CGA BC IT Forum 2011 Social Media Presentation

Using Social Media & Social Networks to Create Opportunity

@shanegibson#CGAIT2011

Socialized.me @shanegibson

“The Customer Owns Your Brand”


800 Million


100 Million


250 Million updates/day


2 Billion views/day


Business-to-Business Decision

Makers• …69% of B2B buyers use social networks

“primarily for business networking and development.”

• …Stereotypes may have C-level executives delegating research to others, but the study reveals that 53% prefer to search the Web and locate information themselves. – Google and Forbes Insights Study (2009)

http://www.forbes.com/forbesinsights/digital_csuite/index.html




#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent

Rules of Engagement


Social media

marketing is about LISTENIN

G


Real-Time Feedback



Score Keeping?


Stakeholder Spotting


LISTENINGhttp://Search.twitter.com

http://Google.com/alerts

http://linkedin.com/signal

http://Blogsearch.google.com

http://facebook.com/search

http://Search.twitter.com/



http://linkedin.com/signal

http://Blogsearch.google.com/

http://Blogsearch.google.com/




Twitter Search (Local)



Linkedin.com/Signal


Can we just not do it?










Get in the game


Being








Summary1. Marketing is now a conversation2. Your social graph is now your

business card3. Listen and get proactive in your

community4. Remember… get Sociable and

use the internet to get off the internet


ResourcesFB.me/sociablebookhttp://closingbigger.nethttp://twitter.com/

shanegibsonhttp://slideshare.net/shanegibson

http://closingbigger.net/



http://twitter.com/shanegibson

http://twitter.com/shanegibson

http://slideshare.net/shanegibson

http://slideshare.net/shanegibson