Upload
krishna-mahajan
View
711
Download
4
Embed Size (px)
Citation preview
2
Introduction
.
Born
2012
Thrive
On 5h
November
2012
40-45k non
unique
customers
Rated
4.3 on
Zomato
Capture
Indian
market
Chaayos, a chai-cafe chain offering more than 25 varieties of tea
customised in over 12,000 ways. Each Chai is handcrafted and
made upon order. The variety of teas which Chaayos offers
ranges from Indian chais like Paani Kum Chai and
Kashmiri Kahwa to international favourites like Camomile
tea and Moroccan Mint tea.
“Chaayos aims to be India’s biggest chai (brewed tea)
company. We would be present across formats and forms,
to be on the consumer’s radar, every time she thinks
about chai,” said Raghav Verma, co-founder at Chaayos
3
Analytical Operations
(Week 1-2)
Location Hunting
(Week 5-6)
Marketing Operations
(Week 3-4)
STINT OVERVIEW
4
ANALYTICAL
OPERATIONS :
Observing & Analyzing :
1.production time
2.dispatch time
3.delivery time at the delivery outlets
5
Observations
Production time
Documenting the time ,from when the order is
taken to when the tea is poured in boxes & is
ready for dis-patchment
Delivery
Documenting the in-time & out-time
of delivery boys .
Dispatch time
Documenting time ,from production till when
the order is ready for delivery.
1-Proper address or contact no is not
entered in kitchen order ticket
2-Lack of packing boxes
3-There was only one guy in dispatch
department which results in confusion
during 2-3 orders at the same time
4-FIFO is not followed completely
5-Many time delivery boys are caught by
cop
6-Gurads not allowing delivery boys to
enter in building as they do not have
proper Icards or any other company
identity
7-Delivery boys avoid deliveries many
times
6
0
10
20
30
40
50
60
Tim
e(M
ins)
Delivery Time Vs Delivery Locations
TOTAL TIME 1(4TH JUNE)
TOTAL TIME 2(5TH JUNE)
TOTAL TIME 3(6TH JUNE)
Analysis
• Time taken to deliver on 4th
June is maximum
• Time taken on 5th&6th June
was comparatively less due
to following reasons:
Briefed store team on
regular basis related to
production & dispatch
Increased the morale of
delivery boys
Executed reward activities
INITIATIVES IMPACT
LEARNINGS
• Briefed store team on regular basis
• Helped them in dispatch
• Motivated delivery boys to do their work properly
• Successfully executed few reward activities
• Importance of time
• Operational structure of
chaayos
• Understood customer
perspective
• Understand workers
perspective
• Production time decreases in peak hours
• Time of dispatch is
improved
• TAT of delivery boy
decreased
9
ACTION PLAN :
TARGET CAMPAIGN IMPLEMENTATION
• Targeting the crowd who
visits Starbucks, CCD,
Barista frequently
• Targeting customer
between 20-35 years
• Setting up a meeting
with the H.R, Director of
the company
• Justifying the price of tea
• Offering monthly
subscriptions , hosting
special company events
• To create awareness
about our brand
• Convincing companies
for corporate tie-ups
Shortlisting Companies on
the basis of-
Target segmented crowd
Proximity to the delivery
outlets
Companies with large
employee
base for bulk orders
• Organizing free
sampling events in
MNC’s
• Providing first
orders for free
• Offering 50%
discount on further
orders
ANALYSIS STRATEGY
• Generating awareness
and driving traffic
• keeping up with market
trend and strategies
• keeping up the quality
consistently high
• We should improve
our app delivery
quality
• We should keep our
social media
platforms up-to date
related to customer
offers and new
outlets
SuggestionsChallenges
11
Customer FeedbackThe concept is very different
.I am not a tea lover but still
your tulsi “ADRAK CHAI”
is awesome” by Akriti
employee of united lex
(Akriti , United lex)
Excellent products...service
can be a bit faster though!
Otherwise great
experience...
( Rajotavadas Gupta)
You could improvise on
App delivery quality. I like
the menu quality and your
technique of chai making at
your outlets though! keep it
up guys!
(Astha Bhalla)
Loved the "desi chai" and vada
pao..Awesome , need to have
my evening tea from there only
..totally in love with your desi
chai
(Neeti Chellani)
13
GUIDELINES FOLLOWED
• Finding locations for new delivery outlets in areas like Chakarpur,UdyogVihar
• Targeting to cover maximum area of Gurgaon
Area Survey.
Mapping areas according to nearby
outlets , concluding that all delivery
outlets are covering maximum area
of Gurgaon region
.
of Gurgaon area is covered so that
every MNC EMPLOYEE is now able
to enjoy chaayos tea at their own
workplaces
90%
Shortlisting LocationsArea Mapping
• Group of 8 people were divided into 4 different teams and
were distributed in 4 zones.
• Each team was assigned following tasks:
Note down the address of each building
To check if the building lies in the radius of 5km
To note down the total time taken from delivery outlet to
the building
14
SUGGESTIONS
Pick up the locations carefully where we can make our outlet favoring our
required conditions
Pick up the location from where we can target major and maximum
multinational companies
Location should be selected to keep delivery time minimum