continuous angles. Used most often for either extreme high- or low-angle shots.
24. Zoom
an optical movement created within the lens that duplicates a dolly, giving the viewer the feeling that the subject is moving closer or farther away without changing perspective.
25. Pan
a camera movement that gives the viewer the impression that the scene is moving past in a horizontal movement, back and forth, left to right or right to left.
26. Abbreviations of Transitions
Fade-inthe shot starts in black and image grad. appears
Fade-out shot starts with visible object that fades into black
Take (Cut) Instantaneous change of picture or sound
Dissolve (DISS) A slow change of picture, one dissapearing as another appears
Wipe change of picture with either a solid or soft edge between pictures
Special effects
Superone picture bleeds through the other giving a ghost effect
Key one shot bleeding thorught the other, the foreground is electronically inserted into the background shot.
Split screen a wipe that remains in a fixed position
Matte key a shot requiring three sources, foreground, background and a thrid to determine the shape of the separation between the 2 frames
Chroma key- a specialized key, so that the foreground camera does not see a specific color (green or blue)
Digital effects an infinite number oftransitions designed to replace dissolves, wipes and keys only limited by the equipment
27. Abbreviations of object framing
XCU or ECU extreme close-up
CU close-up to show detail missed in a wide shot
MCU medium close-up
MS medium shot
L/WS long shot/wide shot:
XLS/XWS extreme long shot
POV point of view of the actor
OS- over the shoulder of the interviewer and facing interviewee
Two-shot- two people
Three-shot three people
Head - shot faming top of the head to neck area
Bust - shot framing from top of head to waist and chest area
28. Video production: The Bible
The bible contains a list of characters, character relationships, scenes, locations, and treatments of the production, which gives the producer and director the means to reach an understanding of your concept. It is a method used to match your concept of the script to the work they must accomplish.
29. Audio Abbreviations
SFX/EFX sound effects
ANNCR announcer
VO voice over narrations
MUSIC music integrated from the same sources as sound effects
30. Audio Transitions
Cut- instantaneous change fromone audio to another
Fade-in- audio changes from no sound to sound
Fade-out audio changes from sound to no sound
Segue- - one audio fades out to silence while a second fades out to silence while a second fades in
Cross fade as one audio source begins to fade out, a second source begins to fade in
Bridge an audio link between two segments, either as a segue or a cross-fade
31. 32. General Descriptive Terms
Audio: the sound source of a production, either sound or visual.
Video: the visual source of a production
Dialogue: speech delivered by a performer who is usually visible on camera.
Narration: speech delivered by a performer who is usually not visible on camera.
33. Audio Production Techniques
Audio carries a significant amount of information.
Indicates the level of gaiety or darkness in the mode, the historical time, and the location.
Introductory music: mode, time and location
34. http://www.flickr.com/photos/danshouse/167487577/#/photos/danshouse/167487577/lightbox/
http://www.flickr.com/photos/ms_gracias/431413062/#/photos/ms_gracias/431413062/lightbox/
http://www.flickr.com/photos/81266645@N00/72853959/#/photos/81266645@N00/72853959/lightbox/
http://www.flickr.com/photos/neogabox/4305721320/